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9783658077679

Allgemeine Betriebswirtschaftslehre

Dieses bewährte Lehrbuch gibt eine umfassende und sehr gut verständliche Einführung in alle unternehmerischen Funktionen aus managementorientierter Sicht.

Künstliche Intelligenz für Sales, Marketing und Service

So gelingt der Umstieg zum Algorithmic Business – inklusive klarem Vorgehensmodell ... More

Interessante Zeitschriften

Zeitschrift für Immobilienökonomie

The Journal publishes the results of real estate research that make a contribution to the advancement of the real estate sector, both in Germany and internationally. ... More

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

ZfbF ist die älteste und renommierteste betriebswirtschaftliche Fachzeitschrift im deutschsprachigen Raum. ... More


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  • Quick Guide Consent-Management
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    Quick Guide Consent-Management

    Einwilligungen marketingoptimiert und DSGVO-konform einholen, verwalten und dokumentieren

    Reihe: Quick Guide

    Gradow, Lisa, Greiner, Ramona 2021

    Price from 19,99 €
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    ISBN 978-3-658-33021-7
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  • Chirurgie hat Zukunft
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    Chirurgie hat Zukunft

    Innovative Aus- und Weiterbildung als Erfolgsfaktor

    Reihe: essentials

    Hellmann, Wolfgang 2021

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    ISBN 978-3-658-33829-9
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    ISBN 978-3-658-33828-2
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  • Synchronisieren ist das Neue Selling
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      38,86 €
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    Synchronisieren ist das Neue Selling

    Wie Vertrieb, Marketing und Service aus einem Guss verkaufen

    Huckemann, Matthias, Mey, Stephanie 2021

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    ISBN 978-3-658-33846-6
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    ISBN 978-3-658-33845-9
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  • Leadership neu gedacht
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    Leadership neu gedacht

    50 provokative Denkanstöße für die verantwortungsvolle Führung von morgen

    Hohl, Dieter 2021

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    ISBN 978-3-662-63271-0
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    34,01 € (gross)
    ISBN 978-3-662-63270-3
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  • Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie
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    Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie

    Integration von Marketing, Vertrieb und Produktmanagement

    Guethoff, Anne 2021

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    ISBN 978-3-658-31998-4
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    38,86 € (gross)
    ISBN 978-3-658-31997-7
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  • Führungskompetenz und Motivation
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    Führungskompetenz und Motivation

    Führungserfolg steuern und bewerten

    Berning, Wilhelm 2021

    Price from 42,99 €
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    ISBN 978-3-658-33698-1
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    53,45 € (gross)
    ISBN 978-3-658-33697-4
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  • Guten Content schreiben
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      34,01 €
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    Guten Content schreiben

    So produzieren Sie Mehrwert-Content, der gelesen wird und wirkt

    Eiring, Beatrice 2021

    Price from 26,99 €
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    ISBN 978-3-658-33657-8
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    34,01 € (gross)
    ISBN 978-3-658-33656-1
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  • Strategien der Implantatentwicklung mit hohem Innovationspotenzial
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    Strategien der Implantatentwicklung mit hohem Innovationspotenzial

    Von der Idee zur erfolgreichen Standardlösung

    Löschner, Ulrike, Siegosch, Fabienne, Fleßa, Steffen (Hrsg.) 2021

    Price from 39,99 €
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    ISBN 978-3-658-33474-1
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    48,59 € (gross)
    ISBN 978-3-658-33473-4
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  • Zukunft der Gesundheitsversorgung
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    Zukunft der Gesundheitsversorgung

    Vorschläge und Konzepte aus Perspektive der stationären Leistungserbringer

    Simon, Benedikt, Krämer, Nicolas (Hrsg.) 2021

    Price from 49,99 €
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    ISBN 978-3-658-33007-1
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    63,17 € (gross)
    ISBN 978-3-658-33006-4
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  • Komplexe Unternehmen erfolgreich führen
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    Komplexe Unternehmen erfolgreich führen

    Herausforderung für Supervisory und Managing Board

    Grünig, Rudolf 2021

    Price from 46,99 €
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    ISBN 978-3-662-63002-0
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    58,31 € (gross)
    ISBN 978-3-662-63001-3
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  • De-Industrialisierung der Schweiz?
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      34,01 €
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    De-Industrialisierung der Schweiz?

