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New & Forthcoming Titles | International Series in Advanced Management Studies (Titles in this series)

International Series in Advanced Management Studies

International Series in Advanced Management Studies

Editor-in-chief: Pastore, Alberto
Series Editors: Dagnino, G.B., Frey, M., Grönroos, C., Haenlein, M., Hofacker, C.F., Huff, A., Huse, M., Iasevoli, G., Moretti, A., Musso, F., Ozbilgin, M., Stampacchia, P., Zanderighi, L.

ISSN: 2366-8814

Books & CD ROMs

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  • International Marketing Strategy
    • eBook
      Due: January 19, 2020

      Hardcover
      Due: January 19, 2020

      67,59 €
      (gross)
      All
    • Hardcover
      Due: January 19, 2020

      67,59 €
      (gross)

    International Marketing Strategy

    The Country of Origin Effect on Decision-Making in Practice

    Series: International Series in Advanced Management Studies

    Pegan, Giovanna, Vianelli, Donata, De Luca, Patrizia 2020

    Price from 67,59 €
    Available Formats:
    Information
    ISBN 978-3-030-33588-5
    Due: January 19, 2020
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    67,59 € (gross)
    ISBN 978-3-030-33587-8
    Due: January 19, 2020
    Hardcover
    Hardcover version
  • Marketing Innovations in the Automotive Industry
    • eBook
      Immediate eBook download after purchase

      74,96 €
      (gross)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      93,59 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      74,96 €
      (gross)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      93,59 €
      (gross)

    Marketing Innovations in the Automotive Industry

    Meeting the Challenges of the Digital Age

    Series: International Series in Advanced Management Studies

    Candelo, Elena 2019

    Price from 74,96 €
    Available Formats:
    Information
    74,96 € (gross)
    ISBN 978-3-030-15999-3
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    93,59 € (gross)
    ISBN 978-3-030-15998-6
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
  • The Experience Logic as a New Perspective for Marketing Management
    • eBook
      Immediate eBook download after purchase

      95,19 €
      (gross)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      119,59 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      119,59 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      95,19 €
      (gross)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      119,59 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      119,59 €
      (gross)

    The Experience Logic as a New Perspective for Marketing Management

    From Theory to Practical Applications in Different Sectors

    Series: International Series in Advanced Management Studies

    Pencarelli, Tonino, Forlani, Fabio (Eds.) 2018

    Price from 95,19 €
    Available Formats:
    Information
    95,19 € (gross)
    ISBN 978-3-319-77550-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    119,59 € (gross)
    ISBN 978-3-319-77549-4
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
    Information
    119,59 € (gross)
    ISBN 978-3-030-08478-3
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Impact of Culture on Management of Foreign SMEs in China
    • eBook
      Immediate eBook download after purchase

      95,19 €
      (gross)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      119,59 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      119,59 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      95,19 €
      (gross)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      119,59 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      119,59 €
      (gross)

    Impact of Culture on Management of Foreign SMEs in China

    Series: International Series in Advanced Management Studies

    Pauluzzo, Rubens, Shen, Bin 2018

    Price from 95,19 €
    Available Formats:
    Information
    95,19 € (gross)
    ISBN 978-3-319-77881-5
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    119,59 € (gross)
    ISBN 978-3-319-77880-8
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
    Information
    119,59 € (gross)
    ISBN 978-3-030-08563-6
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Marketing and Customer Loyalty
    • eBook
      Immediate eBook download after purchase

      74,96 €
      (gross)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      93,59 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      93,59 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      74,96 €
      (gross)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      93,59 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      93,59 €
      (gross)

    Marketing and Customer Loyalty

    The Extra Step Approach

    Series: International Series in Advanced Management Studies

    Cavallone, Mauro 2017

    Price from 74,96 €
    Available Formats:
    Information
    74,96 € (gross)
    ISBN 978-3-319-51991-3
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    93,59 € (gross)
    ISBN 978-3-319-51990-6
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
    Information
    93,59 € (gross)
    ISBN 978-3-319-84792-4
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Business Model Innovation
    • eBook
      Immediate eBook download after purchase

      91,62 €
      (gross)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      114,39 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      114,39 €
      (gross)
      All
    • eBook
      Immediate eBook download after purchase

      91,62 €
      (gross)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      114,39 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      114,39 €
      (gross)

    Business Model Innovation

    From Systematic Literature Review to Future Research Directions

    Series: International Series in Advanced Management Studies

    Andreini, Daniela, Bettinelli, Cristina 2017

    Price from 91,62 €
    Available Formats:
    Information
    91,62 € (gross)
    ISBN 978-3-319-53351-3
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    114,39 € (gross)
    ISBN 978-3-319-53350-6
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
    Information
    114,39 € (gross)
    ISBN 978-3-319-85132-7
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version


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