Human–Computer Interaction Series

Personas - User Focused Design

Authors: Nielsen, Lene

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  • Based on 20 years of research in Personas and written by the leading expert in this field
  • Provides guidelines and templates to write personas and scenarios
  • Contains numerous cases and material from industrial projects
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eBook $109.00
price for USA in USD (gross)
  • ISBN 978-1-4471-7427-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.99
price for USA in USD
  • ISBN 978-1-4471-7426-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. 

Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. 

Based on 20 years’ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method – 10 Steps to Personas. This second edition of Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.

Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook $109.00
price for USA in USD (gross)
  • ISBN 978-1-4471-7427-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.99
price for USA in USD
  • ISBN 978-1-4471-7426-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Personas - User Focused Design
Authors
Series Title
Human–Computer Interaction Series
Copyright
2019
Publisher
Springer-Verlag London
Copyright Holder
Springer-Verlag London Ltd., part of Springer Nature
eBook ISBN
978-1-4471-7427-1
DOI
10.1007/978-1-4471-7427-1
Hardcover ISBN
978-1-4471-7426-4
Series ISSN
1571-5035
Edition Number
2
Number of Pages
IX, 170
Number of Illustrations
13 b/w illustrations, 34 illustrations in colour
Topics