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Springer Gabler - Marketing & Sales - Online & Directmarketing | Online- & Direktmarketing Bücher Springer Gabler


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Bücher in Online- & Direktmarketing

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  • Selbstmarketing für Wissenschaftler*innen
    • eBook
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      22,99 €
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      29,15 €
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      22,99 €
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      29,15 €
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    Selbstmarketing für Wissenschaftler*innen

    Methoden, Modelle und Instrumente

    Adlmaier-Herbst, Dieter Georg, Mayer, Annette 2021

    Price from 22,99 €
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    22,99 € (gross)
    ISBN 978-3-658-33839-8
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    Information
    29,15 € (gross)
    ISBN 978-3-658-33838-1
    Usually ready to be dispatched within 3 to 5 business days, if in stock
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  • Agiles Marketing Performance Management
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      34,01 €
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      26,99 €
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      34,01 €
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    Agiles Marketing Performance Management

    10 Erfolgsfaktoren für eine dynamische Optimierung des Marketing-ROI in der Praxis

    Stürze, S., Hoyer, M., Righetti, C., Rasztar, M. 2021

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-658-34815-1
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    Information
    34,01 € (gross)
    ISBN 978-3-658-34814-4
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Marketingkommunikation mit Out-of-Home-Medien
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      4,48 €
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      14,57 €
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      4,48 €
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      14,57 €
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    Marketingkommunikation mit Out-of-Home-Medien

    Planung, Einsatz und Wirkung von Außen- und Verkehrsmittelwerbung

    Reihe: essentials

    Kleinjohann, Michael 2021

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-35503-6
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    14,57 € (gross)
    ISBN 978-3-658-35502-9
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  • Bewerberkommunikation für Hochschulabsolventen der Generation Y
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      29,99 €
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      36,93 €
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      29,99 €
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      36,93 €
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    Bewerberkommunikation für Hochschulabsolventen der Generation Y

    Erfolgreiches Recruiting im War for Talents: Status quo, Erwartungen und Perspektiven

    Kochhan, Christoph, Kitze, Cosima, Bolduan, Gudrun 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-35099-4
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    Information
    36,93 € (gross)
    ISBN 978-3-658-35098-7
    Usually ready to be dispatched within 3 to 5 business days, if in stock
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  • Die Wirkung von Beziehungen im Influencer Branding
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      46,99 €
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      Softcover
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      58,31 €
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      46,99 €
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      58,31 €
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    Die Wirkung von Beziehungen im Influencer Branding

    Eine Experimentelle Analyse des Brand-Fits und des Influencer-Attachments

    Reihe: Innovatives Markenmanagement

    Lienemann, Andre Jann 2021

    Price from 46,99 €
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    46,99 € (gross)
    ISBN 978-3-658-35467-1
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    Information
    58,31 € (gross)
    ISBN 978-3-658-35466-4
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Smarte Events
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      4,48 €
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      14,57 €
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    • eBook
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      4,48 €
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      Softcover
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      14,57 €
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    Smarte Events

    Das Eventmarketing der Zukunft: Onsite und online wirkungsvoll kombinieren

    Reihe: essentials

    Knieriem, Carsten, Luppold, Stefan 2021

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-35217-2
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    Information
    14,57 € (gross)
    ISBN 978-3-658-35216-5
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Situative Content-Marketing-Strategie
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      29,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      38,86 €
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    • eBook
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      29,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      38,86 €
      (gross)

    Situative Content-Marketing-Strategie

    Erfolgsformel für B2B und B2C – Strategie, Umsetzung, Praxisbeispiele

    Mörk, Olaf 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-34328-6
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    Information
    38,86 € (gross)
    ISBN 978-3-658-34327-9
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Aktivierung im Sportsponsoring
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      49,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      63,17 €
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    • eBook
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      49,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      63,17 €
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    Aktivierung im Sportsponsoring

    Gestaltung strategischer Partnerschaften aus Sponsorenperspektive

    Schwizer, Dominik 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-34215-9
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    Information
    63,17 € (gross)
    ISBN 978-3-658-34214-2
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Multivariate Analysemethoden
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      34,99 €
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      43,24 €
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    • eBook
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      34,99 €
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      Softcover
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      43,24 €
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    Multivariate Analysemethoden

    Eine anwendungsorientierte Einführung

    Backhaus, K., Erichson, B., Gensler, S., Weiber, R., Weiber, Th. 2021

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-32425-4
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    Information
    43,24 € (gross)
    ISBN 978-3-658-32424-7
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Leadership im Marketing
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      4,48 €
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      14,57 €
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    • eBook
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      4,48 €
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      14,57 €
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    Leadership im Marketing

    Sechs strategische Leitprinzipien als Erfolgstreiber für eine führende Markt- und Wettbewerbsposition

    Reihe: essentials

    Gardini, Marco A. 2021

    Price from 4,48 €
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    4,48 € (gross)
    ISBN 978-3-658-34987-5
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    Information
    14,57 € (gross)
    ISBN 978-3-658-34986-8
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Ehrliche Events
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      29,99 €
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      38,86 €
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    • eBook
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      29,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      38,86 €
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    Ehrliche Events

