Editor-in-ChiefAlberto Pastore (Sapienza University of Rome, Rome, Italy)
Series Editors
Giovanni Battista Dagnino (University of Catania, Catania, Italy)
Marco Frey (Sant’Anna School of Advanced Studies, Pisa, Italy)
Christian Grönroos (Hanken School of Economics, Helsinki, Finland)
Michael Haenlein (ESCP Europe, Paris, France)
Charles F. Hofacker (Florida State University, Tallahassee, FL, USA)
Anne Huff (Maynooth University, Maynooth, Ireland)
Morten Huse (BI Norwegian Business School, Oslo, Norway)
Gennaro Iasevoli (Lumsa University, Rome, Italy)
Andrea Moretti (University of Udine, Udine, Italy)
Fabio Musso (University of Urbino, Urbino, Italy)
Mustafa Ozbilgin (Brunel University London, Uxbridge, UK)
Paolo Stampacchia (University of Naples Federico II, Naples, Italy)
Luca Zanderighi (University of Milan, Milan, Italy)
Assistant Editor
Michela Matarazzo (Marconi University, Rome, Italy)