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Bücher in Medien

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  • Medien- und Internetmanagement
    • eBook
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      46,99 €
      (gross)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)
      All
    • eBook
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      46,99 €
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      Hardcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)

    Medien- und Internetmanagement

    Wirtz, Bernd W. 2019

    Price from 46,99 €
    Available Formats:
    Information
    46,99 € (gross)
    ISBN 978-3-658-25224-3
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    Information
    58,31 € (gross)
    ISBN 978-3-658-25223-6
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
  • Alles, was Sie über Media wissen wollen
    • eBook
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      22,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      29,15 €
      (gross)
      All
    • eBook
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      22,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      29,15 €
      (gross)

    Alles, was Sie über Media wissen wollen

    ...und bisher nie zu fragen wagten

    Süßlin, Matthias, Bache, Heinz-Michael, Sen-Gupta, Kim 2018

    Price from 22,99 €
    Available Formats:
    Information
    22,99 € (gross)
    ISBN 978-3-658-14375-6
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    Information
    29,15 € (gross)
    ISBN 978-3-658-14374-9
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Grundlagen der Medienwirtschaft
    • eBook
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      19,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      24,29 €
      (gross)
      All
    • eBook
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      19,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      24,29 €
      (gross)

    Grundlagen der Medienwirtschaft

    Algorithmen und Medienmanagement

    Zydorek, Christoph 2018

    Price from 19,99 €
    Available Formats:
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    19,99 € (gross)
    ISBN 978-3-658-15252-9
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    Information
    24,29 € (gross)
    ISBN 978-3-658-15251-2
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Das TV-Format als Media Brand
    • eBook
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      49,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      63,17 €
      (gross)
      All
    • eBook
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      49,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      63,17 €
      (gross)

    Das TV-Format als Media Brand

    Entwurf eines Modells zur Medienmarkenbildung in der Fernsehwirtschaft

    Reihe: Medienmanagement und E-Business

    Gärisch, Andre 2018

    Price from 49,99 €
    Available Formats:
    Information
    49,99 € (gross)
    ISBN 978-3-658-19692-9
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    Information
    63,17 € (gross)
    ISBN 978-3-658-19691-2
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Social Media
    • eBook
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      26,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      34,01 €
      (gross)
      All
    • eBook
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      26,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      34,01 €
      (gross)

    Social Media

    Potenziale, Trends, Chancen und Risiken

    Gabriel, Roland, Röhrs, Heinz-Peter 2017

    Price from 26,99 €
    Available Formats:
    Information
    26,99 € (gross)
    ISBN 978-3-662-53991-0
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    Information
    34,01 € (gross)
    ISBN 978-3-662-53990-3
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Einführung in die Medienwirtschaftslehre
    • eBook
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      19,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      27,21 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      19,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      27,21 €
      (gross)

    Einführung in die Medienwirtschaftslehre

    Zydorek, Christoph 2017

    Price from 19,99 €
    Available Formats:
    Information
    19,99 € (gross)
    ISBN 978-3-658-14217-9
    Immediate eBook download after purchase
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    27,21 € (gross)
    ISBN 978-3-658-14216-2
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Pro und Contra Pitch-Teilnahme
    • eBook
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      4,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      14,57 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      4,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      14,57 €
      (gross)

    Pro und Contra Pitch-Teilnahme

    Ein Handlungsrahmen für die richtige Entscheidung

    Reihe: essentials

    Striegel, Lena, Luppold, Stefan 2017

    Price from 4,99 €
    Available Formats:
    Information
    4,99 € (gross)
    ISBN 978-3-658-15288-8
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    Information
    14,57 € (gross)
    ISBN 978-3-658-15287-1
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Strategisches Management von Medienunternehmen
    • eBook
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      22,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      34,01 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      22,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      34,01 €
      (gross)

    Strategisches Management von Medienunternehmen

    Einführung in die Medienwirtschaft mit Case-Studies

    Friedrichsen, Mike, Grüblbauer, Johanna, Haric, Peter 2015

    Price from 22,99 €
    Available Formats:
    Information
    22,99 € (gross)
    ISBN 978-3-658-09501-7
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    Information
    34,01 € (gross)
    ISBN 978-3-658-09500-0
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Zeitungswebsites
    • eBook
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      46,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      63,17 €
      (gross)
      All
    • eBook
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      46,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      63,17 €
      (gross)

    Zeitungswebsites

    Der Einfluss von Usability und Design auf den Werbeerfolg

    Löffel, Marc 2015

    Price from 46,99 €
    Available Formats:
    Information
    46,99 € (gross)
    ISBN 978-3-658-10369-9
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    Information
    63,17 € (gross)
    ISBN 978-3-658-10368-2
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Herausforderung Intranet
    • eBook
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      19,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      34,01 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      19,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      34,01 €
      (gross)

