Competitive Intelligence

Authors: West, C.

Free Preview

Buy this book

eBook $79.99
price for USA in USD
  • ISBN 978-0-230-51459-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.99
price for USA in USD
  • ISBN 978-0-333-78669-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $99.99
price for USA in USD
  • ISBN 978-1-349-41852-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

About the authors

CHRIS WEST is Managing Director of Competitive Intelligence Services and author of a book on Market Research for Palgrave.

Table of contents (19 chapters)

Table of contents (19 chapters)

Buy this book

eBook $79.99
price for USA in USD
  • ISBN 978-0-230-51459-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.99
price for USA in USD
  • ISBN 978-0-333-78669-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $99.99
price for USA in USD
  • ISBN 978-1-349-41852-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Competitive Intelligence
Authors
Copyright
2001
Publisher
Palgrave Macmillan UK
Copyright Holder
Chris West
eBook ISBN
978-0-230-51459-1
DOI
10.1057/9780230514591
Hardcover ISBN
978-0-333-78669-7
Softcover ISBN
978-1-349-41852-7
Edition Number
1
Number of Pages
XV, 236
Topics