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Palgrave Macmillan

International Business and Europe in Transition

  • Book
  • © 1996

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Part of the book series: The Academy of International Business (AIB)

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About this book

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?

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Table of contents (13 chapters)

  1. Introduction — International Business and Europe in Transition

  2. The Economy of the European Union — between Vision and Reality

  3. Mergers, Acquisitions and Cooperative Ventures

  4. The Transition Process in Eastern Europe

  5. MNE Operations — Strategic and Regulatory Aspects

Editors and Affiliations

  • Manchester School of Management, UMIST, UK

    Fred Burton, Mo Yamin

  • Department of Marketing, University of Strathclyde, UK

    Stephen Young

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