Editors

About the Editor

Paurav Shukla is the Professor of Marketing at Essex Business School, University of Essex, UK. His research interests include cross-cultural marketing, comparative consumer behaviour, and marketing in emerging markets with a particular focus on luxury brands. His research highlights the hidden meanings and associations embedded within consumption practices across cultures and offers novel insights for researchers and practitioners. 

Paurav’s career began in industry, and he continues to work hand in hand with industry as a researcher, practitioner and advisor. Previously he has held academic positions at Glasgow Caledonian University (UK), University of Brighton (UK), Liverpool Hope University (UK), Gujarat Law Society (India) and corporate organizations including 7th Sense Consulting (UK & India), Scanpoint Graphics (India), Claris Lifesciences (India) among others.

He also holds visiting professorship at Frankfurt School of Finance & Management, Germany; Aalto University, Finland; Misr International University, Egypt among others. He has also delivered corporate training, teaching and consulting assignments for organisations in Europe, Asia and Africa, and has been actively involved in funded research projects

Jaywant Singh is Professor in Marketing in the Department of Strategy, Marketing and Innovation at Kingston Business School where he teaches consumer behaviour and research methods. Jaywant studied and worked in India, Australia (MBA), Denmark, Singapore and UK (PhD) in business and management related areas for several years. He received his PhD (Marketing) in 2004. Jaywant’s research interests are in the area of consumer behaviour and branding, specifically in customer loyalty, status consumption, consumer perceptions of corporate social responsibility and cause-related marketing, digital marketing, service failure and recovery, and brand alliances. He co-edited The Routledge Companion to Contemporary Brand Management, 2016. His research has been published in top-tier international journals such as the Journal of Business Research, Marketing Letters, European Journal of Marketing, Journal of Advertising Research, Journal of Business Ethics, Industrial Marketing Management, and the Journal of Business and Industrial Marketing, amongst others. He presents his research regularly at various international conferences, and has won several awards for his work