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9783658077679

Allgemeine Betriebswirtschaftslehre

Dieses bewährte Lehrbuch gibt eine umfassende und sehr gut verständliche Einführung in alle unternehmerischen Funktionen aus managementorientierter Sicht.

Künstliche Intelligenz für Sales, Marketing und Service

So gelingt der Umstieg zum Algorithmic Business – inklusive klarem Vorgehensmodell ... More

Interessante Zeitschriften

Zeitschrift für Immobilienökonomie

The Journal publishes the results of real estate research that make a contribution to the advancement of the real estate sector, both in Germany and internationally. ... More

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

ZfbF ist die älteste und renommierteste betriebswirtschaftliche Fachzeitschrift im deutschsprachigen Raum. ... More


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  • Quick Guide Consent-Management
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    Quick Guide Consent-Management

    Einwilligungen marketingoptimiert und DSGVO-konform einholen, verwalten und dokumentieren

    Reihe: Quick Guide

    Gradow, Lisa, Greiner, Ramona 2021

    Price from 19,99 €
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    ISBN 978-3-658-33021-7
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  • Transformation und Wachstum
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    Transformation und Wachstum

    Alternative Formen des Zusammenspiels von Wirtschaft und Gesellschaft

    Reihe: Sustainable Management, Wertschöpfung und Effizienz

    Pechlaner, Harald, Habicher, Daria, Innerhofer, Elisa (Hrsg.) 2021

    Price from 54,99 €
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    54,99 € (gross)
    ISBN 978-3-658-32809-2
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  • Marktforschung
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      38,44 €
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    Marktforschung

    Datenerhebung und Datenanalyse

    Kreis, Henning, Wildner, Raimund, Kuß, Alfred 2021

    Price from 29,99 €
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    ISBN 978-3-658-32459-9
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    ISBN 978-3-658-32458-2
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  • Die disruptive Innovation durch Streamingdienste
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    Die disruptive Innovation durch Streamingdienste

    Eine strategische Analyse der Marktführer Netflix und Spotify

    Reihe: essentials

    Derr, Tatjana, Georg, Stefan, Heiler, Chris 2021

    Price from 4,48 €
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    ISBN 978-3-658-34011-7
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    ISBN 978-3-658-34010-0
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  • Besteuerung von privaten Wäldern
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    Besteuerung von privaten Wäldern

    Steuerliche Rechte und Pflichten für nichtkommerzielle Waldbesitzer

    Siegel, Thomas, Siegel, Felix 2021

    Price from 19,99 €
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    ISBN 978-3-658-33163-4
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  • Leerstellenmanagement in der Planung und Steuerung des Change Management von Bautechnologieunternehmen
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      68,03 €
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    Leerstellenmanagement in der Planung und Steuerung des Change Management von Bautechnologieunternehmen

    Bannholzer, Dominic 2021

    Price from 54,99 €
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    ISBN 978-3-658-34017-9
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    ISBN 978-3-658-34016-2
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  • Digitale Transformation und Unternehmenserfolg
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      58,31 €
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      58,31 €
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    Digitale Transformation und Unternehmenserfolg

    Eine branchenübergreifende empirische Untersuchung zu Konzeption, Messung und Wirkung organisationaler Kompetenzen

    Reihe: Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim

    Wielgos, Dominik 2021

    Price from 58,31 €
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    58,31 € (gross)
    ISBN 978-3-658-33512-0
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  • Zitate für Manager
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      39,99 €
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      48,59 €
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      48,59 €
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    Zitate für Manager

    Über 2.600 Sinnsprüche, die Ihre Botschaft auf den Punkt bringen

    (Hrsg.) 2021

    Price from 39,99 €
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    39,99 € (gross)
    ISBN 978-3-658-34320-0
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    48,59 € (gross)
    ISBN 978-3-658-34319-4
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  • PsyConversion®
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      34,99 €
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      43,73 €
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      43,73 €
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    PsyConversion®

    117 Behavior Patterns für eine noch bessere User Experience und höhere Conversion-Rate im E-Commerce

    Spreer, Philipp 2021

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-32255-7
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    43,73 € (gross)
    ISBN 978-3-658-32254-0
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  • Marke und Gedächtnis
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      43,73 €
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      43,73 €
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    Marke und Gedächtnis

