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- About this book
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Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.
Ilan Alon has made major contributions to the understanding of franchising, both through his own research and his compiling and study of the work of other leading researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.
- Table of contents (14 chapters)
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Introduction
Pages 3-9
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Why Do Companies Use Franchising?
Pages 11-26
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What are the Social and Economic Benefits and Costs of Global Franchising?
Pages 27-57
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What is the Economic Impact of Service Franchising Investment?
Pages 59-76
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Does Franchising Provide Superior Financial Returns?
Pages 79-91
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Table of contents (14 chapters)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Service Franchising
- Book Subtitle
- A Global Perspective
- Authors
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- Ilan Alon
- Copyright
- 2006
- Publisher
- Springer US
- Copyright Holder
- Springer-Verlag US
- eBook ISBN
- 978-0-387-28256-5
- DOI
- 10.1007/0-387-28256-4
- Hardcover ISBN
- 978-0-387-28182-7
- Softcover ISBN
- 978-1-4419-3928-9
- Edition Number
- 1
- Number of Pages
- XXII, 264
- Number of Illustrations
- 7 b/w illustrations
- Topics
