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Allgemeine Betriebswirtschaftslehre

Dieses bewährte Lehrbuch gibt eine umfassende und sehr gut verständliche Einführung in alle unternehmerischen Funktionen aus managementorientierter Sicht. ... More

Künstliche Intelligenz für Sales, Marketing und Service

So gelingt der Umstieg zum Algorithmic Business – inklusive klarem Vorgehensmodell ... More

Interessante Zeitschriften

Zeitschrift für Immobilienökonomie

The Journal publishes the results of real estate research that make a contribution to the advancement of the real estate sector, both in Germany and internationally. ... More

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

ZfbF ist die älteste und renommierteste betriebswirtschaftliche Fachzeitschrift im deutschsprachigen Raum. ... More


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Empfehlungen von Springer Gabler

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  • Data-Driven Marketing und der Erfolgsfaktor Mensch
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    Data-Driven Marketing und der Erfolgsfaktor Mensch

    Schlüsselfaktoren und Kernkompetenzen für das Marketing der Zukunft

    Klaus, Lutz 2019

    Price from $14.99
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    ISBN 978-3-658-20821-9
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  • Female Founders in der Games- und Medienbranche
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    Female Founders in der Games- und Medienbranche

    Experteninterviews und Erfolgsgeschichten: Gründerinnen berichten über ihren Weg

    Hahn, Sabine 2019

    Price from $29.99
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    ISBN 978-3-662-57832-2
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  • Polizeiliche Gefahrenabwehr und Sicherheitsproduktion durch Netzwerkgestaltung
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    Polizeiliche Gefahrenabwehr und Sicherheitsproduktion durch Netzwerkgestaltung

    Eine Aufgabe der Führung in und zwischen Organisationen

    Barthel, Christian (Hrsg.) 2019

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    ISBN 978-3-658-23574-1
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  • Quick Guide Agile Content-Produktion
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    Quick Guide Agile Content-Produktion

    Die Customer Experience an allen Touchpoints optimal gestalten

    Reihe: Quick Guide

    Petitfourt, Sarah 2019

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    ISBN 978-3-658-23266-5
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  • Wirtschaftsstrafrecht in der Unternehmenspraxis
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    Wirtschaftsstrafrecht in der Unternehmenspraxis

    Einführung und wichtige Grundlagen

    Reihe: essentials

    Graewe, Daniel, Senuysal, Larissa 2019

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    ISBN 978-3-658-24479-8
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  • Live Campaigns
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    Live Campaigns

    Event-Kampagnen als Konzept einer wirkungsvollen Marketing-Kommunikation

    Reihe: essentials

    Dams, Colja, Luppold, Stefan 2019

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    ISBN 978-3-658-24435-4
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  • Arbeitsschutzmanagementsysteme nach ISO 45001:2018
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    Arbeitsschutzmanagementsysteme nach ISO 45001:2018

    Grundwissen für Praktiker

    Reihe: essentials

    Brauweiler, Jana, Zenker-Hoffmann, Anke, Will, Markus 2019

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    ISBN 978-3-658-24409-5
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  • Frauen und Verhandlungserfolg
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    Frauen und Verhandlungserfolg

    Eine Einführung in Female Negotiation Strategies

    Reihe: essentials

    Habbe, Julia Sophia 2019

    Price from $17.99
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    ISBN 978-3-658-24407-1
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  • Rumänien im Geschäftsalltag
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    Rumänien im Geschäftsalltag

    Grundwissen auf den Punkt gebracht

    Reihe: essentials

    Bucs, Enikö, Brenner, Hatto 2019

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    ISBN 978-3-658-24503-0
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  • Praxisleitfaden betriebliche Altersvorsorge
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    Praxisleitfaden betriebliche Altersvorsorge

    Alles Wichtige für den täglichen Einsatz

    Schwarz, Robert 2019

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    ISBN 978-3-658-20343-6
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  • Statistik für Wirtschaftswissenschaftler
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      $44.99
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      $44.99
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    Statistik für Wirtschaftswissenschaftler

    Eine realdatenbasierte Einführung mit SPSS

    Eckstein, Peter P. 2019

    Price from $34.99
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    $34.99 (net)
    ISBN 978-3-658-24798-0
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    $44.99 (net)
    ISBN 978-3-658-24797-3
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  • Werbungskosten
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      $44.99
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    Werbungskosten

    Rechtsgrundlagen und Praxis

    Stache, Ulrich 2019

    Price from $34.99
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    ISBN 978-3-658-22532-2
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    ISBN 978-3-658-22531-5
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  • Banking & Innovation 2018/2019
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      $39.99
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    Banking & Innovation 2018/2019

    Ideen und Erfolgskonzepte von Experten für die Praxis. Mit Sonderteil China

    Reihe: FOM-Edition

    Seidel, Marcel (Hrsg.) 2019

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    ISBN 978-3-658-23041-8
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    $39.99 (net)
    ISBN 978-3-658-23040-1
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  • Management 4.0 – Unternehmensführung im digitalen Zeitalter
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      $49.99
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    Management 4.0 – Unternehmensführung im digitalen Zeitalter

    Erner, Michael (Hrsg.) 2019

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    ISBN 978-3-662-57963-3
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    $49.99 (net)
    ISBN 978-3-662-57962-6
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  • ShareCity
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    ShareCity

    Sharing-Ansätze, Sharing-Verhalten, Sharing-Strategien, Sharing-Cases in Städten

    Georgi, D. (et al.) 2019

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    ISBN 978-3-658-23700-4
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  • War for Talents
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    War for Talents

    Erfolgsfaktoren im Kampf um die Besten

    Busold, Matthias (Hrsg.) 2019

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    ISBN 978-3-662-57481-2
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  • Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten
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      $69.99
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    Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten

    Eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube

    Reihe: Applied Marketing Science / Angewandte Marketingforschung

    Lenzen, Sandra 2019

    Price from $54.99
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    ISBN 978-3-658-24527-6
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    $69.99 (net)
    ISBN 978-3-658-24526-9
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  • Bewertung von Spezialimmobilien
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      $64.99
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      $64.99
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    Bewertung von Spezialimmobilien

    Risiken, Benchmarks und Methoden

    Bienert, Sven, Wagner, Klaus (Hrsg.) 2018

    Price from $64.99
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    $64.99 (net)
    ISBN 978-3-8349-4738-3
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  • Übertragung einer Kapitalgesellschaft auf die nächste Generation
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    Übertragung einer Kapitalgesellschaft auf die nächste Generation

    Steuerbelastungsvergleich, Doppelbesteuerung und -belastung, Diskriminierung

    Ortlinghaus, Marten 2019

    Price from $54.99
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    $54.99 (net)
    ISBN 978-3-658-24427-9
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    $69.99 (net)
    ISBN 978-3-658-24426-2
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  • Entrepreneurship
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      $32.99
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      $32.99
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    Entrepreneurship

    Theorie, Empirie, Politik

    Fritsch, Michael 2019

    Price from $24.99
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    $24.99 (net)
    ISBN 978-3-662-57984-8
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    $32.99 (net)
    ISBN 978-3-662-57983-1
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