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Springer Gabler | Springer Gabler: Führender Verlag im Bereich Wirtschaft

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9783658077679

Allgemeine Betriebswirtschaftslehre

Dieses bewährte Lehrbuch gibt eine umfassende und sehr gut verständliche Einführung in alle unternehmerischen Funktionen aus managementorientierter Sicht.

Künstliche Intelligenz für Sales, Marketing und Service

So gelingt der Umstieg zum Algorithmic Business – inklusive klarem Vorgehensmodell ... More

Interessante Zeitschriften

Zeitschrift für Immobilienökonomie

The Journal publishes the results of real estate research that make a contribution to the advancement of the real estate sector, both in Germany and internationally. ... More

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

ZfbF ist die älteste und renommierteste betriebswirtschaftliche Fachzeitschrift im deutschsprachigen Raum. ... More


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  • Personas entwickeln für Marketing, Vertrieb und Kommunikation
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    Personas entwickeln für Marketing, Vertrieb und Kommunikation

    Grundlagen, Konzept und praktische Umsetzung

    Reihe: essentials

    Kirchem, Sabine, Waack, Juliane 2021

    Price from 4,48 €
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    ISBN 978-3-658-33088-0
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  • Formelsammlung Aktien-, Zins- und Währungsderivate
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    Formelsammlung Aktien-, Zins- und Währungsderivate

    Kruse, Susanne 2021

    Price from 29,99 €
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    ISBN 978-3-658-28614-9
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  • Digitale Arbeitswelt
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      43,73 €
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    Digitale Arbeitswelt

    Wie Unternehmen erfolgreich die digitale Transformation gestalten können

    Kaiser, S., Kozica, A., Böhringer, F., Wissinger, J. (Hrsg.) 2021

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    34,99 € (gross)
    ISBN 978-3-658-33224-2
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    43,73 € (gross)
    ISBN 978-3-658-33223-5
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  • Gabler Kompakt-Lexikon Unternehmensgründung
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      106,90 €
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    Gabler Kompakt-Lexikon Unternehmensgründung

    2000 Begriffe nachschlagen, verstehen, anwenden

    Kollmann, Tobias, Kuckertz, Andreas, Stöckmann, Christoph (Hrsg.) 2021

    Price from 86,99 €
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    ISBN 978-3-658-30901-5
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    106,90 € (gross)
    ISBN 978-3-658-30900-8
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  • Virtuelle Veranstaltungen in Wissenschaft und Lehre
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    Virtuelle Veranstaltungen in Wissenschaft und Lehre

    Eine praxisorientierte Einführung

    Reihe: essentials

    Hey, Barbara, Bodenstein-Dresler, Friederike 2021

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    ISBN 978-3-658-33194-8
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    ISBN 978-3-658-33193-1
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  • Verhaltensorientiertes Innovationsmanagement
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      43,73 €
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    Verhaltensorientiertes Innovationsmanagement

    Spielerische Anleitung für Teams und Unternehmensführung

    Frensch, Jan, Wördenweber, Burkard 2021

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-32949-5
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    43,73 € (gross)
    ISBN 978-3-658-32948-8
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  • Storytelling mit Daten
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      29,99 €
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      29,99 €
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    Storytelling mit Daten

    Erkenntnisse gewinnen, Strategie entwickeln und Unternehmenskommunikation auf ein neues Level heben

    Eckert, Hans-Wilhelm 2021

    Price from 29,99 €
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    ISBN 978-3-658-33049-1
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  • Quick Guide Bitcoin
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      24,29 €
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      24,29 €
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    Quick Guide Bitcoin

    Wie Sie sich auf die finanzielle Transformation vorbereiten

    Reihe: Quick Guide

    Graf Adelmann v. A., Quirin, Sheeler, Derek 2021

    Price from 19,99 €
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    ISBN 978-3-658-33084-2
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    24,29 € (gross)
    ISBN 978-3-658-33083-5
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  • Interne Revision und Compliance
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      34,99 €
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      34,99 €
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    Interne Revision und Compliance

    Operative Grundlagen und Recht

    Berwanger, Jörg, Hahn, Ulrich 2020

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-31807-9
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  • Bankwirtschaft, Rechnungswesen und Steuerung, Wirtschafts- und Sozialkunde
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      34,01 €
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      34,01 €
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    Bankwirtschaft, Rechnungswesen und Steuerung, Wirtschafts- und Sozialkunde

