Ethics in Marketing and Communications

Towards a Global Perspective

Editors: McKinley, M. (Ed.)

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About this book

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

About the authors

MARY C. MCKINLEY is Director of the ESCEM-Europe Centre. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications, marketing ethics and sustainable development.

Reviews

'This book of research reinforces our comprehension of marketing as more than a functional area of organisations.' - Efma Journal


Table of contents (8 chapters)

Table of contents (8 chapters)

Buy this book

eBook $64.99
price for USA in USD
  • ISBN 978-0-230-36714-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • Immediate eBook download after purchase and usable on all devices
  • Bulk discounts available
Hardcover $119.99
price for USA in USD
Softcover $84.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Ethics in Marketing and Communications
Book Subtitle
Towards a Global Perspective
Editors
  • M. McKinley
Copyright
2012
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-36714-2
DOI
10.1057/9780230367142
Hardcover ISBN
978-0-230-35855-3
Softcover ISBN
978-1-349-34751-3
Edition Number
1
Number of Pages
XI, 130
Topics