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Einführung in Strategie, Instrumente und Umsetzung

C. Homburg vermittelt Studierenden und Praktikern in anschaulicher und kompakter Weise die Grundlagen des Marketingmanagements. ... More

Ein Buch zur Einführung in alle Facetten des Online-Marketings

Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. ... More


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Bücher in Marketing/Sales & Kommunikation

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  • Quick Guide Consent-Management
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      24,29 €
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    Quick Guide Consent-Management

    Einwilligungen marketingoptimiert und DSGVO-konform einholen, verwalten und dokumentieren

    Reihe: Quick Guide

    Gradow, Lisa, Greiner, Ramona 2021

    Price from 19,99 €
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    19,99 € (gross)
    ISBN 978-3-658-33021-7
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    24,29 € (gross)
    ISBN 978-3-658-33020-0
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  • E-Mail-Marketing kompakt
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      14,99 €
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      14,99 €
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    E-Mail-Marketing kompakt

    E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden

    Kreutzer, Ralf T. 2021

    Price from 14,99 €
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    14,99 € (gross)
    ISBN 978-3-658-34217-3
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  • Erfolgreich in der Personalvermittlung
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      29,15 €
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      29,15 €
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    Erfolgreich in der Personalvermittlung

    Vom Personalbeschaffer zum kompetenten Berater in HR-Fragen

    Truchseß, Nicole, Brandl, Markus 2021

    Price from 22,99 €
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    22,99 € (gross)
    ISBN 978-3-658-33638-7
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    29,15 € (gross)
    ISBN 978-3-658-33637-0
    Usually ready to be dispatched within 3 to 5 business days, if in stock
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  • Marktforschung
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      29,99 €
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      38,44 €
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      29,99 €
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      38,44 €
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    Marktforschung

    Datenerhebung und Datenanalyse

    Kreis, Henning, Wildner, Raimund, Kuß, Alfred 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-32459-9
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    Information
    38,44 € (gross)
    ISBN 978-3-658-32458-2
    Usually ready to be dispatched within 3 to 5 business days, if in stock
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  • PsyConversion®
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      34,99 €
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      43,73 €
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    • eBook
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      34,99 €
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      43,73 €
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    PsyConversion®

    117 Behavior Patterns für eine noch bessere User Experience und höhere Conversion-Rate im E-Commerce

    Spreer, Philipp 2021

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-32255-7
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    43,73 € (gross)
    ISBN 978-3-658-32254-0
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  • Marke und Gedächtnis
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      34,99 €
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      43,73 €
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      34,99 €
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      43,73 €
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    Marke und Gedächtnis

    Effektives Branding mit Erkenntnissen aus der Neuroforschung

    Petermann, Peter 2021

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-33576-2
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    Information
    43,73 € (gross)
    ISBN 978-3-658-33575-5
    Usually ready to be dispatched within 3 to 5 business days, if in stock
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  • Praxisleitfaden Customer Centricity
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      26,99 €
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      34,01 €
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      26,99 €
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      34,01 €
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    Praxisleitfaden Customer Centricity

    Mit Kundendaten und Customer Experience die digitale Transformation erfolgreich meistern – mit Strategie-Framework und Umsetzungsplan

    Nenninger, Michael, Seidel, Melanie 2021

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-658-33495-6
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    34,01 € (gross)
    ISBN 978-3-658-33494-9
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    Hardcover
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  • Strategische Anreize für Vertriebsteams
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      58,31 €
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    • Softcover
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      58,31 €
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    Strategische Anreize für Vertriebsteams

    Eine empirische Untersuchung zu Leistungssteigerung und Mitarbeiterinteraktion mit Netzwerkanalyse

    Reihe: Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim

    Morguet, Theresa 2021

    Price from 58,31 €
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    58,31 € (gross)
    ISBN 978-3-658-33773-5
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Quick Guide Marktforschung im Mittelstand
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      19,99 €
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      24,29 €
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      24,29 €
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    Quick Guide Marktforschung im Mittelstand

    Wie Sie Ihre Kunden und Märkte besser verstehen

    Reihe: Quick Guide

    Heidig, Wibke, Dobbelstein, Thomas 2021

    Price from 19,99 €
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    19,99 € (gross)
    ISBN 978-3-658-33125-2
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    24,29 € (gross)
    ISBN 978-3-658-33124-5
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Social-Media-Marketing kompakt
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      22,99 €
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      29,15 €
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    • eBook
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      22,99 €
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      Softcover
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      29,15 €
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    Social-Media-Marketing kompakt

    Ausgestalten, Plattformen finden, messen, organisatorisch verankern

    Kreutzer, Ralf T. 2021

    Price from 22,99 €
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    22,99 € (gross)
    ISBN 978-3-658-33866-4
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    Information
    29,15 € (gross)
    ISBN 978-3-658-33865-7
    Usually ready to be dispatched within 3 to 5 business days, if in stock
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  • Technischer Vertrieb
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      39,99 €
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      48,59 €
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    • eBook
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      39,99 €
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      Softcover
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      48,59 €
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    Technischer Vertrieb

