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Springer Gabler | Springer Gabler: Führender Verlag im Bereich Wirtschaft

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9783658077679

Allgemeine Betriebswirtschaftslehre

Dieses bewährte Lehrbuch gibt eine umfassende und sehr gut verständliche Einführung in alle unternehmerischen Funktionen aus managementorientierter Sicht.

Künstliche Intelligenz für Sales, Marketing und Service

So gelingt der Umstieg zum Algorithmic Business – inklusive klarem Vorgehensmodell ... More

Interessante Zeitschriften

Zeitschrift für Immobilienökonomie

The Journal publishes the results of real estate research that make a contribution to the advancement of the real estate sector, both in Germany and internationally. ... More

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

ZfbF ist die älteste und renommierteste betriebswirtschaftliche Fachzeitschrift im deutschsprachigen Raum. ... More


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  • Interkulturelle Handlungskompetenz
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      43,73 €
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    Interkulturelle Handlungskompetenz

    Versiert, angemessen und erfolgreich im internationalen Geschäft

    Thomas, Alexander 2021

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-34103-9
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    43,73 € (gross)
    ISBN 978-3-658-34102-2
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  • Leasing und Factoring
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    Leasing und Factoring

    Formen, Rechtsgrundlagen, Verträge

    Grundmann, Wolfgang 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-35662-0
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    38,86 € (gross)
    ISBN 978-3-658-35661-3
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  • Quick Guide UX Management
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      29,15 €
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    Quick Guide UX Management

    So verankern Sie Usability und User Experience im Unternehmen

    Reihe: Quick Guide

    Weichert, Steffen, Quint, Gesine, Bartel, Torsten 2021

    Price from 22,99 €
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    22,99 € (gross)
    ISBN 978-3-658-34726-0
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    29,15 € (gross)
    ISBN 978-3-658-34725-3
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  • Zukunftsgerecht führen
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    Zukunftsgerecht führen

    Plena-Leadership – die Synthese von Management, Neurowissenschaft und Psychologie

    Albrecht, Arnd 2021

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    42,99 € (gross)
    ISBN 978-3-658-34253-1
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    53,45 € (gross)
    ISBN 978-3-658-34252-4
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  • Hospital 4.0
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    Hospital 4.0

    Schlanke, digital-unterstützte Logistikprozesse in Krankenhäusern

    Gimpel, Henner, Schröder, Jürgen (Hrsg.) 2021

    Price from 42,99 €
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    42,99 € (gross)
    ISBN 978-3-658-33064-4
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    53,45 € (gross)
    ISBN 978-3-658-33063-7
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  • Die Wirkung von Beziehungen im Influencer Branding
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      58,31 €
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      58,31 €
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    Die Wirkung von Beziehungen im Influencer Branding

    Eine Experimentelle Analyse des Brand-Fits und des Influencer-Attachments

    Reihe: Innovatives Markenmanagement

    Lienemann, Andre Jann 2021

    Price from 46,99 €
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    46,99 € (gross)
    ISBN 978-3-658-35467-1
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    58,31 € (gross)
    ISBN 978-3-658-35466-4
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  • 300 Keywords Soziale Robotik
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    300 Keywords Soziale Robotik

    Soziale Roboter aus technischer, wirtschaftlicher und ethischer Perspektive

    Bendel, Oliver 2021

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    ISBN 978-3-658-34833-5
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    24,29 € (gross)
    ISBN 978-3-658-34832-8
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  • Krisen und ihre Auswirkungen auf das Risikomanagement von Banken
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    Krisen und ihre Auswirkungen auf das Risikomanagement von Banken

    Reihe: essentials

    Hastenteufel, Jessica, Weber, Laura 2021

    Price from 4,48 €
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    ISBN 978-3-658-34793-2
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    14,57 € (gross)
    ISBN 978-3-658-34792-5
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  • Smarte Events
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      14,57 €
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    Smarte Events

    Das Eventmarketing der Zukunft: Onsite und online wirkungsvoll kombinieren

    Reihe: essentials

    Knieriem, Carsten, Luppold, Stefan 2021

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-35217-2
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    14,57 € (gross)
    ISBN 978-3-658-35216-5
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  • Agentenbasierte Modellierung
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      14,57 €
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    Agentenbasierte Modellierung

