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Journal of Brand Management: Advanced Collections

Advances in Chinese Brand Management

Editors: Balmer, John M.T., Chen, Weifeng (Eds.)

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  • Provides an up to date overview of the most recent brand development and management in China
  • Accompanied by an introductory chapter to provide further insights into the field and future research avenues
  • Includes nascent and burgeoning research topics to aid PhD and advanced students
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eBook $129.00
price for USA in USD
  • ISBN 978-1-352-00011-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $169.99
price for USA in USD
Softcover $169.99
price for USA in USD
About this book

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

About the authors

John M.T. Balmer is Professor of Corporate Marketing at Brunel Business School, London, UK, and quondam Professor of Corporate Brand/Identity Management at Bradford School of Management, UK. Credited with formally introducing the corporate brand notion in 1995, since the early 1990s he has been a leading proponent of the strategic importance of corporate identity and corporate brands. He has published numerous cornerstone articles in leading journals relating to corporate brands and corporate marketing. He is the Chairman of the Board of Senior Consultant editors of the Journal of Brand Management; founder of the International Corporate Identity Group (ICIG) and founder and Chairman of the International Symposium on Corporate Heritage.

Weifeng Chen is a lecturer at Brunel University Business School, London, UK, where he specialises in international businesses and branding, with a particular interest in the management of Chinese brands. Dr Chen has published in a number of international journals including Journal of Organizational Change Management, Journal of Information System Management and International Journal of Knowledge Management Studies. He is a member of the China–Britain Business Council (CBBC) and currently serves as a consultant for a number of Chinese enterprises. 

Table of contents (15 chapters)

Table of contents (15 chapters)
  • Introduction

    Pages 3-16

    Balmer, John M. T. (et al.)

  • China’s Brands, China’s Brand Development Strategies and Corporate Brand Communications in China

    Pages 19-47

    Balmer, John M. T. (et al.)

  • Corporate Heritage Brands in China. Consumer Engagement with China’s Most Celebrated Corporate Heritage Brand — Tong Ren Tang: 同仁堂

    Pages 51-79

    Balmer, John M. T. (et al.)

  • A Brand Culture Approach to Chinese Cultural Heritage Brands

    Pages 80-106

    Schroeder, Jonathan (et al.)

  • Luxury Brand Building in China: Eight Case Studies and Eight Lessons Learned

    Pages 109-132

    Heine, Klaus (et al.)

Buy this book

eBook $129.00
price for USA in USD
  • ISBN 978-1-352-00011-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $169.99
price for USA in USD
Softcover $169.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Advances in Chinese Brand Management
Editors
  • John M.T. Balmer
  • Weifeng Chen
Series Title
Journal of Brand Management: Advanced Collections
Copyright
2017
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-352-00011-5
DOI
10.1057/978-1-352-00011-5
Hardcover ISBN
978-1-352-00010-8
Softcover ISBN
978-1-349-95799-6
Edition Number
1
Number of Pages
X, 354
Topics