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9783658077679

Allgemeine Betriebswirtschaftslehre

Dieses bewährte Lehrbuch gibt eine umfassende und sehr gut verständliche Einführung in alle unternehmerischen Funktionen aus managementorientierter Sicht.

Künstliche Intelligenz für Sales, Marketing und Service

So gelingt der Umstieg zum Algorithmic Business – inklusive klarem Vorgehensmodell ... More

Interessante Zeitschriften

Zeitschrift für Immobilienökonomie

The Journal publishes the results of real estate research that make a contribution to the advancement of the real estate sector, both in Germany and internationally. ... More

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung

ZfbF ist die älteste und renommierteste betriebswirtschaftliche Fachzeitschrift im deutschsprachigen Raum. ... More


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  • Kanzlei-Knigge
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    Kanzlei-Knigge

    Taktvoll, sicher und gewandt im Umgang mit Partnern und Mandanten

    Hanisch, Horst 2021

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    ISBN 978-3-658-35020-8
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  • Formelsammlung Wirtschaftsstatistik
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    Formelsammlung Wirtschaftsstatistik

    Wissen kompakt für Studierende und Praktiker

    Peren, Franz W. 2021

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    ISBN 978-3-662-63909-2
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  • Extended Reality Training
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      14,57 €
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      14,57 €
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    Extended Reality Training

    Ein Framework für die virtuelle Lernkultur in Organisationen

    Reihe: essentials

    Palmas, Fabrizio, Niermann, Peter F.-J. 2021

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-34504-4
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    14,57 € (gross)
    ISBN 978-3-658-34503-7
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  • Ertragsteuerliche Implikationen der Unternehmenssanierung
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      82,61 €
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    Ertragsteuerliche Implikationen der Unternehmenssanierung

    Eine Analyse von Finanzierungs- und Sanierungshandlungen bei personenbezogenen Kapitalgesellschaften

    Reihe: Forschungsreihe Rechnungslegung und Steuern

    von Cölln, Tobias D. 2021

    Price from 66,99 €
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    66,99 € (gross)
    ISBN 978-3-658-34936-3
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    82,61 € (gross)
    ISBN 978-3-658-34935-6
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  • Aktuelle Entwicklungen zum E-Government
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    Aktuelle Entwicklungen zum E-Government

    Neue Impulse und Orientierungen in der digitalen Transformation der öffentlichen Verwaltung

    Reihe: Edition Innovative Verwaltung

    Stember, J. (et al.) (Hrsg.) 2021

    Price from 42,99 €
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    42,99 € (gross)
    ISBN 978-3-658-33586-1
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    53,45 € (gross)
    ISBN 978-3-658-33585-4
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  • Die Corona-Pandemie und ihre Folgen
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      48,59 €
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      48,59 €
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    Die Corona-Pandemie und ihre Folgen

    Ökonomische, gesellschaftliche und psychologische Auswirkungen

    Jäggi, Christian J. 2021

    Price from 39,99 €
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    39,99 € (gross)
    ISBN 978-3-658-33977-7
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    48,59 € (gross)
    ISBN 978-3-658-33976-0
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  • Inner Leadership - selbstbewusst und authentisch führen
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      39,99 €
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      48,59 €
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    Inner Leadership - selbstbewusst und authentisch führen

    Köster, Kathrin 2021

    Price from 39,99 €
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    39,99 € (gross)
    ISBN 978-3-662-63225-3
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    48,59 € (gross)
    ISBN 978-3-662-63224-6
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  • Agiler führen
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      26,99 €
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      26,99 €
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    Agiler führen

    Einfache Maßnahmen für bessere Teamarbeit, mehr Leistung und höhere Kreativität

    Hofert, Svenja 2021

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-658-33910-4
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  • Betriebswirtschaftslehre in Wissenschaft und Geschichte
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      26,99 €
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      34,01 €
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      34,01 €
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    Betriebswirtschaftslehre in Wissenschaft und Geschichte

    Eine Skizze

    Brockhoff, Klaus 2021

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-658-34900-4
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    34,01 € (gross)
    ISBN 978-3-658-34899-1
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  • Ein Weltrat für den Umweltschutz
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    Ein Weltrat für den Umweltschutz

    Unser Planet ist noch zu retten!

