International Consumer Behavior in the 21st Century

1. Front Matter

   Pages i-xx

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2. Introduction

   • A. Coskun Samli

   Pages 1-10

3. Developing a Competitive Advantage

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   Pages 11-17

4. Culture and Its Powerful Impact

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   Pages 19-35

5. Culture Driven Values

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   Pages 37-45

6. Different Classification and Analysis of Cultures

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   Pages 47-59

7. A Model of International Consumer Behavior

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   Pages 61-68

8. Social Class Impact Modified with Hierarchy of Needs

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   Pages 69-78

9. Social Contagion of Global Consumers

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   Pages 79-84

10. Diffusion of Innovation in Different Global Markets

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    Pages 85-94

11. Country of Origin, Country of Production, and Country of Assembly

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    Pages 95-108

12. International Market Segmentation Based on Consumer Behavior

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    Pages 109-120

13. International Consumer Involvement in Purchase Decisions

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    Pages 121-134

14. International Consumer Learning Is Different in Different Cultures

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    Pages 135-142

15. Marketing Strategy for Global Luxury Products

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    Pages 143-151

16. International Gift Giving

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    Pages 153-159

17. Strategizing International Marketing and a Research Agenda

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    Pages 161-165

18. Back Matter

    Pages 167-170

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Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

• Consumer Behavior
• Globalization
• International Marketing
• Marketing Strategies
• Social Media
• Strategy Development

• Coggin College of Business, University of North Florida, Jacksonville, USA

  A. Coskun Samli

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