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9783658296377

Einführung in Strategie, Instrumente und Umsetzung

C. Homburg vermittelt Studierenden und Praktikern in anschaulicher und kompakter Weise die Grundlagen des Marketingmanagements. ... More

9783658253592

Ein Buch zur Einführung in alle Facetten des Online-Marketings

Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. ... More

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Bücher in Marketing/Sales & Kommunikation

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  • Quick Guide Consent-Management

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    Quick Guide Consent-Management

    Einwilligungen marketingoptimiert und DSGVO-konform einholen, verwalten und dokumentieren

    Reihe: Quick Guide

    Gradow, Lisa, Greiner, Ramona 2021

    Price from 19,99 €
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    ISBN 978-3-658-33021-7
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    Softcover
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    ISBN 978-3-658-33020-0
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  • Personas entwickeln für Marketing, Vertrieb und Kommunikation

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    Personas entwickeln für Marketing, Vertrieb und Kommunikation

    Grundlagen, Konzept und praktische Umsetzung

    Reihe: essentials

    Kirchem, Sabine, Waack, Juliane 2021

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    ISBN 978-3-658-33088-0
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    ISBN 978-3-658-33087-3
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  • Storytelling mit Daten

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    Storytelling mit Daten

    Erkenntnisse gewinnen, Strategie entwickeln und Unternehmenskommunikation auf ein neues Level heben

    Eckert, Hans-Wilhelm 2021

    Price from 29,99 €
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    ISBN 978-3-658-33049-1
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    ISBN 978-3-658-33048-4
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  • Praxiswissen Online-Marketing

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    Praxiswissen Online-Marketing

    Affiliate-, Influencer-, Content-, Social-Media-, Amazon-, Voice-, B2B-, Sprachassistenten- und E-Mail-Marketing, Google Ads, SEO

    Lammenett, Erwin 2021

    Price from 29,99 €
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    ISBN 978-3-658-32340-0
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    Softcover
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    38,86 € (gross)
    ISBN 978-3-658-32339-4
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  • Marketing & Innovation 2021

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    Marketing & Innovation 2021

    Digitalität – die Vernetzung von digital und analog

    Reihe: FOM-Edition

    Naskrent, Julia, Stumpf, Marcus, Westphal, Jörg (Hrsg.) 2021

    Price from 29,99 €
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    ISBN 978-3-658-29367-3
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    ISBN 978-3-658-29366-6
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  • Digitales Dialogmarketing

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      		125,38 €
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    Digitales Dialogmarketing

    Grundlagen, Strategien, Instrumente

    Holland, Heinrich (Hrsg.) 2021

    Price from 99,99 €
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    ISBN 978-3-658-28959-1
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    ISBN 978-3-658-28958-4
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  • Der SEO Planer

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    Der SEO Planer

    Suchmaschinenoptimierung in Unternehmen richtig organisieren und umsetzen (mit Checklisten)

    Reihe: essentials

    Raaf, Udo 2021

    Price from 4,48 €
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    ISBN 978-3-658-33192-4
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    Softcover
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    ISBN 978-3-658-33191-7
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  • Konsumentennutzen & Heterogenität

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    Konsumentennutzen & Heterogenität

    Empirische Untersuchungen auf der Ebene von Marke und Produkt

    Reihe: Beiträge zur empirischen Marketing- und Vertriebsforschung

    Unger, Sina K. 2021

    Price from 49,99 €
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    ISBN 978-3-658-33161-0
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    ISBN 978-3-658-33160-3
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  • Event-Protokoll

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    Event-Protokoll

    Regeln, Abläufe und Prozesse bei Veranstaltungen zur erfolgreichen Stakeholder-Kommunikation

    Reihe: essentials

    Lohrisch, Knut, Luppold, Stefan 2021

    Price from 4,48 €
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    ISBN 978-3-658-32878-8
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    Softcover
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    ISBN 978-3-658-32877-1
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  • Kulturmarketing