    Weg vom Hype hin zum Menschen – warum wir Events neu denken müssen und was es bringt

    Münch, Christian, Luppold, Stefan 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-34558-7
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    Information
    38,86 € (gross)
    ISBN 978-3-658-34557-0
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Die Agentur-Kunde-Beziehung: erfolgreich durch Perspektivwechsel
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      29,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      38,86 €
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    • eBook
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      29,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      38,86 €
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    Die Agentur-Kunde-Beziehung: erfolgreich durch Perspektivwechsel

    Neun Schritte zu mehr Klarheit, Kreativität und Effektivität

    Jentschke, Mirjam, Kunze, Cornelia 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-33427-7
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    Information
    38,86 € (gross)
    ISBN 978-3-658-33426-0
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Interaktionen mit Social Media Influencern als Instrument zur Markenprofilierung
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      49,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      63,17 €
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    • eBook
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      49,99 €
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      Softcover
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      63,17 €
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    Interaktionen mit Social Media Influencern als Instrument zur Markenprofilierung

    Reihe: Innovatives Markenmanagement

    Hiddessen, Jana 2021

    Price from 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-34312-5
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    Information
    63,17 € (gross)
    ISBN 978-3-658-34311-8
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie
    • eBook
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      29,99 €
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      Softcover
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      38,86 €
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    • eBook
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      29,99 €
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      Softcover
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      38,86 €
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    Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie

    Integration von Marketing, Vertrieb und Produktmanagement

    Guethoff, Anne 2021

    Price from 29,99 €
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    29,99 € (gross)
    ISBN 978-3-658-31998-4
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    Information
    38,86 € (gross)
    ISBN 978-3-658-31997-7
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Guten Content schreiben
    • eBook
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      26,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      34,01 €
      (gross)
      All
    • eBook
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      26,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      34,01 €
      (gross)

    Guten Content schreiben

    So produzieren Sie Mehrwert-Content, der gelesen wird und wirkt

    Eiring, Beatrice 2021

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-658-33657-8
    Immediate eBook download after purchase
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    Information
    34,01 € (gross)
    ISBN 978-3-658-33656-1
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Berührende Online-Veranstaltungen
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      42,99 €
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      53,45 €
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    • eBook
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      42,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      53,45 €
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    Berührende Online-Veranstaltungen

    So gelingen digitale Events mit emotionaler Wirkung

    Luppold, Stefan, Himmel, Wolfgang, Frank, Hans-Jürgen (Hrsg.) 2021

    Price from 42,99 €
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    42,99 € (gross)
    ISBN 978-3-658-33918-0
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    53,45 € (gross)
    ISBN 978-3-658-33917-3
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Marke und Gedächtnis
    • eBook
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      34,99 €
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      Usually ready to be dispatched within 3 to 5 business days, if in stock

      43,73 €
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    • eBook
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      34,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      43,73 €
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    Marke und Gedächtnis

    Effektives Branding mit Erkenntnissen aus der Neuroforschung

    Petermann, Peter 2021

    Price from 34,99 €
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    34,99 € (gross)
    ISBN 978-3-658-33576-2
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    Information
    43,73 € (gross)
    ISBN 978-3-658-33575-5
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
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  • Praxisleitfaden Customer Centricity
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      26,99 €
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      34,01 €
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    • eBook
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      26,99 €
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      Hardcover
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      34,01 €
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    Praxisleitfaden Customer Centricity

    Mit Kundendaten und Customer Experience die digitale Transformation erfolgreich meistern – mit Strategie-Framework und Umsetzungsplan

    Nenninger, Michael, Seidel, Melanie 2021

    Price from 26,99 €
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    26,99 € (gross)
    ISBN 978-3-658-33495-6
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    34,01 € (gross)
    ISBN 978-3-658-33494-9
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Hardcover
    Hardcover version
  • Strategische Anreize für Vertriebsteams
    • Softcover
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      58,31 €
      (gross)
    • Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      58,31 €
      (gross)

    Strategische Anreize für Vertriebsteams

    Eine empirische Untersuchung zu Leistungssteigerung und Mitarbeiterinteraktion mit Netzwerkanalyse

    Reihe: Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim

    Morguet, Theresa 2021

    Price from 58,31 €
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    58,31 € (gross)
    ISBN 978-3-658-33773-5
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Softcover
    Softcover (also known as softback) version
  • Conjointanalyse
    • eBook
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      66,99 €
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      Hardcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      82,61 €
      (gross)
      All
    • eBook
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      66,99 €
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      Hardcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      82,61 €
      (gross)

    Conjointanalyse

    Methoden - Anwendungen - Praxisbeispiele

    Baier, Daniel, Brusch, Michael (Hrsg.) 2021

    Price from 66,99 €
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    66,99 € (gross)
    ISBN 978-3-662-63364-9
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    82,61 € (gross)
    ISBN 978-3-662-63363-2
    Usually ready to be dispatched within 3 to 5 business days, if in stock
    Hardcover
    Hardcover version


 
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