    Prüfungswissen in Übersichten

    Reihe: Prüfungstraining für Bankkaufleute

    Grundmann, Wolfgang, Rathner, Rudolf 2021

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-658-33815-2
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    34,01 € (gross)
    ISBN 978-3-658-33814-5
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  • Wissensorientierte Unternehmensführung
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      29,99 €
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      38,86 €
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      38,86 €
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    Wissensorientierte Unternehmensführung

    Wissensmanagement im digitalen Wandel

    North, Klaus 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-32771-2
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    38,86 € (gross)
    ISBN 978-3-658-32770-5
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  • Die sozioökonomische Transformation
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      34,01 €
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      34,01 €
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    Die sozioökonomische Transformation

    Wie Wellenreiter aus der Wirtschaftskrise führen

    Kossik, Anja, Hitschmann, Karl 2021

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-662-62950-5
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    34,01 € (gross)
    ISBN 978-3-662-62949-9
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  • Quick Guide Wissensbasiert entscheiden
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      19,99 €
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      24,29 €
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      24,29 €
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    Quick Guide Wissensbasiert entscheiden

    Wie Sie strukturierte Entscheidungen treffen können

    Reihe: Quick Guide

    Pioch, Sebastian 2021

    Price from 19,99 €
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    ISBN 978-3-658-32932-7
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    24,29 € (gross)
    ISBN 978-3-658-32931-0
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  • Social Media im kommunalen Sektor
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      43,73 €
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    Social Media im kommunalen Sektor

    Einsatzfelder, Herausforderungen, Entwicklungsperspektiven

    Breyer-Mayländer, Thomas, Zerres, Christopher (Hrsg.) 2021

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-32820-7
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    43,73 € (gross)
    ISBN 978-3-658-32819-1
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  • Praxiswissen Online-Marketing
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      38,86 €
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      38,86 €
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    Praxiswissen Online-Marketing

    Affiliate-, Influencer-, Content-, Social-Media-, Amazon-, Voice-, B2B-, Sprachassistenten- und E-Mail-Marketing, Google Ads, SEO

    Lammenett, Erwin 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-32340-0
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    38,86 € (gross)
    ISBN 978-3-658-32339-4
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  • Der neue Online-Handel
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      32,06 €
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      32,06 €
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    Der neue Online-Handel

    Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce

    Heinemann, Gerrit 2021

    Price from 24,99 €
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    24,99 € (gross)
    ISBN 978-3-658-32314-1
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    32,06 € (gross)
    ISBN 978-3-658-32313-4
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  • Spieltheorie – Erfolgreich verhandeln im Einkauf
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      26,99 €
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      26,99 €
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    Spieltheorie – Erfolgreich verhandeln im Einkauf

    Voraussetzungen, Anreize und Vergaben

    Pfeiffer, Christoph 2021

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-658-32686-9
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  • Der Sinn und Zweck der öffentlichen Rechnungslegung
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      54,99 €
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      68,03 €
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      54,99 €
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      68,03 €
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    Der Sinn und Zweck der öffentlichen Rechnungslegung

    Implikationen für die Ausgestaltung des Rechnungslegungssystems

    Reihe: Rechnungswesen und Unternehmensüberwachung

    Ummenhofer, Theresa 2021

    Price from 54,99 €
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    54,99 € (gross)
    ISBN 978-3-658-33215-0
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    68,03 € (gross)
    ISBN 978-3-658-33214-3
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  • Marketing & Innovation 2021
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      29,99 €
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      38,86 €
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      29,99 €
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      38,86 €
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    Marketing & Innovation 2021

    Digitalität – die Vernetzung von digital und analog

    Reihe: FOM-Edition

    Naskrent, Julia, Stumpf, Marcus, Westphal, Jörg (Hrsg.) 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-29367-3
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    38,86 € (gross)
    ISBN 978-3-658-29366-6
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  • Die Gestaltung eines gemeinsamen Energiemarktes auf der Ebene der Europäischen Union
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      49,99 €
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      63,17 €
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      49,99 €
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      63,17 €
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    Die Gestaltung eines gemeinsamen Energiemarktes auf der Ebene der Europäischen Union

    Reihe: Sustainable Management, Wertschöpfung und Effizienz

    ŞANTA, Ana-Maria Iulia 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-33355-3
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    63,17 € (gross)
    ISBN 978-3-658-33354-6
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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