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9783658077679

Allgemeine Betriebswirtschaftslehre

Dieses bewährte Lehrbuch gibt eine umfassende und sehr gut verständliche Einführung in alle unternehmerischen Funktionen aus managementorientierter Sicht.

Künstliche Intelligenz für Sales, Marketing und Service

So gelingt der Umstieg zum Algorithmic Business – inklusive klarem Vorgehensmodell ... More

Interessante Zeitschriften

Zeitschrift für Immobilienökonomie

The Journal publishes the results of real estate research that make a contribution to the advancement of the real estate sector, both in Germany and internationally. ... More

115,44 €

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

ZfbF ist die älteste und renommierteste betriebswirtschaftliche Fachzeitschrift im deutschsprachigen Raum. ... More


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  • Emotionales Change Management
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    Emotionales Change Management

    Wie Führungskräfte ihre persönliche und fachliche Veränderungskompetenz stärken

    Meiler, Mira Maria 2020

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-662-62211-7
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    34,01 € (gross)
    ISBN 978-3-662-62210-0
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  • Retargeting und die Rolle des Online-Shopping-Momentums
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    Retargeting und die Rolle des Online-Shopping-Momentums

    Theoretische Fundierung und empirische Analyse

    Reihe: Applied Marketing Science / Angewandte Marketingforschung

    Kes, Isabelle 2020

    Price from 46,99 €
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    ISBN 978-3-658-31988-5
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    58,31 € (gross)
    ISBN 978-3-658-31987-8
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  • Erfolgreiches Business Model Development für Gründungen
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    Erfolgreiches Business Model Development für Gründungen

    Idee, Konzept, Geschäftsmodell, Pitch und Roadmap mit Tools

    Reihe: essentials

    Schallmo, Daniel R. A. 2020

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    ISBN 978-3-658-32140-6
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    ISBN 978-3-658-32139-0
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  • Second-Hand Luxus in Deutschland
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      48,59 €
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    Second-Hand Luxus in Deutschland

    Eine multidimensionale Erfassung des Kaufverhaltens

    Reihe: BestMasters

    Grützmacher, Pirie 2020

    Price from 39,99 €
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    ISBN 978-3-658-32067-6
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    48,59 € (gross)
    ISBN 978-3-658-32066-9
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  • Vertriebscontrolling optimieren
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      43,73 €
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      43,73 €
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    Vertriebscontrolling optimieren

    Grundlagen und Praxis

    Dietzel, Alexander 2020

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-28131-1
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    43,73 € (gross)
    ISBN 978-3-658-28130-4
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  • Lexikon der deutschen Familienunternehmen
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      63,18 €
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      63,18 €
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    Lexikon der deutschen Familienunternehmen

    Langenscheidt, Florian, May, Peter (Hrsg.) 2020

    Price from 49,99 €
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    ISBN 978-3-658-31847-5
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    ISBN 978-3-658-31846-8
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  • Weiterbildung im Unternehmen
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      42,99 €
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      53,45 €
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      53,45 €
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    Weiterbildung im Unternehmen

    Strategie - Prozesse - Controlling

    Krieger, Michael, Dubsky, Andre, Hilbert, Peter 2020

    Price from 42,99 €
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    42,99 € (gross)
    ISBN 978-3-658-30944-2
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    ISBN 978-3-658-30943-5
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  • Arbeitskulturen im Wandel
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      43,73 €
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    Arbeitskulturen im Wandel

    Der Mensch in der New Work Culture

    Wörwag, Sebastian, Cloots, Alexandra (Hrsg.) 2020

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-30451-5
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    43,73 € (gross)
    ISBN 978-3-658-30450-8
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  • Virtual Reality als neuartiges Kommunikationsinstrument der internen, identitätsbasierten Markenkommunikation
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      58,31 €
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    Virtual Reality als neuartiges Kommunikationsinstrument der internen, identitätsbasierten Markenkommunikation

    Eine wissenschaftliche Untersuchung am Fallbeispiel der Corporate Brand Merck

    Reihe: Innovatives Markenmanagement

    Nikic-Cemas, Irena 2020

    Price from 46,99 €
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    46,99 € (gross)
    ISBN 978-3-658-32071-3
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    58,31 € (gross)
    ISBN 978-3-658-32070-6
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  • Dynamische Ambidextrie durch interdependente Routinen
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    Dynamische Ambidextrie durch interdependente Routinen

