Logo - springer
Slogan - springer

Springer Gabler - Marketing & Sales | Marketing & Sales Bücher Springer Gabler


Sort listing by:

Bücher in Marketing/Sales & Kommunikation

Show all 187 results
  • Selbstmarketing für Wissenschaftler*innen
    • eBook
      Immediate eBook download after purchase

      22,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      29,15 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      22,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      29,15 €
      (gross)

    Selbstmarketing für Wissenschaftler*innen

    Methoden, Modelle und Instrumente

    Adlmaier-Herbst, Dieter Georg, Mayer, Annette 2021

    Price from 22,99 €
    Available Formats:
    Information
    22,99 € (gross)
    ISBN 978-3-658-33839-8
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    29,15 € (gross)
    ISBN 978-3-658-33838-1
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Agiles Marketing Performance Management
    • eBook
      Immediate eBook download after purchase

      26,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      34,01 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      26,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      34,01 €
      (gross)

    Agiles Marketing Performance Management

    10 Erfolgsfaktoren für eine dynamische Optimierung des Marketing-ROI in der Praxis

    Stürze, S., Hoyer, M., Righetti, C., Rasztar, M. 2021

    Price from 26,99 €
    Available Formats:
    Information
    26,99 € (gross)
    ISBN 978-3-658-34815-1
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    34,01 € (gross)
    ISBN 978-3-658-34814-4
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Marketingkommunikation mit Out-of-Home-Medien
    • eBook
      Immediate eBook download after purchase

      4,48 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      14,57 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      4,48 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      14,57 €
      (gross)

    Marketingkommunikation mit Out-of-Home-Medien

    Planung, Einsatz und Wirkung von Außen- und Verkehrsmittelwerbung

    Reihe: essentials

    Kleinjohann, Michael 2021

    Price from 4,48 €
    Available Formats:
    Information
    4,48 € (gross)
    ISBN 978-3-658-35503-6
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    14,57 € (gross)
    ISBN 978-3-658-35502-9
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Bewerberkommunikation für Hochschulabsolventen der Generation Y
    • eBook
      Immediate eBook download after purchase

      29,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      38,00 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      29,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      38,00 €
      (gross)

    Bewerberkommunikation für Hochschulabsolventen der Generation Y

    Erfolgreiches Recruiting im War for Talents: Status quo, Erwartungen und Perspektiven

    Kochhan, Christoph, Kitze, Cosima, Bolduan, Gudrun 2021

    Price from 29,99 €
    Available Formats:
    Information
    29,99 € (gross)
    ISBN 978-3-658-35099-4
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    38,00 € (gross)
    ISBN 978-3-658-35098-7
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Media Center in der Unternehmenskommunikation
    • eBook
      Immediate eBook download after purchase

      29,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      39,99 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      29,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      39,99 €
      (gross)

    Media Center in der Unternehmenskommunikation

    Wie Sie eine professionelle digitale Content-Plattform aufbauen, etablieren und nachhaltig betreiben

    Kohne, Andreas, Friedrich, Marc J., Siepe, Christine 2021

    Price from 29,99 €
    Available Formats:
    Information
    29,99 € (gross)
    ISBN 978-3-658-34489-4
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    39,99 € (gross)
    ISBN 978-3-658-34488-7
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Digitale Kulturkommunikation
    • eBook
      Immediate eBook download after purchase

      34,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      43,73 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      34,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      43,73 €
      (gross)

    Digitale Kulturkommunikation

    Grundlagen, Strategien und praktische Umsetzung

    Holst, Christian 2021

    Price from 34,99 €
    Available Formats:
    Information
    34,99 € (gross)
    ISBN 978-3-658-34485-6
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    43,73 € (gross)
    ISBN 978-3-658-34484-9
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Quick Guide UX Management
    • eBook
      Immediate eBook download after purchase

      22,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      29,99 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      22,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      29,99 €
      (gross)

