
About this book series
The Classroom Companion series in Business features foundational and introductory books aimed at students to learn the core concepts, fundamental methods, theories and tools of the subject. The books offer a firm foundation for students preparing to move towards advanced learning. Each book follows a clear didactic structure and presents easy adoption opportunities for lecturers.
- Electronic ISSN
- 2662-2874
- Print ISSN
- 2662-2866
Book titles in this series
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Introduction to Digital Economics
Foundations, Business Models and Case Studies
- Authors:
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- Harald Øverby
- Jan Arild Audestad
- Copyright: 2021
- Published: 13 August 2022
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Entrepreneurial Vision
A Guide for Charting and Implementing the Visioning Process
- Authors:
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- Susan E. Reid
- Charles B. Crawford
- Copyright: 2022
- Published: 29 June 2022
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Analyse, Ideate and Grow
The Role of Creativity and Entrepreneurship
- Authors:
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- Vanessa Ratten
- Copyright: 2022
- Published: 28 April 2022
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Cause-Related Marketing
Case Studies From a Global Perspective
- Editors:
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- M. Mercedes Galan-Ladero
- Clementina Galera-Casquet
- Helena M. Alves
- Copyright: 2021
- Published: 29 March 2022