    Einfluss und Auswirkung von Scrum auf Projektebene

    Reihe: Zukunftsfähige Unternehmensführung in Forschung und Praxis

    Sailer, Patrick 2020

    Price from 42,99 €
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    42,99 € (gross)
    ISBN 978-3-658-32054-6
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    53,45 € (gross)
    ISBN 978-3-658-32053-9
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  • Preispolitik im digitalen Zeitalter
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      4,48 €
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      14,57 €
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      14,57 €
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    Preispolitik im digitalen Zeitalter

    Auswirkungen von Digitalisierung und Künstlicher Intelligenz

    Reihe: essentials

    Weber, Felix 2020

    Price from 4,48 €
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    ISBN 978-3-658-30646-5
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    14,57 € (gross)
    ISBN 978-3-658-30645-8
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  • Philosophie im Leadership
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      14,57 €
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    Philosophie im Leadership

    Sokrates als Inspiration und Empowerment

    Reihe: essentials

    Lutschewitz, Claudia 2020

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-32146-8
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    14,57 € (gross)
    ISBN 978-3-658-32145-1
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  • Management von Lieferanteninsolvenzen
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      14,57 €
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    Management von Lieferanteninsolvenzen

    Grundlagen, Hilfestellungen und Checklisten für den Einkauf

    Reihe: essentials

    Holschbach, Elmar, Grimm, Jörg H. 2020

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    ISBN 978-3-658-32316-5
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    14,57 € (gross)
    ISBN 978-3-658-32315-8
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  • Controlling und Basel IV in der Unternehmenspraxis
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      53,45 €
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    Controlling und Basel IV in der Unternehmenspraxis

    Strategien zur Bewältigung erhöhter regulatorischer sowie bonitätsbezogener Anforderungen

    Zirkler, Bernd, Hofmann, Jonathan, Schmolz, Sandra 2020

    Price from 42,99 €
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    42,99 € (gross)
    ISBN 978-3-658-31352-4
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    53,45 € (gross)
    ISBN 978-3-658-31351-7
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  • Digitales Markenmanagement
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      48,59 €
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    Digitales Markenmanagement

    Reihe: Beiträge zur empirischen Marketing- und Vertriebsforschung

    Halbauer, Ingo 2020

    Price from 39,99 €
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    39,99 € (gross)
    ISBN 978-3-658-31777-5
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    48,59 € (gross)
    ISBN 978-3-658-31776-8
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  • Kreative Methoden im Business Coaching
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      14,57 €
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    Kreative Methoden im Business Coaching

    Für sichtbare und greifbare Lösungen im Coachingprozess

    Reihe: essentials

    Salowski, Claudia 2020

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-32194-9
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    14,57 € (gross)
    ISBN 978-3-658-32193-2
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  • Nachhaltigkeit und Digitalisierung
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      58,31 €
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      58,31 €
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    Nachhaltigkeit und Digitalisierung

    Nachhaltiges und verantwortungsvolles Business im Kontext von Digitalisierung und Innovation

    Reihe: Sustainable Management, Wertschöpfung und Effizienz

    Marquardt, Katrin 2020

    Price from 46,99 €
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    46,99 € (gross)
    ISBN 978-3-658-31920-5
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    58,31 € (gross)
    ISBN 978-3-658-31919-9
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  • Supply Chain Management
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      38,86 €
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      38,86 €
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    Supply Chain Management

    Grundlagen, Strategien, Instrumente und Controlling

    Werner, Hartmut 2020

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-32429-2
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    38,86 € (gross)
    ISBN 978-3-658-32428-5
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  • Geschäftsrisiko Cyber-Security
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      14,57 €
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      14,57 €
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    Geschäftsrisiko Cyber-Security

    Leitfaden zur Etablierung eines resilienten Sicherheits-Ökosystems

    Reihe: essentials

    Maier, Sascha, Aengenheyster, Sandra 2020

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-32046-1
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    14,57 € (gross)
    ISBN 978-3-658-32045-4
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  • Klassische ganzheitliche Wachstumstheorie
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    Klassische ganzheitliche Wachstumstheorie

    Eine Theorie der Produktion pro Kopf basierend auf der Produktionstheorie nach Adam Smith und der Bevölkerungstheorie nach Thomas Malthus

    Lüger, Tim 2020

    Price from 42,99 €
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    42,99 € (gross)
    ISBN 978-3-658-31805-5
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