Marketing Cases from Emerging Multinational Enterprises (eMNEs)
National Brands Asserting Themselves on the Global Stage
About this book series
Springer Business Cases is a book series featuring the latest case studies in all areas of business, management, and finance, from around the world. The well-curated case collections in each of the books represent insights and lessons that can be used both in the classroom as well as in professional contexts. The books also place a focus on regional and topical diversity as well as encouraging alternative viewpoints which bring the knowledge forward. Both teaching cases as well as research cases are welcome.
- Electronic ISSN
- 2662-544X
- Print ISSN
- 2662-5431
Book titles in this series
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Building Trust in Startup Communication
Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation
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Responsible Consumption and Sustainability
Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
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