Extended! eBooks from the 'Springer Archives' only $8.99 each–save now!

Designer Politics

How Elections Are Won

Authors: Scammell, Margaret

Free Preview

Buy this book

eBook $44.99
price for USA in USD
  • ISBN 978-1-349-23942-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $169.99
price for USA in USD
  • ISBN 978-0-333-58671-6
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $59.99
price for USA in USD
  • ISBN 978-0-333-58672-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice. Designer Politics looks at the historical engines of growth of commercial salesmanship in politics. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process. The author challenges the prevailing pessimism that Britain is hurtling towards American presidential-style campaigns and that marketing necessarily demeans and undermines democracy. While there are inherent dangers, there also comes new potential for a more genuinely popular democracy.

About the authors

MARGARET SCAMMELL is Lecturer in the School of Politics and Communication Studies at the University of Liverpool. Formerly a freelance journalist, she has published extensively on political advertising, and press and television coverage of election campaigns. She contributed to The British General Election of 1992 by David Butler and Dennis Kavanagh.

Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook $44.99
price for USA in USD
  • ISBN 978-1-349-23942-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $169.99
price for USA in USD
  • ISBN 978-0-333-58671-6
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $59.99
price for USA in USD
  • ISBN 978-0-333-58672-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Loading...

Services for this Book

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Designer Politics
Book Subtitle
How Elections Are Won
Authors
Copyright
1995
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-349-23942-9
DOI
10.1007/978-1-349-23942-9
Hardcover ISBN
978-0-333-58671-6
Softcover ISBN
978-0-333-58672-3
Edition Number
1
Number of Pages
XVI, 342
Topics