International Studies in Entrepreneurship

New Perspectives on Retailing and Store Patronage Behavior

A Study of the interface between retailers and consumers

Authors: Hansen, Torben, Solgaard, Hans Stubbe

Free Preview

Buy this book

eBook $79.99
price for USA in USD
  • ISBN 978-1-4020-7955-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.99
price for USA in USD
  • ISBN 978-1-4020-7954-2
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $99.99
price for USA in USD
  • ISBN 978-1-4757-8869-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook $79.99
price for USA in USD
  • ISBN 978-1-4020-7955-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.99
price for USA in USD
  • ISBN 978-1-4020-7954-2
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $99.99
price for USA in USD
  • ISBN 978-1-4757-8869-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Loading...

Bibliographic Information

Bibliographic Information
Book Title
New Perspectives on Retailing and Store Patronage Behavior
Book Subtitle
A Study of the interface between retailers and consumers
Authors
Series Title
International Studies in Entrepreneurship
Series Volume
4
Copyright
2004
Publisher
Springer US
Copyright Holder
Springer Science+Business Media New York
eBook ISBN
978-1-4020-7955-9
DOI
10.1007/b109568
Hardcover ISBN
978-1-4020-7954-2
Softcover ISBN
978-1-4757-8869-3
Series ISSN
1572-1922
Edition Number
1
Number of Pages
X, 124
Topics