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New & Forthcoming Titles | Proceedings of the Academy of Marketing Science (Titles in this series)

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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ISSN: 2363-6165

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  • Enlightened Marketing in Challenging Times
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      166,39 €
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    Enlightened Marketing in Challenging Times

    Proceedings of the 2019 AMS World Marketing Congress (WMC)

    Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Pantoja, Felipe, Wu, Shuang, Krey, Nina (Eds.) 2020

    Price from 128,39 €
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    128,39 € (gross)
    ISBN 978-3-030-42545-6
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    166,39 € (gross)
    ISBN 978-3-030-42544-9
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  • Marketing Opportunities and Challenges in a Changing Global Marketplace
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      181,89 €
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      228,79 €
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      181,89 €
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      228,79 €
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    Marketing Opportunities and Challenges in a Changing Global Marketplace

    Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

    Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Wu, Shuang, Pantoja, Felipe, Krey, Nina (Eds.) 2020

    Price from 181,89 €
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    181,89 € (gross)
    ISBN 978-3-030-39165-2
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    228,79 € (gross)
    ISBN 978-3-030-39164-5
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  • Finding New Ways to Engage and Satisfy Global Customers
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      245,03 €
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      311,99 €
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    Finding New Ways to Engage and Satisfy Global Customers

    Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

    Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Rossi, Patricia, Krey, Nina (Eds.) 2019

    Price from 245,03 €
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    245,03 € (gross)
    ISBN 978-3-030-02568-7
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    311,99 € (gross)
    ISBN 978-3-030-02567-0
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  • Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
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      277,13 €
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      343,19 €
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    • eBook
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      277,13 €
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      343,19 €
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    Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

    Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference

    Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Krey, Nina, Rossi, Patricia (Eds.) 2018

    Price from 277,13 €
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    277,13 € (gross)
    ISBN 978-3-319-99181-8
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    343,19 € (gross)
    ISBN 978-3-319-99180-1
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  • Marketing Transformation: Marketing Practice in an Ever Changing World
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      160,49 €
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      207,99 €
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      207,99 €
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    • eBook
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      160,49 €
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      Hardcover
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      207,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      207,99 €
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    Marketing Transformation: Marketing Practice in an Ever Changing World

    Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

    Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Rossi, Patricia, Krey, Nina (Eds.) 2018

    Price from 160,49 €
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    160,49 € (gross)
    ISBN 978-3-319-68750-6
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    207,99 € (gross)
    ISBN 978-3-319-68749-0
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    Information
    207,99 € (gross)
    ISBN 978-3-319-88652-7
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  • Back to the Future: Using Marketing Basics to Provide Customer Value
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      160,49 €
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      207,99 €
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      207,99 €
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    • eBook
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      160,49 €
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      Hardcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      207,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      207,99 €
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    Back to the Future: Using Marketing Basics to Provide Customer Value

    Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

    Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Krey, Nina, Rossi, Patricia (Eds.) 2018

    Price from 160,49 €
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    160,49 € (gross)
    ISBN 978-3-319-66023-3
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    207,99 € (gross)
    ISBN 978-3-319-66022-6
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    207,99 € (gross)
    ISBN 978-3-319-88156-0
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  • Creating Marketing Magic and Innovative Future Marketing Trends
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      266,43 €
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      Hardcover
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      467,99 €
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      Softcover
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      331,76 €
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    • eBook
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      266,43 €
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      Hardcover
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      467,99 €
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      331,76 €
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    Creating Marketing Magic and Innovative Future Marketing Trends

    Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

    Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Stieler, Maximilian (Ed.) 2017

    Price from 266,43 €
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    266,43 € (gross)
    ISBN 978-3-319-45596-9
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    467,99 € (gross)
    ISBN 978-3-319-45595-2
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    331,76 € (gross)
    ISBN 978-3-319-83327-9
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  • Marketing at the Confluence between Entertainment and Analytics
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      203,29 €
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      Hardcover
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      363,99 €
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      Softcover
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      258,96 €
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    • eBook
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      203,29 €
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      Hardcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      363,99 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      258,96 €
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    Marketing at the Confluence between Entertainment and Analytics

    Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

    Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Rossi, Patricia (Ed.) 2017

    Price from 203,29 €
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    203,29 € (gross)
    ISBN 978-3-319-47331-4
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    363,99 € (gross)
    ISBN 978-3-319-47330-7
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    258,96 € (gross)
    ISBN 978-3-319-83713-0
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  • The Customer is NOT Always Right? Marketing Orientations  in a Dynamic Business World
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      234,33 €
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      Hardcover
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      291,19 €
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      291,19 €
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    • eBook
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      234,33 €
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      Hardcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      291,19 €
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      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      291,19 €
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    The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

    Proceedings of the 2011 World Marketing Congress

    Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Campbell, Colin L. (Ed.) 2017

    Price from 234,33 €
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    234,33 € (gross)
    ISBN 978-3-319-50008-9
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    291,19 € (gross)
    ISBN 978-3-319-50006-5
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    291,19 € (gross)
    ISBN 978-3-319-84298-1
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  • Rediscovering the Essentiality of Marketing
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      128,39 €
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      Hardcover
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      166,39 €
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      Usually ready to be dispatched within 3 to 5 business days, if in stock

      166,39 €
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      All
    • eBook
      Immediate eBook download after purchase

      128,39 €
      (gross)

      Hardcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      166,39 €
      (gross)

      Softcover
      Usually ready to be dispatched within 3 to 5 business days, if in stock

      166,39 €
      (gross)

    Rediscovering the Essentiality of Marketing

    Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

    Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Petruzzellis, Luca, Winer, Russell S. (Eds.) 2016

    Price from 128,39 €
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    128,39 € (gross)
    ISBN 978-3-319-29877-1
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    166,39 € (gross)
    ISBN 978-3-319-29876-4
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    166,39 € (gross)
    ISBN 978-3-319-80676-1
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