    Effektives Branding mit Erkenntnissen aus der Neuroforschung

    Petermann, Peter 2021

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-33576-2
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    43,73 € (gross)
    ISBN 978-3-658-33575-5
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  • Praxisleitfaden Customer Centricity
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      34,01 €
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      34,01 €
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    Praxisleitfaden Customer Centricity

    Mit Kundendaten und Customer Experience die digitale Transformation erfolgreich meistern – mit Strategie-Framework und Umsetzungsplan

    Nenninger, Michael, Seidel, Melanie 2021

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-658-33495-6
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    34,01 € (gross)
    ISBN 978-3-658-33494-9
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  • Agilität in Unternehmen
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      58,31 €
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    Agilität in Unternehmen

    Eine praktische Einführung in SAFe® und Co.

    Pfannstiel, Mario A., Siedl, Werner, Steinhoff, Peter F.-J. (Hrsg.) 2021

    Price from 46,99 €
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    46,99 € (gross)
    ISBN 978-3-658-31001-1
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    58,31 € (gross)
    ISBN 978-3-658-31000-4
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  • Emotional intelligent führen
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      38,86 €
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      38,86 €
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    Emotional intelligent führen

    Authentisch, motivierend, wirksam

    Müllner, Markus, Müllner, Caroline 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-33219-8
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    38,86 € (gross)
    ISBN 978-3-658-33218-1
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  • Wirksame Führung bedeutet Haltung zeigen
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    Wirksame Führung bedeutet Haltung zeigen

    Im Einklang aus innerer & äußerer Haltung zur authentischen Führungspersönlichkeit reifen. Eine Einführung

    Reihe: essentials

    Dreber, Oliver 2021

    Price from 4,48 €
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    ISBN 978-3-658-33534-2
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    14,57 € (gross)
    ISBN 978-3-658-33533-5
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  • Unternehmensstrategie – treffend verpackt
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      43,73 €
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      43,73 €
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    Unternehmensstrategie – treffend verpackt

    Über 800 Zitate ausgewählter Persönlichkeiten

    (Hrsg.) 2021

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-34318-7
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    43,73 € (gross)
    ISBN 978-3-658-34317-0
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  • Whistleblowing zur Bekämpfung von Bilanzmanipulationen
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      63,17 €
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      63,17 €
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    Whistleblowing zur Bekämpfung von Bilanzmanipulationen

    Eine spieltheoretische Analyse populärer Fördermaßnahmen

    Halim, Brian 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-33991-3
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    63,17 € (gross)
    ISBN 978-3-658-33990-6
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  • Strategische Anreize für Vertriebsteams
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      58,31 €
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      58,31 €
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    Strategische Anreize für Vertriebsteams

    Eine empirische Untersuchung zu Leistungssteigerung und Mitarbeiterinteraktion mit Netzwerkanalyse

    Reihe: Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim

    Morguet, Theresa 2021

    Price from 58,31 €
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    58,31 € (gross)
    ISBN 978-3-658-33773-5
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  • Projektmanagement – treffend verpackt
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      43,73 €
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      34,99 €
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      43,73 €
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    Projektmanagement – treffend verpackt

    Über 800 Zitate ausgewählter Persönlichkeiten

    (Hrsg.) 2021

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-34316-3
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    43,73 € (gross)
    ISBN 978-3-658-34315-6
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  • Qualität im interkulturellen Trainingsbereich
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      58,31 €
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      58,31 €
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    Qualität im interkulturellen Trainingsbereich

    Eine Delphi-Studie zur Entwicklung eines gemeinsamen Qualitätsverständnisses

    Moon, Enjoo 2021

    Price from 46,99 €
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    46,99 € (gross)
    ISBN 978-3-658-34031-5
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    58,31 € (gross)
    ISBN 978-3-658-34030-8
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  • Predictive Intelligence für Manager
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      48,59 €
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      39,99 €
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      48,59 €
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    Predictive Intelligence für Manager

    Der einfache Weg zur datengetriebenen Unternehmensführung – mit Self-Assessment, Vorgehensmodell und Fallstudien

    Seebacher, Uwe 2021

    Price from 39,99 €
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    39,99 € (gross)
    ISBN 978-3-662-62776-1
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    48,59 € (gross)
    ISBN 978-3-662-62775-4
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