    Fakten, Gründe und Strategien im internationalen Vergleich

    Rutzer, Christian, Weder, Rolf 2021

    Price from 26,99 €
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    ISBN 978-3-658-34377-4
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    34,01 € (gross)
    ISBN 978-3-658-34376-7
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  • Glaubwürdige Unternehmenskommunikation
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      29,15 €
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    Glaubwürdige Unternehmenskommunikation

    Impulse für eine verantwortungs- und wirkungsvolle Praxis

    Tomfeah, Anna, Haug, Heidrun (Hrsg.) 2021

    Price from 22,99 €
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    ISBN 978-3-658-34249-4
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    29,15 € (gross)
    ISBN 978-3-658-34248-7
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  • Berührende Online-Veranstaltungen
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    Berührende Online-Veranstaltungen

    So gelingen digitale Events mit emotionaler Wirkung

    Luppold, Stefan, Himmel, Wolfgang, Frank, Hans-Jürgen (Hrsg.) 2021

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    42,99 € (gross)
    ISBN 978-3-658-33918-0
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    53,45 € (gross)
    ISBN 978-3-658-33917-3
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  • Bausteine eines Managements Künstlicher Intelligenz
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      14,57 €
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    Bausteine eines Managements Künstlicher Intelligenz

    Eine Standortbestimmung

    Reihe: essentials

    Brenner, W., van Giffen, B., Koehler, J., Fahse, T., Sagodi, A. 2021

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-33569-4
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    14,57 € (gross)
    ISBN 978-3-658-33568-7
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  • Umweltökonomie
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      24,02 €
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      24,02 €
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    Umweltökonomie

    Reihe: Studienwissen kompakt

    Ringel, Marc 2021

    Price from 19,99 €
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    19,99 € (gross)
    ISBN 978-3-658-33075-0
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    24,02 € (gross)
    ISBN 978-3-658-33074-3
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  • E-Mail-Marketing kompakt
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      19,43 €
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      19,43 €
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    E-Mail-Marketing kompakt

    E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden

    Kreutzer, Ralf T. 2021

    Price from 14,99 €
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    14,99 € (gross)
    ISBN 978-3-658-34217-3
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    19,43 € (gross)
    ISBN 978-3-658-34216-6
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  • Supply Chain Management
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      32,06 €
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      32,06 €
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    Supply Chain Management

    Optimierung logistischer Prozesse

    Arndt, Holger 2021

    Price from 24,99 €
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    24,99 € (gross)
    ISBN 978-3-658-34406-1
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    32,06 € (gross)
    ISBN 978-3-658-34405-4
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  • Start-In: die Innovationskraft von Start-Ups nutzen
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      43,73 €
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      43,73 €
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    Start-In: die Innovationskraft von Start-Ups nutzen

    Wie tradierte Unternehmen den Kulturwandel im digitalen Zeitalter gestalten

    Bohlmann, Bettina 2021

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-662-62581-1
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    43,73 € (gross)
    ISBN 978-3-662-62580-4
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  • Nudge im Spiegel des allgemeinen Persönlichkeitsrechts
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      63,17 €
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      63,17 €
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    Nudge im Spiegel des allgemeinen Persönlichkeitsrechts

    Eine grundrechtliche Untersuchung des Regelungskonzeptes Nudge aus der Verhaltensökonomik

    Reihe: Ökonomische Analyse des Rechts | Economic Analysis of Law

    Böker, Lukas 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-33472-7
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    63,17 € (gross)
    ISBN 978-3-658-33471-0
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  • Künstliche Neuronale Netze als Instrument der Werttreiberanalyse im Kontext der wertorientierten Unternehmenssteuerung am Beispiel des EVA
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      58,31 €
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      58,31 €
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    Künstliche Neuronale Netze als Instrument der Werttreiberanalyse im Kontext der wertorientierten Unternehmenssteuerung am Beispiel des EVA

    Hölscher, Marius 2021

    Price from 46,99 €
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    46,99 € (gross)
    ISBN 978-3-658-34132-9
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    58,31 € (gross)
    ISBN 978-3-658-34131-2
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