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9783658077679

Allgemeine Betriebswirtschaftslehre

Dieses bewährte Lehrbuch gibt eine umfassende und sehr gut verständliche Einführung in alle unternehmerischen Funktionen aus managementorientierter Sicht.

Künstliche Intelligenz für Sales, Marketing und Service

So gelingt der Umstieg zum Algorithmic Business – inklusive klarem Vorgehensmodell ... More

Interessante Zeitschriften

Zeitschrift für Immobilienökonomie

The Journal publishes the results of real estate research that make a contribution to the advancement of the real estate sector, both in Germany and internationally. ... More

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

ZfbF ist die älteste und renommierteste betriebswirtschaftliche Fachzeitschrift im deutschsprachigen Raum. ... More


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Empfehlungen von Springer Gabler

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  • Qualitätsmanagement für Non-Profit-Organisationen
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      63,17 €
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    Qualitätsmanagement für Non-Profit-Organisationen

    Grundlagen – Planung – Umsetzung – Kontrolle

    Bruhn, Manfred 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-31719-5
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    ISBN 978-3-658-31718-8
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  • IoT-Software-Plattformen
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      82,61 €
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    IoT-Software-Plattformen

    Methode zur Bewertung und Auswahl der am besten geeigneten Plattform

    Lempert, Sebastian 2021

    Price from 66,99 €
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    66,99 € (gross)
    ISBN 978-3-658-35127-4
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    82,61 € (gross)
    ISBN 978-3-658-35126-7
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  • Situative Content-Marketing-Strategie
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      38,86 €
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    Situative Content-Marketing-Strategie

    Erfolgsformel für B2B und B2C – Strategie, Umsetzung, Praxisbeispiele

    Mörk, Olaf 2021

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    ISBN 978-3-658-34328-6
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    38,86 € (gross)
    ISBN 978-3-658-34327-9
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  • Change-Management in IT-getriebenen Veränderungsprozessen
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    Change-Management in IT-getriebenen Veränderungsprozessen

    Methodik zur Bewertung von Veränderungsfähigkeit und -bereitschaft der Akteure

    Reihe: Integrierte Unternehmensführung

    Hartmann, Moritz 2021

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    ISBN 978-3-658-34639-3
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    63,17 € (gross)
    ISBN 978-3-658-34638-6
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  • Motivationale Determinanten der Wertschöpfung durch Customer Engagement
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    Motivationale Determinanten der Wertschöpfung durch Customer Engagement

    Theoretische Konzeption und Analyse am Beispiel des Automobilhandels

    Reihe: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis

    Nauen, Anna 2021

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    49,99 € (gross)
    ISBN 978-3-658-35391-9
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    63,17 € (gross)
    ISBN 978-3-658-35390-2
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  • Quick Guide Erfolgreiches Business-Continuity-Management
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      24,29 €
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    Quick Guide Erfolgreiches Business-Continuity-Management

    Wie Sie Geschäftsunterbrechungen überleben und gestärkt in die Zukunft gehen

    Reihe: Quick Guide

    Rühl, Uwe 2021

    Price from 19,99 €
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    19,99 € (gross)
    ISBN 978-3-662-63791-3
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    24,29 € (gross)
    ISBN 978-3-662-63790-6
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  • Aktivierung im Sportsponsoring
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      63,17 €
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    Aktivierung im Sportsponsoring

    Gestaltung strategischer Partnerschaften aus Sponsorenperspektive

    Schwizer, Dominik 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-34215-9
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    63,17 € (gross)
    ISBN 978-3-658-34214-2
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  • Geprüfter Betriebswirt (IHK) - Bilanz- und Steuerpolitik
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      32,06 €
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      32,06 €
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    Geprüfter Betriebswirt (IHK) - Bilanz- und Steuerpolitik

    Prüfungsvorbereitung

    Spångberg Zepezauer, Anna Karin 2021

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    ISBN 978-3-658-34059-9
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    32,06 € (gross)
    ISBN 978-3-658-34058-2
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  • Sachkunde im Bewachungsgewerbe (IHK) - Übungsbuch
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      14,57 €
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    Sachkunde im Bewachungsgewerbe (IHK) - Übungsbuch

    250 Fragen mit Antworten und 10 Übungsfälle mit Lösungen

    Schwarz, Robert 2021

    Price from 9,99 €
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    9,99 € (gross)
    ISBN 978-3-658-33820-6
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    14,57 € (gross)
    ISBN 978-3-658-33819-0
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  • Quantitative Logistik-Fallstudien
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      34,01 €
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    Quantitative Logistik-Fallstudien

    Aufgaben und Lösungen zu Beschaffung, Produktion und Distribution – Mit Planungssoftware

