Sonic Branding

An Essential Guide to the Art and Science of Sonic Branding

Authors: Jackson, D.

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  • ISBN 978-0-230-50326-7
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Hardcover $89.99
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Softcover $59.99
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About this book

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

About the authors

DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.

Reviews

'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller


Table of contents (27 chapters)

Table of contents (27 chapters)

Buy this book

eBook $44.99
price for USA in USD
  • ISBN 978-0-230-50326-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • Immediate eBook download after purchase and usable on all devices
  • Bulk discounts available
Hardcover $89.99
price for USA in USD
Softcover $59.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Sonic Branding
Book Subtitle
An Essential Guide to the Art and Science of Sonic Branding
Authors
Copyright
2003
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-50326-7
DOI
10.1057/9780230503267
Hardcover ISBN
978-1-4039-0519-2
Softcover ISBN
978-1-349-50977-5
Edition Number
1
Number of Pages
XXII, 179
Topics