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Springer Gabler | Springer Gabler: Führender Verlag im Bereich Wirtschaft

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9783658077679

Allgemeine Betriebswirtschaftslehre

Dieses bewährte Lehrbuch gibt eine umfassende und sehr gut verständliche Einführung in alle unternehmerischen Funktionen aus managementorientierter Sicht.

Künstliche Intelligenz für Sales, Marketing und Service

So gelingt der Umstieg zum Algorithmic Business – inklusive klarem Vorgehensmodell ... More

Interessante Zeitschriften

Zeitschrift für Immobilienökonomie

The Journal publishes the results of real estate research that make a contribution to the advancement of the real estate sector, both in Germany and internationally. ... More

115,44 €

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

ZfbF ist die älteste und renommierteste betriebswirtschaftliche Fachzeitschrift im deutschsprachigen Raum. ... More


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  • Einführung in die moderne Unternehmenskommunikation
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    Einführung in die moderne Unternehmenskommunikation

    Grundlagen, Theorien und Praxis

    Rommerskirchen, Jan, Roslon, Michael 2020

    Price from 22,99 €
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    ISBN 978-3-658-30030-2
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    ISBN 978-3-658-30029-6
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  • Internationale Handelsklauseln
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    Internationale Handelsklauseln

    Struktur und Einsatz am Beispiel der Incoterms® 2020

    Müller, Wilfried, Steinmetz, Udo 2020

    Price from 19,99 €
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    ISBN 978-3-658-30213-9
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  • Performance, Dynamik und Konvergenz im Banking
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    Performance, Dynamik und Konvergenz im Banking

    Institutionenökonomische Analyse der Entscheidungsstrukturen in Sparkassen

    Conrad, Robert Ralph 2020

    Price from 66,99 €
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    ISBN 978-3-658-30740-0
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  • Bankwirtschaft, Rechnungswesen und Steuerung, Wirtschafts- und Sozialkunde
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    Bankwirtschaft, Rechnungswesen und Steuerung, Wirtschafts- und Sozialkunde

    Prüfungswissen in Übersichten

    Reihe: Prüfungstraining für Bankkaufleute

    Grundmann, Wolfgang, Rathner, Rudolf 2020

    Price from 26,99 €
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    ISBN 978-3-658-30521-5
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    ISBN 978-3-658-30520-8
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  • B2B-Marketing
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      14,57 €
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    B2B-Marketing

    Wie Sie die Marketing-Abteilung vom Kostenfaktor zum Umsatzfaktor machen

    Reihe: essentials

    Seebacher, Uwe 2020

    Price from 4,48 €
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    ISBN 978-3-658-30971-8
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    14,57 € (gross)
    ISBN 978-3-658-30970-1
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  • Marktgerechte Erbbaurechte
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      34,99 €
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      43,73 €
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      43,73 €
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    Marktgerechte Erbbaurechte

    Wie Kommunen über Erbbaurechte bezahlbares Wohnen ermöglichen können

    Löhr, Dirk 2020

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-28957-7
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    43,73 € (gross)
    ISBN 978-3-658-28956-0
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  • Teamlead – Führung 4.0
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      38,86 €
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      29,99 €
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      38,86 €
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    Teamlead – Führung 4.0

    So führen Sie Teams synergetisch zu Höchstleistungen - Mit Tipps & Checklisten für die Praxis

    Graf, Nele, Rascher, Stephanie, Schmutte, Andre M. 2020

    Price from 29,99 €
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    ISBN 978-3-658-28807-5
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    38,86 € (gross)
    ISBN 978-3-658-28806-8
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  • Performancemessung schlanker Produktionssysteme
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      38,86 €
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      38,86 €
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    Performancemessung schlanker Produktionssysteme

    Reihe: AutoUni – Schriftenreihe, Band 148

    Schmidt, Valentin 2020

    Price from 29,99 €
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    ISBN 978-3-658-31021-9
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    38,86 € (gross)
    ISBN 978-3-658-31020-2
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  • Der Satz von Bayes
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      14,57 €
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      14,57 €
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    Der Satz von Bayes

    Wahrscheinlichkeitstheorie für Finanzen und Betriebswirtschaft

    Reihe: essentials

    Peyrolón, Pablo 2020

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-31023-3
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    14,57 € (gross)
    ISBN 978-3-658-31022-6
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  • Innovationen und Innovationsmanagement im Gesundheitswesen
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      58,31 €
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      58,31 €
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    Innovationen und Innovationsmanagement im Gesundheitswesen

