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New & Forthcoming Titles | Beiträge zur empirischen Marketing- und Vertriebsforschung (Titel dieser Reihe)

Beiträge zur empirischen Marketing- und Vertriebsforschung

Beiträge zur empirischen Marketing- und Vertriebsforschung

Reihen-Hrsg.: Bornemann, Torsten, Klarmann, Martin, Totzek, Dirk

ISSN: 2567-6210

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  • Die Anbieter-Kunden-Interaktion im Kontext professioneller Dienstleistungen
    • eBook
      Immediate eBook download after purchase

      42,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Die Anbieter-Kunden-Interaktion im Kontext professioneller Dienstleistungen

    Unsicherheit, Positionierung und Kundenorientierung

    Reihe: Beiträge zur empirischen Marketing- und Vertriebsforschung

    Maar, Daniel 2019

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-658-26647-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-658-26646-2
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Automatisierte Präferenzmessung
    • eBook
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      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Automatisierte Präferenzmessung

    Extraktion und Evaluation von Produktattributen auf Basis von Online-Rezensionen

    Reihe: Beiträge zur empirischen Marketing- und Vertriebsforschung

    Roelen-Blasberg, Tobias 2019

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-658-23831-5
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-658-23830-8
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Funktionsübergreifende Zusammenarbeit im Lösungsgeschäft
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      42,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
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    • eBook
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      42,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Funktionsübergreifende Zusammenarbeit im Lösungsgeschäft

    Eine empirische Betrachtung aus Anbietersicht

    Reihe: Beiträge zur empirischen Marketing- und Vertriebsforschung

    Gerster, Sabine 2018

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-658-23345-7
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-658-23344-0
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Kultur und Innovationen
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      42,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
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    • eBook
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      42,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
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    Kultur und Innovationen

    Empirische Studien auf Ebene von Ländern, Organisationen und Teams

    Reihe: Beiträge zur empirischen Marketing- und Vertriebsforschung

    Rieger, Verena 2018

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-658-23335-8
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-658-23334-1
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Print versus Online?
    • eBook
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      39,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      48,59 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      39,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      48,59 €
      (gross)

    Print versus Online?

    Kannibalisierungs- und Synergieeffekte durch Onlineauftritte von Publikumszeitschriften und Tageszeitungen

    Reihe: Beiträge zur empirischen Marketing- und Vertriebsforschung

    Merz, Yasmin 2018

    Preis ab 39,99 €
    Formate:
    Information
    39,99 € (gross)
    ISBN 978-3-658-20047-3
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    48,59 € (gross)
    ISBN 978-3-658-20046-6
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Determinanten der Preisfairness
    • eBook
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      42,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Determinanten der Preisfairness

    Preisstrategie, Preisstruktur und Kontext

    Reihe: Beiträge zur empirischen Marketing- und Vertriebsforschung

    Leinsle, Philipp 2017

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-658-18143-7
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-658-18142-0
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Vertrieb in differenzierten Mehrkanalsystemen
    • eBook
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      39,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      48,59 €
      (gross)
    • eBook
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      39,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      48,59 €
      (gross)

    Vertrieb in differenzierten Mehrkanalsystemen

    Gestaltung, Koordination, Gewinnmaximierung

    Reihe: Beiträge zur empirischen Marketing- und Vertriebsforschung

    Bergmeier, Markus 2017

    Preis ab 39,99 €
    Formate:
    Information
    39,99 € (gross)
    ISBN 978-3-658-17449-1
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    48,59 € (gross)
    ISBN 978-3-658-17448-4
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Marketinginnovationen
    • eBook
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      46,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)
    • eBook
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      46,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)

    Marketinginnovationen

    Empirische Studien zu Erfolgswirkung und Treibern

    Reihe: Beiträge zur empirischen Marketing- und Vertriebsforschung

    Hütter, Manuel 2016

    Preis ab 46,99 €
    Formate:
    Information
    46,99 € (gross)
    ISBN 978-3-658-13039-8
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    58,31 € (gross)
    ISBN 978-3-658-13038-1
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Evidenzbasiertes Markenmanagement
    • eBook
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      46,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      46,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)

    Evidenzbasiertes Markenmanagement

    Preis-Qualitäts-Positionierung und Social Media Analytics

    Reihe: Beiträge zur empirischen Marketing- und Vertriebsforschung

    Fleischmann, Sophie 2016

    Preis ab 46,99 €
    Formate:
    Information
    46,99 € (gross)
    ISBN 978-3-658-11998-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    58,31 € (gross)
    ISBN 978-3-658-11997-3
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Treiber und Auswirkungen von Preiskomplexität
    • eBook
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      46,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      46,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)

    Treiber und Auswirkungen von Preiskomplexität

    Empirische Analyse unterschiedlicher Dienstleistungsbranchen

    Reihe: Beiträge zur empirischen Marketing- und Vertriebsforschung

    Würtz, Steffen 2015

    Preis ab 46,99 €
    Formate:
    Information
    46,99 € (gross)
    ISBN 978-3-658-11152-6
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    58,31 € (gross)
    ISBN 978-3-658-11151-9
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version


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