Book titles in this series

  2. Building Trust in Startup Communication

    Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation

    Authors:
    • Marius Born
    • Open Access
    • Copyright: 2024

    Available Renditions

    • Hard cover
    • eBook

  3. H2H Marketing

    Case Studies on Human-to-Human Marketing

    Editors:
    • Philip Kotler
    • Waldemar Pfoertsch
    • Uwe Sponholz
    • Maximilian Haas
    • Copyright: 2023

    Available Renditions

    • Hard cover
    • Soft cover
    • eBook

  4. Responsible Consumption and Sustainability

    Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics

    Editors:
    • Enrique Carlos Bianchi
    • Jose Luis Vazquez Burguete
    • M. Mercedes Galan-Ladero
    • Ana Lanero Carrizo
    • Copyright: 2023

    Available Renditions

    • Hard cover
    • Soft cover
    • eBook

  5. Sustainable Transformation Strategy

    Casebook on Corporate Sustainability in Practice

    Authors:
    • Paolo Taticchi
    • Melissa Demartini
    • Melina Corvaglia-Charrey
    • Copyright: 2023

    Available Renditions

    • Hard cover
    • Soft cover
    • eBook

  6. Marketing Case Studies in Emerging Markets

    Contemporary Multi-industry Issues and Best-practices

    Editors:
    • Dilip S. Mutum
    • Soo Yeong Ewe
    • Ezlika M. Ghazali
    • Racheal Louis Vincent
    • Copyright: 2024

    Available Renditions

    • Hard cover
    • eBook

  10. Family Business Cases

    Insights and Perspectives from the United Arab Emirates

    Editors:
    • Khaula Alkaabi
    • Veland Ramadani
    • Copyright: 2023

    Available Renditions

    • Hard cover
    • eBook

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