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Social Indicators Research Series

Handbook of Quality-of-Life Research

An Ethical Marketing Perspective

Authors: Sirgy, Joseph

Buy this book

eBook $219.00
price for USA in USD (gross)
  • ISBN 978-94-015-9837-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $279.99
price for USA in USD
  • ISBN 978-1-4020-0172-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $279.99
price for USA in USD
  • ISBN 978-90-481-5891-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

About the authors

M. Joseph Sirgy is a personality/social/industrial psychologist who has written extensively on the subject of quality-of-life. He is the director of the Office of Quality-of-Life Measurement (OQOLM) and a professor at Virginia Polytechnic Institute and State University in the USA. He is also the executive director of the International Society for Quality-of-Life Studies (ISQOLS).

Table of contents (7 chapters)

  • The Quality-of-Life (QOL) Concept Viewed from a Marketing Lens

    Sirgy, M. Joseph

    Pages 3-23

  • Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL

    Sirgy, M. Joseph

    Pages 24-76

  • Measures and Measurement Issues in QOL Research

    Sirgy, M. Joseph

    Pages 77-133

  • QOL Research in Relation to Specific Marketing Perspectives

    Sirgy, M. Joseph

    Pages 134-229

  • QOL Research in Relation to Specific Population Segments

    Sirgy, M. Joseph

    Pages 230-263

Buy this book

eBook $219.00
price for USA in USD (gross)
  • ISBN 978-94-015-9837-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $279.99
price for USA in USD
  • ISBN 978-1-4020-0172-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $279.99
price for USA in USD
  • ISBN 978-90-481-5891-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Handbook of Quality-of-Life Research
Book Subtitle
An Ethical Marketing Perspective
Authors
Series Title
Social Indicators Research Series
Series Volume
8
Copyright
2001
Publisher
Springer Netherlands
Copyright Holder
Springer Science+Business Media Dordrecht
eBook ISBN
978-94-015-9837-8
DOI
10.1007/978-94-015-9837-8
Hardcover ISBN
978-1-4020-0172-7
Softcover ISBN
978-90-481-5891-1
Series ISSN
1387-6570
Edition Number
1
Number of Pages
V, 458
Topics