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9783658077679

Allgemeine Betriebswirtschaftslehre

Dieses bewährte Lehrbuch gibt eine umfassende und sehr gut verständliche Einführung in alle unternehmerischen Funktionen aus managementorientierter Sicht.

Künstliche Intelligenz für Sales, Marketing und Service

So gelingt der Umstieg zum Algorithmic Business – inklusive klarem Vorgehensmodell ... More

Interessante Zeitschriften

Zeitschrift für Immobilienökonomie

The Journal publishes the results of real estate research that make a contribution to the advancement of the real estate sector, both in Germany and internationally. ... More

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

ZfbF ist die älteste und renommierteste betriebswirtschaftliche Fachzeitschrift im deutschsprachigen Raum. ... More


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  • Führung und Innovation
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    Führung und Innovation

    Analyse intrapreneurshipförderlicher Konfliktstile im Management

    Jäcklin, Benjamin 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-35768-9
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    63,17 € (gross)
    ISBN 978-3-658-35767-2
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  • Social-Media-Kommunikation entlang der Customer Journey
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    Social-Media-Kommunikation entlang der Customer Journey

    Die Kommunikation durch den Einsatz einfacher, zielgenauer Kennzahlen erfolgsorientiert ausrichten

    Reihe: essentials

    Hopf, Gregor 2021

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-34891-5
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    14,57 € (gross)
    ISBN 978-3-658-34890-8
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  • Interessengeleitete Unternehmensberichterstattung
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      68,03 €
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      68,03 €
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    Interessengeleitete Unternehmensberichterstattung

    Zur politischen Ökonomie der nachhaltigkeitsbezogenen Berichterstattung

    Reihe: Finanzwirtschaft, Unternehmensbewertung & Revisionswesen

    Rühlmann, Tobias 2021

    Price from 68,03 €
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    ISBN 978-3-658-35913-3
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  • Entscheidungslehre
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      27,21 €
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      27,21 €
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    Entscheidungslehre

    Wie Menschen entscheiden und wie sie entscheiden sollten

    von Nitzsch, Rüdiger 2021

    Price from 19,99 €
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    ISBN 978-3-658-34520-4
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    27,21 € (gross)
    ISBN 978-3-658-34519-8
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  • Venture Capital
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      48,59 €
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    Venture Capital

    Finanzierung und Bewertung von Start-up-Unternehmen

    Hahn, Christopher (Hrsg.) 2021

    Price from 39,99 €
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    39,99 € (gross)
    ISBN 978-3-658-33700-1
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    48,59 € (gross)
    ISBN 978-3-658-33699-8
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  • Serviceroboter
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      14,57 €
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      14,57 €
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    Serviceroboter

    Digitalisierung von Dienstleistungen aus Kunden-, Mitarbeiter- und Managementperspektive

    Reihe: essentials

    Afflerbach, Thomas 2021

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-35624-8
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    14,57 € (gross)
    ISBN 978-3-658-35623-1
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  • Vom Exposé zum Bucherfolg
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      24,29 €
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      24,29 €
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    Vom Exposé zum Bucherfolg

    Schreib- und PR-Leitfaden für engagierte Autor*innen

    Borgmann, Gabriele 2021

    Price from 19,99 €
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    19,99 € (gross)
    ISBN 978-3-658-35049-9
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    24,29 € (gross)
    ISBN 978-3-658-35048-2
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  • Quick Guide People Analytics
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      24,29 €
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      24,29 €
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    Quick Guide People Analytics

    Wie Sie das Personalmanagement verändern können

    Reihe: Quick Guide

    Loscher, Georg 2021

    Price from 19,99 €
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    19,99 € (gross)
    ISBN 978-3-658-34731-4
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    24,29 € (gross)
    ISBN 978-3-658-34730-7
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  • Wirtschafts- und Sozialkunde Teil 2
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      34,01 €
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      34,01 €
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    Wirtschafts- und Sozialkunde Teil 2

    Fälle und offene Aufgaben mit Lösungen

    Reihe: Prüfungstraining für Bankkaufleute

    Grundmann, Wolfgang, Leuenroth, Marion 2021

    Price from 26,99 €
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    ISBN 978-3-658-35477-0
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    34,01 € (gross)
    ISBN 978-3-658-35476-3
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  • Financial Fairplay im Profifußball
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      14,57 €
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      14,57 €
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    Financial Fairplay im Profifußball

    Reihe: essentials

    Hierl, Ludwig, Köppen, Kilian 2021

    Price from 4,48 €
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    ISBN 978-3-658-35622-4
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    14,57 € (gross)
    ISBN 978-3-658-35621-7
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  • Funktions-Controlling
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      54,99 €
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      68,03 €
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      54,99 €
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      68,03 €
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    Funktions-Controlling