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      		36,51 €
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    Kulturmarketing

    Grundlagen – Konzepte – Instrumente

    Pöllmann, Lorenz 2021

    Price from 29,99 €
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    ISBN 978-3-658-32209-0
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    36,51 € (gross)
    ISBN 978-3-658-32208-3
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  • Markenerweiterungsstrategien professioneller Sportvereine im eSport

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    Markenerweiterungsstrategien professioneller Sportvereine im eSport

    Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage

    Reihe: Innovatives Markenmanagement

    Diegel, Marius 2021

    Price from 32,09 €
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    ISBN 978-3-658-33100-9
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    41,59 € (gross)
    ISBN 978-3-658-33099-6
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  • Marketingkommunikation mit Corporate Architecture

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      		43,73 €
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      		43,73 €
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    Marketingkommunikation mit Corporate Architecture

    Markenstärkung von Unternehmen durch wirkungsvolle Innen- und Außenarchitektur

    Kleinjohann, Michael 2021

    Price from 34,99 €
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    ISBN 978-3-658-32789-7
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    Softcover
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    43,73 € (gross)
    ISBN 978-3-658-32788-0
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  • Verbraucherwissenschaften

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      		58,31 €
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      		58,31 €
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    Verbraucherwissenschaften

    Rahmenbedingungen, Forschungsfelder und Institutionen

    Kenning, Peter, Oehler, Andreas, Reisch, Lucia A. (Hrsg.) 2021

    Price from 46,99 €
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    46,99 € (gross)
    ISBN 978-3-658-29935-4
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    Softcover
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    58,31 € (gross)
    ISBN 978-3-658-29934-7
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  • Kundenorientierung

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    Kundenorientierung

    Grundlagen, Modelle und Best Practices für eine erfolgreiche Transformation

    Staudacher, Jörg 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-20176-0
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    Softcover
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    38,86 € (gross)
    ISBN 978-3-658-20175-3
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  • High-Performance im Neukundengeschäft

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    High-Performance im Neukundengeschäft

    Systematische Akquise und sichere Potenzialeinschätzung mit dem Temperament-Sales-Modell

    Arzuman, Orhan 2021

    Price from 19,99 €
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    ISBN 978-3-658-32081-2
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    ISBN 978-3-658-32080-5
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  • Markt und Marketing der Contemporary Art

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      		63,17 €
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    Markt und Marketing der Contemporary Art

    Accrochages und Arrondiertes

    Dahlhoff, H. Dieter 2021

    Price from 49,99 €
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    ISBN 978-3-658-32198-7
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    Softcover
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    63,17 € (gross)
    ISBN 978-3-658-32197-0
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  • Vertriebskennzahlen

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    Vertriebskennzahlen

    Kennzahlen und Kennzahlensysteme für das Vertriebsmanagement

    Reihe: essentials

    Kühnapfel, Jörg 2021

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-32785-9
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    14,57 € (gross)
    ISBN 978-3-658-32784-2
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  • Influencer Marketing

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      		58,31 €
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      		58,31 €
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    Influencer Marketing

    Für Unternehmen und Influencer: Strategien, Erfolgsfaktoren, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen

    Jahnke, Marlis (Hrsg.) 2021

    Price from 46,99 €
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    46,99 € (gross)
    ISBN 978-3-658-31892-5
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    Hardcover
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    58,31 € (gross)
    ISBN 978-3-658-31891-8
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  • Modernes Reputationsmanagement

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      		48,59 €
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    Modernes Reputationsmanagement

    Der gute Ruf als Schlüssel zum Erfolg

    Bihler, Ulrich, Müller, Florian (Hrsg.) 2021

    Price from 39,99 €
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    39,99 € (gross)
    ISBN 978-3-658-32640-1
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  • Praxisorientiertes Online-Marketing

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    Praxisorientiertes Online-Marketing

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    Kreutzer, Ralf T. 2021

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