Book titles in this series

  1. Advances in Advertising Research XIV

    Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability

    Editors:
    • Alexandra Vignolles
    • Martin K.J. Waiguny
    • Copyright: 2024

    Available Renditions

    • Hard cover
    • eBook

  2. Advances in Advertising Research XIII

    Frontiers of Advertising: Re-considering Its Shapes and Forms

    Editors:
    • Daria Gunina
    • Martin K.J. Waiguny
    • Copyright: 2024

    Available Renditions

    • Hard cover
    • eBook

  3. Advances in Advertising Research (Vol. XII)

    Communicating, Designing and Consuming Authenticity and Narrative

    Editors:
    • Alexandra Vignolles
    • Martin K.J. Waiguny
    • Copyright: 2023

    Available Renditions

    • Hard cover
    • Soft cover
    • eBook

  7. Advances in Advertising Research (Vol. VII)

    Bridging the Gap between Advertising Academia and Practice

    Editors:
    • George Christodoulides
    • Anastasia Stathopoulou
    • Martin Eisend
    • Copyright: 2017

    Available Renditions

    • Hard cover
    • Soft cover
    • eBook

  9. Advances in Advertising Research (Vol. V)

    Extending the Boundaries of Advertising

    Editors:
    • Ivana BuÅ¡ljeta Banks
    • Patrick De Pelsmacker
    • Shintaro Okazaki
    • Copyright: 2015

    Available Renditions

    • Hard cover
    • Soft cover
    • eBook

  10. Advances in Advertising Research (Vol. VI)

    The Digital, the Classic, the Subtle, and the Alternative

    Editors:
    • Peeter Verlegh
    • Hilde Voorveld
    • Martin Eisend
    • Copyright: 2016

    Available Renditions

    • Hard cover
    • Soft cover
    • eBook

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