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9783658077679

Allgemeine Betriebswirtschaftslehre

Dieses bewährte Lehrbuch gibt eine umfassende und sehr gut verständliche Einführung in alle unternehmerischen Funktionen aus managementorientierter Sicht.

Künstliche Intelligenz für Sales, Marketing und Service

So gelingt der Umstieg zum Algorithmic Business – inklusive klarem Vorgehensmodell ... More

Interessante Zeitschriften

Zeitschrift für Immobilienökonomie

The Journal publishes the results of real estate research that make a contribution to the advancement of the real estate sector, both in Germany and internationally. ... More

115,44 €

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

ZfbF ist die älteste und renommierteste betriebswirtschaftliche Fachzeitschrift im deutschsprachigen Raum. ... More


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  • Smart Glasses
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      53,45 €
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    Smart Glasses

    Augmented Reality zur Unterstützung von Logistikdienstleistungen

    Thomas, Oliver, Ickerott, Ingmar (Hrsg.) 2020

    Price from 42,99 €
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    42,99 € (gross)
    ISBN 978-3-662-62153-0
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    53,45 € (gross)
    ISBN 978-3-662-62152-3
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  • Supply Management Research
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      48,59 €
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      48,59 €
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    Supply Management Research

    Aktuelle Forschungsergebnisse 2020

    Reihe: Advanced Studies in Supply Management

    Bode, C., Bogaschewsky, R., Eßig, M., Lasch, R., Stölzle, W. (Hrsg.) 2020

    Price from 39,99 €
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    39,99 € (gross)
    ISBN 978-3-658-31898-7
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    48,59 € (gross)
    ISBN 978-3-658-31897-0
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  • Das Rätsel der Produktivität
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      14,57 €
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    Das Rätsel der Produktivität

    Betriebs- und volkswirtschaftliche Aktualisierung eines missverstandenen Begriffs

    Reihe: essentials

    Schneider, Henrique 2020

    Price from 4,48 €
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    ISBN 978-3-658-31758-4
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    14,57 € (gross)
    ISBN 978-3-658-31757-7
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  • Integrativ managen
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      29,15 €
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      29,15 €
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    Integrativ managen

    Ein Modell für eine effektive Praxis der Unternehmensführung

    Erk, Christian, Spoun, Sascha 2020

    Price from 22,99 €
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    ISBN 978-3-658-30523-9
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    29,15 € (gross)
    ISBN 978-3-658-30522-2
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  • Chefsache Sichtbarkeit
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      34,01 €
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      34,01 €
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    Chefsache Sichtbarkeit

    12 Werkzeuge, damit Sie besser wahrgenommen werden

    Reihe: Chefsache

    Buchenau, Peter (Hrsg.) 2020

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-658-30606-9
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    34,01 € (gross)
    ISBN 978-3-658-30605-2
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    Hardcover
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  • Responsible Entrepreneurship
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      63,17 €
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      63,17 €
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    Responsible Entrepreneurship

    Verantwortlich handeln in einer globalisierten Welt

    Pechlaner, Harald, Speer, Sebastian (Hrsg.) 2020

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-31616-7
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    63,17 € (gross)
    ISBN 978-3-658-31615-0
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  • Strategische Positionierung und Kundenzufriedenheit
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      53,45 €
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      53,45 €
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    Strategische Positionierung und Kundenzufriedenheit

    Anforderungen – Umsetzung – Praxisbeispiele

    Töpfer, Armin 2020

    Price from 42,99 €
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    42,99 € (gross)
    ISBN 978-3-658-32019-5
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    53,45 € (gross)
    ISBN 978-3-658-32018-8
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  • Schlüsselfaktoren im E-Commerce
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      14,57 €
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      14,57 €
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    Schlüsselfaktoren im E-Commerce

    Innovationen, Skaleneffekte, Datenorientierung und Kundenzentrierung

    Reihe: essentials

    Große Holtforth, Dominik, Geibel, Richard C., Kracht, Robin 2020

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-31959-5
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    14,57 € (gross)
    ISBN 978-3-658-31958-8
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  • Designing Smart Prices
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      48,59 €
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      48,59 €
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    Designing Smart Prices

    Kundenwahrnehmung von Dynamic und Personalized Pricing

    Reihe: Beiträge zur empirischen Marketing- und Vertriebsforschung

    Vogelsang, Mila 2020

    Price from 39,99 €
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    39,99 € (gross)
    ISBN 978-3-658-31380-7
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    48,59 € (gross)
    ISBN 978-3-658-31379-1
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  • Kraftvoll führen in Krisenzeiten
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      14,57 €
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    Kraftvoll führen in Krisenzeiten

