About this book series

“Business Guides on the Go” presents cutting-edge insights from practice on particular topics within the fields of business, management, and finance. Written by practitioners and experts in a concise and accessible form the series provides professionals with a general understanding and a first practical approach to latest developments in business strategy, leadership, operations, HR management, innovation and technology management, marketing or digitalization. Students of business administration or management will also benefit from these practical guides for their future occupation/careers.
These Guides suit the needs of today’s fast reader.

Electronic ISSN
2731-4766
Print ISSN
2731-4758

Book titles in this series

  1. Setting Goals with LEGO® SERIOUS PLAY®

    A Proven Approach for Forward-Thinking Organizations

    Authors:
    • Reinhard Ematinger
    • Matthias Renner
    • Sandra Schulze
    • Copyright: 2024

    Available Renditions

    • Hard cover
    • eBook
  2. Fandom Analytics

    Creating and Harnessing Consumer and Cultural Passion

    Authors:
    • Michael Lewis
    • Copyright: 2024

    Available Renditions

    • Hard cover
    • eBook
  3. Private Equity in Germany

    Venture Capital for Digital Platform Start-ups

    Authors:
    • Cordelia Friesendorf
    • Navid J. Mir Haschemi
    • Copyright: 2023

    Available Renditions

    • Hard cover
    • Soft cover
    • eBook
  4. XR-Metaverse Cases

    Business Application of AR, VR, XR and Metaverse

    Editors:
    • Timothy Jung
    • M. Claudia tom Dieck
    • Copyright: 2023

    Available Renditions

    • Hard cover
    • Soft cover
    • eBook