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Label Writing and Planning

A Guide to Good Customer Communication

Authors: Holkham, Tony

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About this book

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.

Table of contents (60 chapters)

Table of contents (60 chapters)

Buy this book

eBook $89.00
price for USA in USD
  • ISBN 978-1-4613-1231-4
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.00
price for USA in USD
  • ISBN 978-0-7514-0361-9
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
Softcover $119.00
price for USA in USD
  • ISBN 978-1-4612-8523-6
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Label Writing and Planning
Book Subtitle
A Guide to Good Customer Communication
Authors
Copyright
1995
Publisher
Springer US
Copyright Holder
Chapman & Hall
eBook ISBN
978-1-4613-1231-4
DOI
10.1007/978-1-4613-1231-4
Hardcover ISBN
978-0-7514-0361-9
Softcover ISBN
978-1-4612-8523-6
Edition Number
1
Number of Pages
XII, 220
Topics

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