Ethics in Marketing and Communications

1. Front Matter

   Pages i-xi

   PDF

2. Marketing communications and ethics

   • Khosro S. Jahdi

   Pages 1-17

3. Responsible communications agencies: key success factors

   • Aude Badran

   Pages 18-36

4. How Web 2.0 will save CSR

   • Fabrice Mauleon

   Pages 37-50

5. Ethical dilemmas in customer relationship management

   • Mary McKinley

   Pages 51-67

6. Brand communication and ethics: in search of a soul

   • Angela Altes-Mathieu

   Pages 68-80

7. Is advertising targeting vulnerable consumers in China?

   • Ling Fang Fayol-Song

   Pages 81-96

8. The ethical paradoxes of tourism

   • Philippe Callot

   Pages 97-108

9. Marketing ethical banking

   • Elisabeth Paulet, Francesc Relano

   Pages 109-122

10. Back Matter

    Pages 123-130

    PDF

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

• Advertising
• brand
• communication
• customer relationship management
• ethics
• marketing
• relationship management
• Web 2.0

'This book of research reinforces our comprehension of marketing as more than a functional area of organisations.' - Efma Journal

• ESCEM, Poitiers, France

  Mary M. McKinley

MARY C. MCKINLEY is Director of the ESCEM-Europe Centre. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications, marketing ethics and sustainable development.

Policies and ethics