    Erfolgreicher Umgang mit Unsicherheiten und Ängsten

    Reihe: essentials

    Schrör, Torsten 2020

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-31760-7
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    14,57 € (gross)
    ISBN 978-3-658-31759-1
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  • Künstliche Intelligenz in Wirtschaft & Gesellschaft
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      48,59 €
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      48,59 €
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    Künstliche Intelligenz in Wirtschaft & Gesellschaft

    Auswirkungen, Herausforderungen & Handlungsempfehlungen

    Reihe: FOM-Edition

    Buchkremer, Rüdiger, Heupel, Thomas, Koch, Oliver (Hrsg.) 2020

    Price from 39,99 €
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    39,99 € (gross)
    ISBN 978-3-658-29550-9
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    48,59 € (gross)
    ISBN 978-3-658-29549-3
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  • Gestaltung von digitalisierten Service Ecosystems
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      53,45 €
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      53,45 €
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    Gestaltung von digitalisierten Service Ecosystems

    Konzeptualisierung der Entscheidungstatbestände und Ableitung von Gestaltungshinweisen

    Senn, Tim 2020

    Price from 42,99 €
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    42,99 € (gross)
    ISBN 978-3-658-31788-1
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    53,45 € (gross)
    ISBN 978-3-658-31787-4
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  • Ich bin mein eigener Coach
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      27,21 €
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      27,21 €
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    Ich bin mein eigener Coach

    Wie Sie innere Gegensätze in Autonomie verwandeln

    Bärtschi, Urs 2020

    Price from 19,99 €
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    19,99 € (gross)
    ISBN 978-3-658-30498-0
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    27,21 € (gross)
    ISBN 978-3-658-30497-3
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  • Onboarding für Führungskräfte
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      38,86 €
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      38,86 €
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    Onboarding für Führungskräfte

    So starten Sie optimal in eine neue Führungsrolle

    Reiss, Herbert 2020

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-30985-5
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    38,86 € (gross)
    ISBN 978-3-658-30984-8
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  • Digitalisierung im Mittelstand
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      53,45 €
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      53,45 €
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    Digitalisierung im Mittelstand

    Trends, Impulse und Herausforderungen der digitalen Transformation

    Fortmann, Harald R. (Hrsg.) 2020

    Price from 42,99 €
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    42,99 € (gross)
    ISBN 978-3-658-29291-1
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    53,45 € (gross)
    ISBN 978-3-658-29290-4
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    Hardcover
    Hardcover version
  • Werkzeuge wirkungsvoller Compliance
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      34,99 €
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    Werkzeuge wirkungsvoller Compliance

    Praxiserprobte Maßnahmen für Compliance Officer

    Schneider, Thomas 2020

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-662-61792-2
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  • Praxishandbuch Social Media Recruiting
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      63,17 €
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      Online orders shipping within 2-3 days.

      63,17 €
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    Praxishandbuch Social Media Recruiting

    Experten Know-How / Praxistipps / Rechtshinweise

    Dannhäuser, Ralph (Hrsg.) 2020

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-29438-0
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    63,17 € (gross)
    ISBN 978-3-658-29437-3
    Online orders shipping within 2-3 days.
    Hardcover
    Hardcover version
  • Grundzüge der doppelten Buchhaltung
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      26,99 €
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      34,01 €
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      26,99 €
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      34,01 €
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    Grundzüge der doppelten Buchhaltung

    Mit vielen Aufgaben und Lösungen

    Engelhardt, Werner H., Raffée, Hans, Wischermann, Barbara 2020

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-658-18145-1
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    34,01 € (gross)
    ISBN 978-3-658-18144-4
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  • Digital Listening für Unternehmen
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      39,99 €
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      48,59 €
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      39,99 €
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      48,59 €
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    Digital Listening für Unternehmen

    Entscheiderwissen für Corporate Security, Personenschutz, Market Intelligence und Personalmarketing

    Grothe, Martin 2020

    Price from 39,99 €
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    39,99 € (gross)
    ISBN 978-3-658-31104-9
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    48,59 € (gross)
    ISBN 978-3-658-31103-2
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  • Geldwäsche-Compliance
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      34,99 €
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      43,73 €
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      34,99 €
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      Usually ready to be dispatched within 3 to 5 business days.

      43,73 €
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    Geldwäsche-Compliance

    Praxisbuch für Güterhändler, Kunstvermittler und Kunstlagerhalter

    Bausch, Olaf, Voller, Thomas 2020

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-17562-7
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    43,73 € (gross)
    ISBN 978-3-658-17561-0
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    Softcover
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