    Eine interdisziplinäre Einführung

    Reihe: essentials

    Andrae, Silvio, Pobuda, Patrick 2021

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-34953-0
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    14,57 € (gross)
    ISBN 978-3-658-34952-3
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  • Grundlagen der Mikroökonomik
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      34,01 €
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      34,01 €
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    Grundlagen der Mikroökonomik

    Ein integrativer Ansatz

    Kolmar, Martin 2021

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-662-63362-5
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    34,01 € (gross)
    ISBN 978-3-662-63361-8
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  • Praxisleitfaden Kommunales Beteiligungsmanagement
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      48,59 €
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    Praxisleitfaden Kommunales Beteiligungsmanagement

    Tegtmeier, André 2021

    Price from 39,99 €
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    39,99 € (gross)
    ISBN 978-3-658-34243-2
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    48,59 € (gross)
    ISBN 978-3-658-34242-5
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  • Investitionen in Pflegeimmobilien
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    Investitionen in Pflegeimmobilien

    Besonderheiten bei betreutem Wohnen

    Reihe: essentials

    Przewieslik, Peter S., Engelhardt, Clemens 2021

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-35226-4
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    14,57 € (gross)
    ISBN 978-3-658-35225-7
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  • IoT-Software-Plattformen
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      66,99 €
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      82,61 €
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      82,61 €
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    IoT-Software-Plattformen

    Methode zur Bewertung und Auswahl der am besten geeigneten Plattform

    Lempert, Sebastian 2021

    Price from 66,99 €
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    66,99 € (gross)
    ISBN 978-3-658-35127-4
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    82,61 € (gross)
    ISBN 978-3-658-35126-7
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  • Qualitätsmanagement für Non-Profit-Organisationen
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      63,17 €
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      63,17 €
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    Qualitätsmanagement für Non-Profit-Organisationen

    Grundlagen – Planung – Umsetzung – Kontrolle

    Bruhn, Manfred 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-31719-5
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    63,17 € (gross)
    ISBN 978-3-658-31718-8
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    Hardcover
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  • Situative Content-Marketing-Strategie
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      38,86 €
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      38,86 €
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    Situative Content-Marketing-Strategie

    Erfolgsformel für B2B und B2C – Strategie, Umsetzung, Praxisbeispiele

    Mörk, Olaf 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-34328-6
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    38,86 € (gross)
    ISBN 978-3-658-34327-9
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  • Change-Management in IT-getriebenen Veränderungsprozessen
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      63,17 €
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    Change-Management in IT-getriebenen Veränderungsprozessen

    Methodik zur Bewertung von Veränderungsfähigkeit und -bereitschaft der Akteure

    Reihe: Integrierte Unternehmensführung

    Hartmann, Moritz 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-34639-3
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    63,17 € (gross)
    ISBN 978-3-658-34638-6
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  • Quick Guide Erfolgreiches Business-Continuity-Management
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      24,29 €
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    Quick Guide Erfolgreiches Business-Continuity-Management

    Wie Sie Geschäftsunterbrechungen überleben und gestärkt in die Zukunft gehen

    Reihe: Quick Guide

    Rühl, Uwe 2021

    Price from 19,99 €
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    19,99 € (gross)
    ISBN 978-3-662-63791-3
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    24,29 € (gross)
    ISBN 978-3-662-63790-6
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  • Motivationale Determinanten der Wertschöpfung durch Customer Engagement
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      49,99 €
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      63,17 €
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      63,17 €
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    Motivationale Determinanten der Wertschöpfung durch Customer Engagement

    Theoretische Konzeption und Analyse am Beispiel des Automobilhandels

    Reihe: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis

    Nauen, Anna 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-35391-9
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    63,17 € (gross)
    ISBN 978-3-658-35390-2
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  • Aktivierung im Sportsponsoring
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      63,17 €
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      49,99 €
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      63,17 €
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    Aktivierung im Sportsponsoring

    Gestaltung strategischer Partnerschaften aus Sponsorenperspektive

    Schwizer, Dominik 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-34215-9
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    63,17 € (gross)
    ISBN 978-3-658-34214-2
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version


 
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