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Palgrave Macmillan

Political Branding Strategies

Campaigning and Governing in Australian Politics

  • Book
  • © 2016

Overview

Authors:
  1. Lorann Downer

    1. The University of Queensland, Australia

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Part of the book series: Palgrave Studies in Political Marketing and Management (Palgrave Studies in Political Marketing and Management)

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Table of contents (6 chapters)

  1. Front Matter

    Pages i-x
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  2. Introduction

    • Lorann Downer
    Pages 1-5

  3. Understanding and Evaluating Political Branding

    • Lorann Downer
    Pages 6-51

  4. Crafting and Crashing Kevin07

    • Lorann Downer
    Pages 52-90

  5. Desperately Seeking The Real Julia

    • Lorann Downer
    Pages 91-128

  6. The Lessons of Branded Politics

    • Lorann Downer
    Pages 129-138

  7. Afterword

    • Mike Kaiser
    Pages 139-144

  8. Back Matter

    Pages 145-146
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Keywords

About this book

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

Authors and Affiliations

  • The University of Queensland, Australia

    Lorann Downer

About the author

Lorann Downer is a sessional lecturer at the University of Queensland, Australia. Passionate about political marketing, branding and communications, she previously worked as a political journalist and in senior communications roles for two Queensland Premiers.

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