    Quick Guide UX Management

    So verankern Sie Usability und User Experience im Unternehmen

    Reihe: Quick Guide

    Weichert, Steffen, Quint, Gesine, Bartel, Torsten 2021

    Price from 22,99 €
    Available Formats:
    Information
    22,99 € (gross)
    ISBN 978-3-658-34726-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    29,99 € (gross)
    ISBN 978-3-658-34725-3
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Die Wirkung von Beziehungen im Influencer Branding
    • eBook
      Immediate eBook download after purchase

      46,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      59,99 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      46,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      59,99 €
      (gross)

    Die Wirkung von Beziehungen im Influencer Branding

    Eine Experimentelle Analyse des Brand-Fits und des Influencer-Attachments

    Reihe: Innovatives Markenmanagement

    Lienemann, Andre Jann 2021

    Price from 46,99 €
    Available Formats:
    Information
    46,99 € (gross)
    ISBN 978-3-658-35467-1
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    59,99 € (gross)
    ISBN 978-3-658-35466-4
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Smarte Events
    • eBook
      Immediate eBook download after purchase

      4,48 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      14,99 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      4,48 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      14,99 €
      (gross)

    Smarte Events

    Das Eventmarketing der Zukunft: Onsite und online wirkungsvoll kombinieren

    Reihe: essentials

    Knieriem, Carsten, Luppold, Stefan 2021

    Price from 4,48 €
    Available Formats:
    Information
    4,48 € (gross)
    ISBN 978-3-658-35217-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    14,99 € (gross)
    ISBN 978-3-658-35216-5
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Situative Content-Marketing-Strategie
    • eBook
      Immediate eBook download after purchase

      29,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      39,99 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      29,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      39,99 €
      (gross)

    Situative Content-Marketing-Strategie

    Erfolgsformel für B2B und B2C – Strategie, Umsetzung, Praxisbeispiele

    Mörk, Olaf 2021

    Price from 29,99 €
    Available Formats:
    Information
    29,99 € (gross)
    ISBN 978-3-658-34328-6
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    39,99 € (gross)
    ISBN 978-3-658-34327-9
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Aktivierung im Sportsponsoring
    • eBook
      Immediate eBook download after purchase

      49,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      63,17 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      49,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      63,17 €
      (gross)

    Aktivierung im Sportsponsoring

    Gestaltung strategischer Partnerschaften aus Sponsorenperspektive

    Schwizer, Dominik 2021

    Price from 49,99 €
    Available Formats:
    Information
    49,99 € (gross)
    ISBN 978-3-658-34215-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    63,17 € (gross)
    ISBN 978-3-658-34214-2
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Multivariate Analysemethoden
    • eBook
      Immediate eBook download after purchase

      34,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      43,24 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      34,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      43,24 €
      (gross)

    Multivariate Analysemethoden

    Eine anwendungsorientierte Einführung

    Backhaus, K., Erichson, B., Gensler, S., Weiber, R., Weiber, Th. 2021

    Price from 34,99 €
    Available Formats:
    Information
    34,99 € (gross)
    ISBN 978-3-658-32425-4
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    43,24 € (gross)
    ISBN 978-3-658-32424-7
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Vertrieb trifft Hirnforschung
    • eBook
      Immediate eBook download after purchase

      29,99 €
      (gross)

      Hardcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      38,86 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      29,99 €
      (gross)

      Hardcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      38,86 €
      (gross)

    Vertrieb trifft Hirnforschung

    Mit intelligenter Gesprächsstrategie Kunden einfach kaufen lassen

    Reihe: Edition Sales Excellence

    Weber, Paul, Böttger, Heiner 2021

    Price from 29,99 €
    Available Formats:
    Information
    29,99 € (gross)
    ISBN 978-3-658-34241-8
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    38,86 € (gross)
    ISBN 978-3-658-34240-1
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Hardcover
    Hardcover version
  • Effiziente Krisenkommunikation – transparent und authentisch
    • eBook
      Immediate eBook download after purchase

      34,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      43,73 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      34,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      43,73 €
      (gross)

    Effiziente Krisenkommunikation – transparent und authentisch

    Wie Kommunikation in extremen Situationen heute aussehen muss, um Organisationen zukunftsfähig zu machen

