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New & Forthcoming Titles | Marken- und Produktmanagement (Titel dieser Reihe)

Marken- und Produktmanagement

Marken- und Produktmanagement

Reihen-Hrsg.: Esch, F.-R., Decker, R., Herrmann, A., Sattler, H., Woratschek, H.

Geschlossene Reihe
Although this series no longer publishes new content, the published titles listed below may be still available on-line (e. g. via the Springer Book Archives) and in print.

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  • Akustische Reize als Instrument der Markenkommunikation
    • eBook
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      39,99 €
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    • eBook
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      39,99 €
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    Akustische Reize als Instrument der Markenkommunikation

    Reihe: Marken- und Produktmanagement

    Roth, Simone 2005

    Preis ab 39,99 €
    Formate:
    Information
    39,99 € (gross)
    ISBN 978-3-663-09233-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
  • Markenwert
    • eBook
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      47,65 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      65,11 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      47,65 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      65,11 €
      (gross)

    Markenwert

    Der Einfluss des Marketing auf den Markenwert bei ausgewählten Schweizer Dienstleistungsunternehmen

    Reihe: Marken- und Produktmanagement

    Bamert, Thomas 2005

    Preis ab 47,65 €
    Formate:
    Information
    47,65 € (gross)
    ISBN 978-3-322-82119-5
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    65,11 € (gross)
    ISBN 978-3-8350-0093-3
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Präferenzmessung in der Online Medien-Distribution
    • eBook
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      47,65 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      65,11 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      47,65 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      65,11 €
      (gross)

    Präferenzmessung in der Online Medien-Distribution

    Sharing-Verhalten und individuelle Zahlungsbereitschaft für Filme im Internet

    Reihe: Marken- und Produktmanagement

    Nitschke, Thomas 2005

    Preis ab 47,65 €
    Formate:
    Information
    47,65 € (gross)
    ISBN 978-3-322-81928-4
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    65,11 € (gross)
    ISBN 978-3-8244-8298-6
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Mental Convenience bei Produktlinien
    • eBook
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      42,25 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)
    • eBook
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      42,25 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)

    Mental Convenience bei Produktlinien

    Kognitiv entlastende Gestaltung der Informationsdarbietung auf Produktverpackungen von FMCGs

    Reihe: Marken- und Produktmanagement

    Spomer, Olga 2014

    Preis ab 42,25 €
    Formate:
    Information
    42,25 € (gross)
    ISBN 978-3-658-04254-7
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    58,31 € (gross)
    ISBN 978-3-658-04253-0
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Brand Communities
    • eBook
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      38,66 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      38,66 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Brand Communities

    Begriff, Grundmodell und Implikationen

    Reihe: Marken- und Produktmanagement

    Algesheimer, René 2004

    Preis ab 38,66 €
    Formate:
    Information
    38,66 € (gross)
    ISBN 978-3-322-81741-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-8244-8090-6
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Marktabgrenzung
    • eBook
      Immediate eBook download after purchase

      35,96 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      63,17 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      35,96 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      63,17 €
      (gross)

    Marktabgrenzung

    Ein simultaner produkt- und nachfragerbezogener Ansatz

    Reihe: Marken- und Produktmanagement

    Kopsch, Anke 2001

    Preis ab 35,96 €
    Formate:
    Information
    35,96 € (gross)
    ISBN 978-3-663-07968-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    63,17 € (gross)
    ISBN 978-3-8244-7399-1
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Interne Markenführung
    • eBook
      Immediate eBook download after purchase

      35,96 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      35,96 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)

    Interne Markenführung

    Verankerung der Markenidentität im Mitarbeiterverhalten

    Reihe: Marken- und Produktmanagement

    Wittke-Kothe, Cornelia 2001

    Preis ab 35,96 €
    Formate:
    Information
    35,96 € (gross)
    ISBN 978-3-663-07994-1
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    58,31 € (gross)
    ISBN 978-3-8244-7500-1
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Portfolio-Werbung als Technik des Impression Management
    • eBook
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      49,44 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      68,03 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      49,44 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      68,03 €
      (gross)

    Portfolio-Werbung als Technik des Impression Management

    Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

    Reihe: Marken- und Produktmanagement

    Brunner, Christian Boris 2013

    Preis ab 49,44 €
    Formate:
    Information
    49,44 € (gross)
    ISBN 978-3-8349-4573-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    68,03 € (gross)
    ISBN 978-3-8349-4572-3
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Weiterempfehlung und Kundenwert
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Weiterempfehlung und Kundenwert

    Ein Ansatz zur persönlichen Kommunikation

    Reihe: Marken- und Produktmanagement

    von Wangenheim, Florian 2003

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-322-99222-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-8244-7856-9
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Integriertes Branding
    • eBook
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      33,26 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      68,03 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      33,26 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      68,03 €
      (gross)

    Integriertes Branding

    Baupläne zur Gestaltung erfolgreicher Marken

    Reihe: Marken- und Produktmanagement

    Langner, Tobias 2003

    Preis ab 33,26 €
    Formate:
    Information
    33,26 € (gross)
    ISBN 978-3-322-91444-6
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    68,03 € (gross)
    ISBN 978-3-8244-7814-9
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version


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