    Reihe: essentials

    Rohland, Christoph 2021

    Price from 4,48 €
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    ISBN 978-3-658-34904-2
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    14,57 € (gross)
    ISBN 978-3-658-34903-5
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  • Haftungsvermeidung in der Unternehmenskrise
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      43,73 €
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      43,73 €
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    Haftungsvermeidung in der Unternehmenskrise

    Praxiswissen und Taktik für Geschäftsführer und Vorstände

    Poertzgen, Christoph 2021

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-34180-0
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    43,73 € (gross)
    ISBN 978-3-658-34179-4
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  • Die Ära der Datafizierung
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      46,99 €
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      58,31 €
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      58,31 €
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    Die Ära der Datafizierung

    Medieninnovation als Wandel der Medientypologien

    Krüger, Kira 2021

    Price from 46,99 €
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    46,99 € (gross)
    ISBN 978-3-658-34019-3
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    58,31 € (gross)
    ISBN 978-3-658-34018-6
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  • Energiewende in Deutschland
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      14,57 €
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    Energiewende in Deutschland

    Plurale ökonomische Perspektiven

    Reihe: essentials

    Göllinger, Thomas 2021

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-34347-7
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    14,57 € (gross)
    ISBN 978-3-658-34346-0
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  • Kundenrückgewinnungsmanagement
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      58,31 €
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      58,31 €
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    Kundenrückgewinnungsmanagement

    Die Integration von Customer Engagement zum erweiterten Verständnis der Wertschöpfung von Rückgewinnungsmaßnahmen

    Reihe: Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim

    Ruhnau, Robin-Christopher 2021

    Price from 58,31 €
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    58,31 € (gross)
    ISBN 978-3-658-34042-1
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  • Was Marken leisten könnten
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    Was Marken leisten könnten

    Eine Kritik des Markenmachens – Anregungen aus der Praxis

    Häusler, Jürgen 2021

    Price from 42,99 €
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    42,99 € (gross)
    ISBN 978-3-658-32492-6
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    53,45 € (gross)
    ISBN 978-3-658-32491-9
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  • Abschlusspolitische Ergebnisspaltungen mit aufgegebenen Geschäftsbereichen nach IFRS 5
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      41,59 €
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      41,59 €
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    Abschlusspolitische Ergebnisspaltungen mit aufgegebenen Geschäftsbereichen nach IFRS 5

    Existenz und Prävention

    Reihe: Auditing and Accounting Studies

    Czupalla, Kai 2021

    Price from 41,59 €
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    ISBN 978-3-658-34436-8
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    41,59 € (gross)
    ISBN 978-3-658-34435-1
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  • Consumer Social Responsibility am Point of Purchase
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      63,17 €
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      63,17 €
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    Consumer Social Responsibility am Point of Purchase

    Aktivierung des sozial-ökologischen Gewissens von Konsumenten

    Reihe: Forum Marketing

    Kilian, Sven 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-34235-7
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    63,17 € (gross)
    ISBN 978-3-658-34234-0
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  • Stiftung und Konflikt
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      49,99 €
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      63,17 €
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      49,99 €
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      63,17 €
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    Stiftung und Konflikt

    Ausgestaltung, Familienbezogenheit und Konfliktpotenzial in Deutschland

    Reihe: Familienunternehmen und KMU

    Kaufmann, Guido 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-34688-1
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    63,17 € (gross)
    ISBN 978-3-658-34687-4
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  • Kompakte Einführung in das Projektmanagement
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      22,99 €
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      29,15 €
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      29,15 €
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    Kompakte Einführung in das Projektmanagement

    Mit vielen praxisnahen Beispielen und modernen didaktischen Instrumenten

    Peters, Theo, Schelter, Nicole 2021

    Price from 22,99 €
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    22,99 € (gross)
    ISBN 978-3-658-31194-0
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    29,15 € (gross)
    ISBN 978-3-658-31193-3
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  • Erfolgreiches Verwaltungsmanagement
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      26,99 €
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      34,01 €
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      26,99 €
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      34,01 €
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    Erfolgreiches Verwaltungsmanagement

    Grundlagen für Führungskräfte in der öffentlichen Verwaltung

    Germer, Kristof Tobias 2021

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-662-63485-1
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    34,01 € (gross)
    ISBN 978-3-662-63484-4
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