    Bachmann, Susanne, Ternès von Hattburg, Anabel 2021

    Price from 34,99 €
    Available Formats:
    Information
    34,99 € (gross)
    ISBN 978-3-658-34883-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    43,73 € (gross)
    ISBN 978-3-658-34882-3
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Online-Marketing
    • eBook
      Immediate eBook download after purchase

      22,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      28,83 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      22,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      28,83 €
      (gross)

    Online-Marketing

    Reihe: Studienwissen kompakt

    Kreutzer, Ralf T. 2021

    Price from 22,99 €
    Available Formats:
    Information
    22,99 € (gross)
    ISBN 978-3-658-33937-1
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    28,83 € (gross)
    ISBN 978-3-658-33936-4
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Zeitarbeit erfolgreich verkaufen
    • eBook
      Immediate eBook download after purchase

      22,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      29,15 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      22,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      29,15 €
      (gross)

    Zeitarbeit erfolgreich verkaufen

    Praxistipps für Arbeitgeberakquise, Recruiting und Bewerbermanagement

    Truchseß, Nicole, Brandl, Markus 2021

    Price from 22,99 €
    Available Formats:
    Information
    22,99 € (gross)
    ISBN 978-3-658-33640-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    29,15 € (gross)
    ISBN 978-3-658-33639-4
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Social Media für Führungskräfte
    • eBook
      Immediate eBook download after purchase

      39,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      48,59 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      39,99 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      48,59 €
      (gross)

    Social Media für Führungskräfte

    Behalten Sie das Steuer in der Hand

    Babka, Stefanie 2021

    Price from 39,99 €
    Available Formats:
    Information
    39,99 € (gross)
    ISBN 978-3-658-34247-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    48,59 € (gross)
    ISBN 978-3-658-34246-3
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Marketing und Sales Automation
    • eBook
      Immediate eBook download after purchase

      39,99 €
      (gross)

      Softcover
      Online orders shipping within 2-3 days.

      48,59 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      39,99 €
      (gross)

      Softcover
      Online orders shipping within 2-3 days.

      48,59 €
      (gross)

    Marketing und Sales Automation

    Grundlagen – Umsetzung – Anwendungen

    Hannig, Uwe (Hrsg.) 2021

    Price from 39,99 €
    Available Formats:
    Information
    39,99 € (gross)
    ISBN 978-3-658-21688-7
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    48,59 € (gross)
    ISBN 978-3-658-21687-0
    Online orders shipping within 2-3 days.
    Softcover
    Softcover (also known as softback) version
  • Sicher auftreten im Technischen Vertrieb
    • eBook
      Immediate eBook download after purchase

      39,99 €
      (gross)

      Hardcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      48,59 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      39,99 €
      (gross)

      Hardcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      48,59 €
      (gross)

    Sicher auftreten im Technischen Vertrieb

    So überzeugen Sie Ihre Kunden

    Reihe: Edition Sales Excellence

    Preußners, Dirk 2021

    Price from 39,99 €
    Available Formats:
    Information
    39,99 € (gross)
    ISBN 978-3-658-33092-7
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    48,59 € (gross)
    ISBN 978-3-658-33091-0
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Hardcover
    Hardcover version
  • Handbuch Mitarbeiterkommunikation
    • eBook
      Immediate eBook download after purchase

      139,99 €
      (gross)

      print (book) (Buch)
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      145,79 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      139,99 €
      (gross)

      print (book) (Buch)
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      145,79 €
      (gross)

    Handbuch Mitarbeiterkommunikation

    Interne Kommunikation in Unternehmen

    Einwiller, Sabine, Sackmann, Sonja, Zerfaß, Ansgar (Hrsg.) 2021

    Price from 139,99 €
    Selected Formats
    Information
    139,99 € (gross)
    ISBN 978-3-658-23152-1
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    145,79 € (gross)
    ISBN 978-3-658-23151-4
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    print (book) (Buch)
    Hardcover version


 
top

Publikationen in Marketing & Sales