    Lasch, Rainer, Schulte, Gregor 2021

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-658-35592-0
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    34,01 € (gross)
    ISBN 978-3-658-35591-3
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  • Die Verwirklichung einer korrespondierenden Besteuerung im deutschen Steuerrecht
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    Die Verwirklichung einer korrespondierenden Besteuerung im deutschen Steuerrecht

    Eine systematische Betrachtung von Switch-Over-, Subject-to-Tax- und Korrespondenzklauseln

    Reihe: Forschungsreihe Rechnungslegung und Steuern

    Rüsch, Gary 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-35427-5
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    63,17 € (gross)
    ISBN 978-3-658-35426-8
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  • Robotic Process Automation (RPA) - Digitalisierung und Automatisierung von Prozessen
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      43,73 €
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      43,73 €
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    Robotic Process Automation (RPA) - Digitalisierung und Automatisierung von Prozessen

    Voraussetzungen, Funktionsweise und Implementierung am Beispiel des Controllings und Rechnungswesens

    Langmann, Christian, Turi, Daniel 2021

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-34680-5
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    43,73 € (gross)
    ISBN 978-3-658-34679-9
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  • Identitätsbasierte Markenführung
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      38,44 €
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      38,44 €
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    Identitätsbasierte Markenführung

    Grundlagen - Strategie - Umsetzung - Controlling

    Burmann, C., Halaszovich, T., Schade, M., Klein, K., Piehler, R. 2021

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    29,99 € (gross)
    ISBN 978-3-658-34069-8
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    38,44 € (gross)
    ISBN 978-3-658-34068-1
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  • Steuerlehre und Bilanzierung für das Bachelor-Studium
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      32,06 €
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    Steuerlehre und Bilanzierung für das Bachelor-Studium

    Spångberg Zepezauer, Anna Karin 2021

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    24,99 € (gross)
    ISBN 978-3-658-33696-7
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    32,06 € (gross)
    ISBN 978-3-658-33695-0
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  • Patientenorientierung im Qualitätsmanagement im Gesundheitswesen
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      63,17 €
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    Patientenorientierung im Qualitätsmanagement im Gesundheitswesen

    Theoretische Grundlagen, gesetzliche Regelungen und eine sektorenübergreifende qualitative Studie

    Reihe: Gesundheitsmanagement und Gesundheitsökonomik

    Große, Caroline 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-34925-7
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    63,17 € (gross)
    ISBN 978-3-658-34924-0
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  • Management der dynastischen Unternehmerfamilie
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      48,59 €
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      48,59 €
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    Management der dynastischen Unternehmerfamilie

    Zwischen Familie, Organisation und Netzwerk

    Rüsen, Tom A., Kleve, Heiko, von Schlippe, Arist 2021

    Price from 39,99 €
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    39,99 € (gross)
    ISBN 978-3-662-63500-1
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    48,59 € (gross)
    ISBN 978-3-662-63499-8
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  • Verhandeln mit System
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      34,01 €
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      34,01 €
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    Verhandeln mit System

    Spieltheorie und Verhaltensökonomie im Einkauf – die Erfolgsformel für Profis

    Schumann, René, Oswald, Stefan, Gillen, Philippe 2021

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-658-34055-1
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    34,01 € (gross)
    ISBN 978-3-658-34054-4
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  • Wirtschaftspolitisches Wissen für die Wohnungs- und Immobilienwirtschaft
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      29,15 €
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      29,15 €
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    Wirtschaftspolitisches Wissen für die Wohnungs- und Immobilienwirtschaft

    Märkte und Staatsinterventionen

    Knüfermann, Prof. Dr. Markus 2021

    Price from 22,99 €
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    22,99 € (gross)
    ISBN 978-3-658-33608-0
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    29,15 € (gross)
    ISBN 978-3-658-33607-3
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  • Kommentierte Gesetzessammlung Sachkunde nach § 34a und Geprüfte Schutz- und Sicherheitskraft
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      15,54 €
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      15,54 €
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    Kommentierte Gesetzessammlung Sachkunde nach § 34a und Geprüfte Schutz- und Sicherheitskraft

    Alle einschlägigen Gesetze und Vorschriften inklusive der DGUV Vorschriften 1 und 23

    Schwarz, Robert 2021

    Price from 9,99 €
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    9,99 € (gross)
    ISBN 978-3-658-33789-6
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    15,54 € (gross)
    ISBN 978-3-658-33788-9
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  • Multivariate Analysemethoden
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      43,24 €
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    Multivariate Analysemethoden

    Eine anwendungsorientierte Einführung

    Backhaus, K., Erichson, B., Gensler, S., Weiber, R., Weiber, Th. 2021

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    ISBN 978-3-658-32425-4
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