- Brings together scholars from education, anthropology, psychology, sociology, media and communication to examine the role of toys in communication and learning as well as their cultural meaning
- Includes explorations of images of toys in art, toys in advertising, and toys and cultural transmission in Morocco and India
- Fills a gap in current scholarship on toy research
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- About this book
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There are few scholarly books about toys, and even fewer that consider toys within the context of culture and communication. Toys and Communication is an innovative collection that effectively showcases work by specialists who have sought to examine toys throughout history and in many cultures, including 1930’s Europe, Morocco, India, Spanish art of the 16th-19th centuries. Psychologists stress the importance of the role of toys and play in children’s language development and intellectual skills, and this book demonstrates the recurrent theme of the transmission of cultural norms through the portrayal, presentation and use of toys. The text establishes the role of toy and play park design in eliciting particular forms of play, as well as stressing the child’s use of toys to ‘become’ more adult. It will be beneficial for courses in education, developmental psychology, communications, media studies, and toy design.
- About the authors
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Luísa Magalhães is Researcher in Communication Sciences at the Catholic University of Portugal, and is especially interested in the relationship between children, toys and play activities.
Jeffrey Goldstein is Affiliated Researcher at the Institute for Cultural Inquiry, Utrecht University, The Netherlands. He is the author or editor of 16 books and is a fellow of both the American Psychological Association and the Association for Psychological Science. - Reviews
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“A diverse read for anyone interested in contemporary toy research from the perspectives of children’s object play and toys as a historical communicative platform. The book also provides insightful chapters on the relationships between toys and art and designing for play – emerging areas of study which prove that the power of the toy medium ranges beyond playthings.” (Katriina Heljakka, toy and play researcher at University of Turku, Finland)
- Table of contents (16 chapters)
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Toys and Communication: An Introduction
Pages 3-13
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The End of Play and the Fate of Digital Play Media: A Historical Perspective on the Marketing of Play Culture
Pages 15-32
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Toys: Between Rhetoric of Education and Rhetoric of Fun
Pages 33-46
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A Toy Semiotics, Revisited
Pages 47-60
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Age Differences in the Use of Toys as Communication Tools
Pages 63-73
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Table of contents (16 chapters)
- Download Preface 1 PDF (33.1 KB)
- Download Sample pages 2 PDF (223.6 KB)
- Download Table of contents PDF (62.9 KB)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Toys and Communication
- Editors
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- Luísa Magalhães
- Jeffrey Goldstein
- Copyright
- 2018
- Publisher
- Palgrave Macmillan UK
- Copyright Holder
- The Editor(s) (if applicable) and The Author(s)
- eBook ISBN
- 978-1-137-59136-4
- DOI
- 10.1057/978-1-137-59136-4
- Hardcover ISBN
- 978-1-137-59135-7
- Softcover ISBN
- 978-1-349-95501-5
- Edition Number
- 1
- Number of Pages
- XIX, 309
- Number of Illustrations
- 32 b/w illustrations
- Topics