    Eine praxisorientierte Einführung in das Business-to-Business-Marketing

    Kleinaltenkamp, Michael, Saab, Samy 2021

    Price from 39,99 €
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    39,99 € (gross)
    ISBN 978-3-658-32512-1
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    Information
    48,59 € (gross)
    ISBN 978-3-658-32511-4
    Usually ready to be dispatched within 3 to 5 business days, if in stock
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  • Conjointanalyse
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      66,99 €
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      82,61 €
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      66,99 €
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      82,61 €
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    Conjointanalyse

    Methoden - Anwendungen - Praxisbeispiele

    Baier, Daniel, Brusch, Michael (Hrsg.) 2021

    Price from 66,99 €
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    66,99 € (gross)
    ISBN 978-3-662-63364-9
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    Information
    82,61 € (gross)
    ISBN 978-3-662-63363-2
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Hardcover
    Hardcover version
  • Souverän präsentieren - Die erste Botschaft bist Du
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      29,15 €
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    • eBook
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      22,99 €
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      29,15 €
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    Souverän präsentieren - Die erste Botschaft bist Du

    Wie Sie Körpersprache authentisch und wirkungsvoll einsetzen

    Schott, Dominik 2021

    Price from 22,99 €
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    22,99 € (gross)
    ISBN 978-3-658-30660-1
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    Information
    29,15 € (gross)
    ISBN 978-3-658-30659-5
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Storytelling mit Daten
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      29,99 €
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      38,86 €
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      29,99 €
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      38,86 €
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    Storytelling mit Daten

    Erkenntnisse gewinnen, Strategie entwickeln und Unternehmenskommunikation auf ein neues Level heben

    Eckert, Hans-Wilhelm 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-33049-1
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    Information
    38,86 € (gross)
    ISBN 978-3-658-33048-4
    Usually ready to be dispatched within 3 to 5 business days, if in stock
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  • Marketing & Innovation 2021
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      29,99 €
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      38,86 €
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    • eBook
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      29,99 €
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      Softcover
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      38,86 €
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    Marketing & Innovation 2021

    Digitalität – die Vernetzung von digital und analog

    Reihe: FOM-Edition

    Naskrent, Julia, Stumpf, Marcus, Westphal, Jörg (Hrsg.) 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-29367-3
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    Information
    38,86 € (gross)
    ISBN 978-3-658-29366-6
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Digitales Dialogmarketing
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      99,99 €
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      print (book) (Buch)
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      125,38 €
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      All
    • eBook
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      99,99 €
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      print (book) (Buch)
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      125,38 €
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    Digitales Dialogmarketing

    Grundlagen, Strategien, Instrumente

    Holland, Heinrich (Hrsg.) 2021

    Price from 99,99 €
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    99,99 € (gross)
    ISBN 978-3-658-28959-1
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    125,38 € (gross)
    ISBN 978-3-658-28958-4
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    print (book) (Buch)
    Hardcover version
  • Handbuch Marketing-Controlling
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      62,99 €
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      77,75 €
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    • eBook
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      62,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      77,75 €
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    Handbuch Marketing-Controlling

    Grundlagen – Methoden – Umsetzung

    Zerres, Christopher (Hrsg.) 2021

    Price from 62,99 €
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    62,99 € (gross)
    ISBN 978-3-662-62837-9
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    Information
    77,75 € (gross)
    ISBN 978-3-662-62836-2
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Der Hashtag als interdisziplinäres Phänomen in Marketing und Kommunikation
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      34,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      43,73 €
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    • eBook
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      34,99 €
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      Softcover
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      43,73 €
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    Der Hashtag als interdisziplinäres Phänomen in Marketing und Kommunikation

    Sprache, Kultur, Betriebswirtschaft und Recht

    Bauer, Matthias Johannes, Goetz, Miriam (Hrsg.) 2021

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-32085-0
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    Information
    43,73 € (gross)
    ISBN 978-3-658-32084-3
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Inszenierung und Dramaturgie für gelungene Events
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      4,48 €
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      Softcover
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      14,57 €
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      All
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      4,48 €
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      Softcover
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      14,57 €
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    Inszenierung und Dramaturgie für gelungene Events

    Reihe: essentials

    Altenbeck, Detlef, Luppold, Stefan 2021

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-32985-3
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    Information
    14,57 € (gross)
    ISBN 978-3-658-32984-6
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Praxishandbuch B2B-Marketing
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      59,99 €
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      Hardcover
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      72,88 €
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      All
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      59,99 €
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      Hardcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      72,88 €
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    Praxishandbuch B2B-Marketing

    Neueste Konzepte, Strategien und Technologien sowie praxiserprobte Vorgehensmodelle – mit 11 Fallstudien

    Seebacher, Uwe (Hrsg.) 2021

    Price from 59,99 €
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    59,99 € (gross)
    ISBN 978-3-658-31651-8
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    Information
    72,88 € (gross)
    ISBN 978-3-658-31650-1
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Hardcover
    Hardcover version


 
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