Digital Transformation and Innovation

This book series is an in-depth exploration of the multifaceted nature of modern business and societal transformations driven by digital technologies. It delves into the complex interactions among technological advancements, process innovations, infrastructural requirements, and the evolving roles and skills of participants in the digital marketplace. It is a pioneering series that integrates the 'soft factors' of digitization with technological advancements in the context of structured change management. The series emphasizes the human aspect at the center of digitalization and innovation, highlighting the roles of change management, leadership, innovation, and communication as key factors for successful corporate innovation management. Covering all socially relevant fields and sectors, this series serves as a comprehensive guide for effective digitization and innovation processes.

Key Focus Areas

Technological and Process Innovations: The series examines how cutting-edge technological innovations and evolving processes are reshaping industries and organizations. It provides insights into the integration of new technologies in various business processes and how these adaptations are driving efficiency, productivity, and growth.

Infrastructural Prerequisites: A critical examination of the infrastructure needed to support the digital transformation is also a focus. This includes an exploration of both the physical (like hardware and network capabilities) and the intangible (such as digital literacy and policy frameworks) infrastructures that underpin successful digital transitions.

Media and Communication Skills: Understanding the transformation in media and the requisite communication skills in the digital age is vital. The series delves into how digital media has altered communication channels and strategies, impacting everything from customer engagement to internal corporate communications.

Business Innovation: Central to the proposed series is our focus on business innovation. This encompasses a study of how traditional business models are being reinvented through digital means, leading to new market opportunities, and competitive advantages. 

Networked Management: The book series explores the concept of networked

management, highlighting how digital networks facilitate new forms of collaboration, decision-making, and organizational structures. It addresses the challenges and opportunities of managing in an interconnected world where boundaries between industries, markets, and geographies are increasingly blurred.

Digital Transformation of the Media: A closer look at how the media industry is evolving in response to digital technologies. This includes changes in content creation, distribution, consumption, and monetization models, as well as the implications for privacy, ethics, and regulation.

Customer Behavior in the Digital Age: The series provides an analysis of how digital technologies have transformed customer behaviors, expectations, and engagement patterns. It offers insights into creating customer-centric strategies and experiences in a digitally-driven marketplace.