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Table of contents (9 chapters)
Keywords
About this book
Authors and Affiliations
About the authors
Alex Warlow B.Sc, M.Sc., B.A., FIDM is an agriculturalist and engineer by training, having worked for 25 years in marketing and product planning for a multinational agricultural machinery company which exported worldwide. For the last 20 years, he has run a consultancy business, Noridol Ltd., advising SMEs on management, business planning and marketing with a special interest in Direct Marketing. He undertakes training for private and public sector clients, and assists with grant application, especially in relation to SMEs, cooperatives, social enterprises and community groups working in the Welsh rural development sector on projects funded by the European Union and the Welsh Assembly Government. He is a trustee involved in the management of two social enterprises. He has prepared a number of reports, based on research, for the public sector. He is a guest lecturer and supports research projects at a number of universities and his work has appeared in European Journal of Marketing and Journal of Direct, Data and Digital Marketing Practice.
Bibliographic Information
Book Title: The Compliance Business and Its Customers
Book Subtitle: Gaining Competitive Advantage by Controlling Your Customers
Authors: Edward Kasabov, Alex Warlow
DOI: https://doi.org/10.1057/9781137271150
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2012
Hardcover ISBN: 978-0-230-28419-7Published: 22 October 2012
Softcover ISBN: 978-1-349-32934-2Published: 22 October 2012
eBook ISBN: 978-1-137-27115-0Published: 22 October 2012
Edition Number: 1
Number of Pages: XI, 154
Topics: Business Strategy/Leadership, Business Information Systems, Marketing, e-Business/e-Commerce, Corporate Communication/Public Relations, Customer Relationship Management