    Herausforderung Intranet

    Zwischen Informationsvermittlung, Diskussionskultur und Wissensmanagement

    Meier, Stefanie, Lütolf, Daniel, Schillerwein, Stephan 2015

    Price from 19,99 €
    Available Formats:
    Information
    19,99 € (gross)
    ISBN 978-3-658-05440-3
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    34,01 € (gross)
    ISBN 978-3-658-05439-7
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Einführung in die neue Ökonomie der Medienmärkte
    • eBook
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      22,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      32,06 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      22,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      32,06 €
      (gross)

    Einführung in die neue Ökonomie der Medienmärkte

    Eine wettbewerbsökonomische Betrachtung aus Sicht der Theorie der zweiseitigen Märkte

    Dewenter, Ralf, Rösch, Jürgen 2015

    Price from 22,99 €
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    Information
    22,99 € (gross)
    ISBN 978-3-658-04736-8
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    eBook
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    Information
    32,06 € (gross)
    ISBN 978-3-658-04735-1
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Grundfragen der Medienwirtschaft
    • eBook
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      19,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      29,15 €
      (gross)
      All
    • eBook
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      19,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      29,15 €
      (gross)

    Grundfragen der Medienwirtschaft

    Eine betriebswirtschaftliche Einführung

    Reihe: Springer-Lehrbuch

    Schumann, Matthias, Hess, Thomas, Hagenhoff, Svenja 2014

    Price from 19,99 €
    Available Formats:
    Information
    19,99 € (gross)
    ISBN 978-3-642-37864-5
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    Information
    29,15 € (gross)
    ISBN 978-3-642-37863-8
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Context Business
    • eBook
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      29,99 €
      (gross)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      48,59 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      29,99 €
      (gross)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      48,59 €
      (gross)

    Context Business

    Neue Umsatzpotenziale durch Kontextualisierung

    Mayer, Ansgar 2014

    Price from 29,99 €
    Available Formats:
    Information
    29,99 € (gross)
    ISBN 978-3-658-05448-9
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    48,59 € (gross)
    ISBN 978-3-658-05447-2
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
  • E-Publishing-Management
    • eBook
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      26,99 €
      (gross)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      36,92 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      26,99 €
      (gross)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      36,92 €
      (gross)

    E-Publishing-Management

    Büsching, Thilo, Goderbauer-Marchner, Gabriele 2014

    Price from 26,99 €
    Available Formats:
    Information
    26,99 € (gross)
    ISBN 978-3-658-04110-6
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    Information
    36,92 € (gross)
    ISBN 978-3-658-04109-0
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
  • Übungsbuch Medien- und Internetmanagement
    • Softcover
      Usually dispatched within 3 to 5 business days.

      33,97 €
      (gross)
    • Softcover
      Usually dispatched within 3 to 5 business days.

      33,97 €
      (gross)

    Übungsbuch Medien- und Internetmanagement

    Fallstudien - Aufgaben - Lösungen

    Wirtz, Bernd W. 2013

    Price from 33,97 €
    Available Formats:
    Information
    33,97 € (gross)
    ISBN 978-3-8349-4149-7
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Management von Medienunternehmen
    • eBook
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      40,00 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      48,59 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      40,00 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      48,59 €
      (gross)

    Management von Medienunternehmen

    Digitale Innovationen - crossmediale Strategien

    Schneider, Martin (Hrsg.) 2013

    Price from 40,00 €
    Available Formats:
    Information
    40,00 € (gross)
    ISBN 978-3-8349-4256-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    48,59 € (gross)
    ISBN 978-3-8349-4255-5
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Digitaler Darwinismus
    • eBook
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      34,99 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      34,99 €
      (gross)

    Digitaler Darwinismus

    Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book

    Kreutzer, Ralf T., Land, Karl-Heinz 2013, or go to the Latest Edition

    Price from 34,99 €
    Available Formats:
    Information
    34,99 € (gross)
    ISBN 978-3-658-01260-1
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
  • Einführung in die Medienwirtschaftslehre
    • eBook
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      22,99 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      22,99 €
      (gross)

    Einführung in die Medienwirtschaftslehre

    Zydorek, Christoph 2013, or go to the Latest Edition

    Price from 22,99 €
    Available Formats:
    Information
    22,99 € (gross)
    ISBN 978-3-658-00016-5
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
  • Digitales Empfehlungsmarketing
    • eBook
      Immediate eBook download after purchase

      22,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      22,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)

    Digitales Empfehlungsmarketing

    Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)

    Lis, Bettina, Korchmar, Simon 2013

    Price from 22,99 €
    Available Formats:
    Information
    22,99 € (gross)
    ISBN 978-3-658-01008-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    58,31 € (gross)
    ISBN 978-3-658-01007-2
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Digitale Medien im Unternehmen
    • eBook
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      49,99 €
      (gross)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      63,17 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      49,99 €
      (gross)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      63,17 €
      (gross)

    Digitale Medien im Unternehmen

    Perspektiven des betrieblichen Einsatzes von neuen Medien

    Lembke, Gerald, Soyez, Nadine (Hrsg.) 2012

    Price from 49,99 €
    Available Formats:
    Information
    49,99 € (gross)
    ISBN 978-3-642-29906-3
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    63,17 € (gross)
    ISBN 978-3-642-29905-6
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version


 
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