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Neue Bücher in Marketing & Sales

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  • Growth Hacking – konsequent umsetzen
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      38,86 €
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      38,86 €
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    Growth Hacking – konsequent umsetzen

    Prozesse, Instrumente und Mindset für ein schnelles und nachhaltiges Wachstum – mit Roadmap und Checklisten

    Gassner, Lukas 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-33257-0
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    38,86 € (gross)
    ISBN 978-3-658-33256-3
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  • Selbstmarketing für Wissenschaftler*innen
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      22,99 €
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      29,15 €
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      29,15 €
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    Selbstmarketing für Wissenschaftler*innen

    Methoden, Modelle und Instrumente

    Adlmaier-Herbst, Dieter Georg, Mayer, Annette 2021

    Price from 22,99 €
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    22,99 € (gross)
    ISBN 978-3-658-33839-8
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    Information
    29,15 € (gross)
    ISBN 978-3-658-33838-1
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Agiles Marketing Performance Management
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      26,99 €
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      34,01 €
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      26,99 €
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      34,01 €
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    Agiles Marketing Performance Management

    10 Erfolgsfaktoren für eine dynamische Optimierung des Marketing-ROI in der Praxis

    Stürze, S., Hoyer, M., Righetti, C., Rasztar, M. 2021

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-658-34815-1
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    34,01 € (gross)
    ISBN 978-3-658-34814-4
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  • Marketingkommunikation mit Out-of-Home-Medien
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      4,48 €
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      14,57 €
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    • eBook
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      14,57 €
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    Marketingkommunikation mit Out-of-Home-Medien

    Planung, Einsatz und Wirkung von Außen- und Verkehrsmittelwerbung

    Reihe: essentials

    Kleinjohann, Michael 2021

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-35503-6
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    Information
    14,57 € (gross)
    ISBN 978-3-658-35502-9
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  • Bewerberkommunikation für Hochschulabsolventen der Generation Y
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      29,99 €
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      36,93 €
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    • eBook
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      36,93 €
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    Bewerberkommunikation für Hochschulabsolventen der Generation Y

    Erfolgreiches Recruiting im War for Talents: Status quo, Erwartungen und Perspektiven

    Kochhan, Christoph, Kitze, Cosima, Bolduan, Gudrun 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-35099-4
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    Information
    36,93 € (gross)
    ISBN 978-3-658-35098-7
    Usually ready to be dispatched within 3 to 5 business days, if in stock
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  • Media Center in der Unternehmenskommunikation
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      29,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      38,86 €
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    • eBook
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      29,99 €
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      Softcover
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      38,86 €
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    Media Center in der Unternehmenskommunikation

    Wie Sie eine professionelle digitale Content-Plattform aufbauen, etablieren und nachhaltig betreiben

    Kohne, Andreas, Friedrich, Marc J., Siepe, Christine 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-34489-4
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    38,86 € (gross)
    ISBN 978-3-658-34488-7
    Usually ready to be dispatched within 3 to 5 business days, if in stock
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  • Digitale Kulturkommunikation
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      34,99 €
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      43,73 €
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    • eBook
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      34,99 €
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      43,73 €
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    Digitale Kulturkommunikation

    Grundlagen, Strategien und praktische Umsetzung

    Holst, Christian 2021

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-34485-6
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    Information
    43,73 € (gross)
    ISBN 978-3-658-34484-9
    Usually ready to be dispatched within 3 to 5 business days, if in stock
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  • Die Wirkung von Beziehungen im Influencer Branding
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      46,99 €
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      58,31 €
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    • eBook
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      58,31 €
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    Die Wirkung von Beziehungen im Influencer Branding

    Eine Experimentelle Analyse des Brand-Fits und des Influencer-Attachments

    Reihe: Innovatives Markenmanagement

    Lienemann, Andre Jann 2021

    Price from 46,99 €
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    46,99 € (gross)
    ISBN 978-3-658-35467-1
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    Information
    58,31 € (gross)
    ISBN 978-3-658-35466-4
    Usually ready to be dispatched within 3 to 5 business days, if in stock
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  • Smarte Events
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      4,48 €
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      14,57 €
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    • eBook
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      4,48 €
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      14,57 €
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    Smarte Events

    Das Eventmarketing der Zukunft: Onsite und online wirkungsvoll kombinieren

    Reihe: essentials

    Knieriem, Carsten, Luppold, Stefan 2021

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-35217-2
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    Information
    14,57 € (gross)
    ISBN 978-3-658-35216-5
    Usually ready to be dispatched within 3 to 5 business days, if in stock
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  • Situative Content-Marketing-Strategie
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      29,99 €
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      38,86 €
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    • eBook
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      29,99 €
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      38,86 €
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    Situative Content-Marketing-Strategie

    Erfolgsformel für B2B und B2C – Strategie, Umsetzung, Praxisbeispiele

    Mörk, Olaf 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-34328-6
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    38,86 € (gross)
    ISBN 978-3-658-34327-9
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version


 
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