Understanding and Profiting from Intellectual Property
Strategies across Borders
Authors: Yang, D.
Free PreviewBuy this book
- About this book
-
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.
- About the authors
-
DELI YANG is currently Richard Burr and Donald Clark Professor of International Business (IB) at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA, and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property (IP). Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding and firm performance, including anti-piracy strategies and success. She has also been collaborating with multinationals and scholars across the world on projects related to IP businesses. As a consultant of the World IP Organisation, UN, she has been actively involved with benchmarking global IP systems.
- Reviews
-
'The author has undertaken a formidable task with serious scholarship...and analytical intent...has enlivened what could have been a dry, specialists-only book by including diagrams, statistics, and illuminating case studies...This is a well-researched and thought-provoking read for both the academic and business communities.' -World Intellectual Property Organization
- Table of contents (12 chapters)
-
-
Understanding and Profiting from Intellectual Property across Borders: A Beginning
Pages 1-10
-
Intellectual Property Theories
Pages 13-37
-
Intellectual Property Systems
Pages 38-66
-
The Impacts of Intellectual Property on Political Economy
Pages 69-96
-
The Effects of Political Economy on Intellectual Property
Pages 97-113
-
Table of contents (12 chapters)
Recommended for you
Bibliographic Information
- Bibliographic Information
-
- Book Title
- Understanding and Profiting from Intellectual Property
- Book Subtitle
- Strategies across Borders
- Authors
-
- D. Yang
- Copyright
- 2013
- Publisher
- Palgrave Macmillan UK
- Copyright Holder
- Palgrave Macmillan, a division of Macmillan Publishers Limited
- eBook ISBN
- 978-1-137-09466-7
- DOI
- 10.1057/9781137094667
- Hardcover ISBN
- 978-0-230-30054-5
- Softcover ISBN
- 978-1-349-33624-1
- Edition Number
- 2
- Number of Pages
- XXIII, 313
- Topics