    Praxishandbuch für Unternehmen, Non-Profit-Organisationen und die öffentliche Verwaltung

    Eschenbach, Rolf, Baumüller, Josef, Siller, Helmut (Hrsg.) 2021

    Price from 54,99 €
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    54,99 € (gross)
    ISBN 978-3-658-33118-4
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    68,03 € (gross)
    ISBN 978-3-658-33117-7
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  • Kartellrecht in der Unternehmenspraxis
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      46,99 €
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      46,99 €
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    Kartellrecht in der Unternehmenspraxis

    Was Management, Compliance und Rechtsberater wissen müssen

    Kapp, Thomas, Janka, Sebastian Felix, Jansen, Guido 2021

    Price from 46,99 €
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    46,99 € (gross)
    ISBN 978-3-658-34980-6
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  • Mathematik im Betrieb
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      28,83 €
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      22,99 €
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      28,83 €
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    Mathematik im Betrieb

    Praxisbezogene Einführung mit Beispielen

    Holland, Heinrich, Holland, Doris 2021

    Price from 22,99 €
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    22,99 € (gross)
    ISBN 978-3-658-34783-3
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    28,83 € (gross)
    ISBN 978-3-658-34782-6
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  • Basiswissen Insolvenz
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      43,73 €
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      43,73 €
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    Basiswissen Insolvenz

    Schneller Einstieg in Insolvenzprävention und Risikomanagement

    Heesen, Bernd, Wieser-Linhart, Vinzenth 2021

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-34714-7
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    43,73 € (gross)
    ISBN 978-3-658-34713-0
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  • Erfolgsfaktoren von plattformbasierten Start-ups in der Logistik
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      63,17 €
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      63,17 €
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    Erfolgsfaktoren von plattformbasierten Start-ups in der Logistik

    Seeßle, Patrick 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-35648-4
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    63,17 € (gross)
    ISBN 978-3-658-35647-7
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  • Selbstmarketing für Wissenschaftler*innen
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      22,99 €
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      29,15 €
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      29,15 €
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    Selbstmarketing für Wissenschaftler*innen

    Methoden, Modelle und Instrumente

    Adlmaier-Herbst, Dieter Georg, Mayer, Annette 2021

    Price from 22,99 €
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    22,99 € (gross)
    ISBN 978-3-658-33839-8
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    29,15 € (gross)
    ISBN 978-3-658-33838-1
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  • Kooperation in der digitalen Arbeitswelt
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      39,99 €
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      48,59 €
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      39,99 €
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      48,59 €
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    Kooperation in der digitalen Arbeitswelt

    Verlässliche Führung in Zeiten virtueller Kommunikation

    Reihe: uniscope. Publikationen der SGO Stiftung

    Geramanis, Olaf, Hutmacher, Stefan, Walser, Lukas (Hrsg.) 2021

    Price from 39,99 €
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    39,99 € (gross)
    ISBN 978-3-658-34497-9
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    48,59 € (gross)
    ISBN 978-3-658-34496-2
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    Hardcover
    Hardcover version
  • Entwicklung von innovativen Strategieoptionen in gesättigten Märkten
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      49,99 €
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      63,17 €
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      63,17 €
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    Entwicklung von innovativen Strategieoptionen in gesättigten Märkten

    Eine Analyse und Handlungsempfehlungen basierend auf dem Mobilfunkmarkt in Deutschland

    Reihe: Business Analytics

    Oldenburg, Anett Gabriela 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-34393-4
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    63,17 € (gross)
    ISBN 978-3-658-34392-7
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  • Agiles Marketing Performance Management
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      26,99 €
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      34,01 €
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      26,99 €
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      34,01 €
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    Agiles Marketing Performance Management

    10 Erfolgsfaktoren für eine dynamische Optimierung des Marketing-ROI in der Praxis

    Stürze, S., Hoyer, M., Righetti, C., Rasztar, M. 2021

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-658-34815-1
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    34,01 € (gross)
    ISBN 978-3-658-34814-4
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  • Verhandeln in Krisenzeiten
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      14,99 €
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      19,43 €
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      14,99 €
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      19,43 €
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    Verhandeln in Krisenzeiten

    Von Verhandlungskompetenz zu Verhandlungsintelligenz

    Reihe: Fit for Future

    De Brabandt, Charlotte 2021

    Price from 14,99 €
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    14,99 € (gross)
    ISBN 978-3-658-34839-7
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    19,43 € (gross)
    ISBN 978-3-658-34838-0
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    Softcover
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