    Technologien, Produkte und Dienstleistungen voranbringen

    Pfannstiel, Mario A., Kassel, Kristin, Rasche, Christoph (Hrsg.) 2020

    Price from 46,99 €
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    46,99 € (gross)
    ISBN 978-3-658-28643-9
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    58,31 € (gross)
    ISBN 978-3-658-28642-2
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  • Nachhaltigkeit: 125 Fragen und Antworten
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      34,99 €
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      34,99 €
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    Nachhaltigkeit: 125 Fragen und Antworten

    Wegweiser für die Wirtschaft der Zukunft

    Mayer, Katja 2020

    Price from 34,99 €
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    ISBN 978-3-658-28935-5
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  • Die Brennstoffzelle
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      14,57 €
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      4,99 €
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      14,57 €
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    Die Brennstoffzelle

    Eine technische und logistische Betrachtung sowie deren Anwendung im ÖPNV

    Reihe: essentials

    Ahlfs, Sören, Goudz, Alexander, Streichfuss, Martin 2020

    Price from 4,99 €
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    4,99 € (gross)
    ISBN 978-3-658-30188-0
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    14,57 € (gross)
    ISBN 978-3-658-30187-3
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  • Grundlagen des Marketingmanagements
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      19,99 €
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    Grundlagen des Marketingmanagements

    Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung

    Homburg, Christian 2020

    Price from 19,99 €
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    ISBN 978-3-658-29638-4
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  • Marketingkommunikation mit der Generation Z
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      14,57 €
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    Marketingkommunikation mit der Generation Z

    Erfolgsfaktoren für das Marketing mit Digital Natives

    Reihe: essentials

    Kleinjohann, Michael, Reinecke, Victoria 2020

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-30822-3
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    14,57 € (gross)
    ISBN 978-3-658-30821-6
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  • 222 Keywords Wirtschaftsgeografie
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      14,99 €
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      14,99 €
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    222 Keywords Wirtschaftsgeografie

    Grundwissen für Wirtschaftswissenschaftler und -praktiker

    (Hrsg.) 2019

    Price from 14,99 €
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    14,99 € (gross)
    ISBN 978-3-658-23652-6
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  • Die chinesische KI-Revolution
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      43,73 €
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      34,99 €
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      43,73 €
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    Die chinesische KI-Revolution

    Konsumverhalten, Marketing und Handel: Wie China mit Künstlicher Intelligenz die Wirtschaftswelt verändert

    Bünte, Claudia 2020

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-29795-4
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    Information
    43,73 € (gross)
    ISBN 978-3-658-29794-7
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  • Köpfe der digitalen Finanzwelt
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      38,86 €
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      29,99 €
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      38,86 €
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    Köpfe der digitalen Finanzwelt

    Persönliches, Meinungen, Utopien

    Bajorat, Andre M., Brock, Harald, Oberle, Simon (Hrsg.) 2020

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-29644-5
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    38,86 € (gross)
    ISBN 978-3-658-29643-8
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
  • Wissen, Lernen und Innovation im digitalen Unternehmen
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      34,01 €
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      26,99 €
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      34,01 €
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    Wissen, Lernen und Innovation im digitalen Unternehmen

    Mit Fallstudien und Praxisbeispielen

    Franken, Rolf, Franken, Swetlana 2020

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-658-30178-1
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    34,01 € (gross)
    ISBN 978-3-658-30177-4
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  • Die grenzenlose Unternehmung
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      24,29 €
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      19,99 €
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      24,29 €
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    Die grenzenlose Unternehmung

    Information, Organisation & Führung

    Picot, A. (et al.) 2020

    Price from 19,99 €
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    19,99 € (gross)
    ISBN 978-3-658-28565-4
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    Information
    24,29 € (gross)
    ISBN 978-3-658-28564-7
    Usually dispatched within 3 to 5 business days.
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  • Marketing-Einführung
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      29,99 €
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      36,51 €
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      29,99 €
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      36,51 €
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    Marketing-Einführung

    Grundlagen - Überblick - Beispiele

    Kuß, Alfred, Kleinaltenkamp, Michael 2020

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-29512-7
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    36,51 € (gross)
    ISBN 978-3-658-29511-0
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