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New & Forthcoming Titles | Forschungsgruppe Konsum und Verhalten (Titel dieser Reihe)

Forschungsgruppe Konsum und Verhalten

Forschungsgruppe Konsum und Verhalten

Reihen-Hrsg.: Bekmeier-Feuerhahn, S., Boztug, Y., Diehl, S., Esch, F.-R., Germelmann, C.C., Gröppel-Klein, A., Hildebrandt, L., Königstorfer, J., Langner, T., Neibecker, B., Neumaier, M., Posselt, T., Schade, C., Steul-Fischer, M., Temme, D., Terlutter, R., Trommsdorff, V.

ISSN: 2628-2038

Books & CD ROMs

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  • Humorvolle Kommunikation bei Serviceversagen
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      58,31 €
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    Humorvolle Kommunikation bei Serviceversagen

    Eine empirische Analyse der Wirkung von Humor auf Konsumenten infolge aufgetretener Service-Fehler

    Reihe: Forschungsgruppe Konsum und Verhalten

    Kobel, Sarah 2020

    Preis ab 46,99 €
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    46,99 € (gross)
    ISBN 978-3-658-31474-3
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    58,31 € (gross)
    ISBN 978-3-658-31473-6
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  • Die Akzeptanz von Augmented-Reality-Anwendungen im Handel
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      72,88 €
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    • eBook
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      72,88 €
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    Die Akzeptanz von Augmented-Reality-Anwendungen im Handel

    Reihe: Forschungsgruppe Konsum und Verhalten

    Schreiber, Stefanie 2020

    Preis ab 59,99 €
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    59,99 € (gross)
    ISBN 978-3-658-29163-1
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    72,88 € (gross)
    ISBN 978-3-658-29162-4
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  • Die Reaktivierung von inneren Markenbildern am Point-of-Sale
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      58,31 €
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    Die Reaktivierung von inneren Markenbildern am Point-of-Sale

    Eine Untersuchung des Zusammenspiels von Out-of-Store-Werbung und Instore-Displays

    Reihe: Forschungsgruppe Konsum und Verhalten

    Helfgen, Jennifer 2019

    Preis ab 46,99 €
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    ISBN 978-3-658-25204-5
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    58,31 € (gross)
    ISBN 978-3-658-25203-8
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  • Bekanntheitsaufbau durch Markenslogans
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    • eBook
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      58,31 €
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    Bekanntheitsaufbau durch Markenslogans

    Der moderierende Einfluss der Darbietungsmodalität auf die Erinnerung an reimende und nicht-reimende Markenslogans

    Reihe: Forschungsgruppe Konsum und Verhalten

    Brune, Philipp 2018

    Preis ab 46,99 €
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    ISBN 978-3-658-22769-2
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    58,31 € (gross)
    ISBN 978-3-658-22768-5
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  • Eine wertebasierte Typologie der Markenliebe
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      49,99 €
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      63,17 €
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    • eBook
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      63,17 €
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    Eine wertebasierte Typologie der Markenliebe

    Reihe: Forschungsgruppe Konsum und Verhalten

    Kühn, Jochen 2018

    Preis ab 49,99 €
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    ISBN 978-3-658-22327-4
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    63,17 € (gross)
    ISBN 978-3-658-22326-7
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  • Markenliebe
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      49,99 €
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      63,17 €
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    • eBook
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      49,99 €
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      63,17 €
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    Markenliebe

    Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells

    Reihe: Forschungsgruppe Konsum und Verhalten

    Fröhling, Renée 2017

    Preis ab 49,99 €
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    ISBN 978-3-658-18378-3
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    63,17 € (gross)
    ISBN 978-3-658-18377-6
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  • Markennarrative in der Unternehmenskommunikation
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      46,99 €
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      58,31 €
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    • eBook
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      46,99 €
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      58,31 €
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    Markennarrative in der Unternehmenskommunikation

    Reihe: Forschungsgruppe Konsum und Verhalten

    Neder, Pablo 2017

    Preis ab 46,99 €
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    ISBN 978-3-658-17728-7
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    58,31 € (gross)
    ISBN 978-3-658-17727-0
    Usually ready to be dispatched within 3 to 5 business days, if in stock
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  • Werbestrategien für Produktneueinführungen im Lebensmittelbereich
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      46,99 €
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      58,31 €
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    • eBook
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      46,99 €
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      58,31 €
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    Werbestrategien für Produktneueinführungen im Lebensmittelbereich

    Eine Analyse des Einflusses von Lebensereignissen auf die Wirkung von Werbung für neue Produkte

    Reihe: Forschungsgruppe Konsum und Verhalten

    Kamm, Friederike 2016

    Preis ab 46,99 €
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    ISBN 978-3-658-15274-1
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    58,31 € (gross)
    ISBN 978-3-658-15273-4
    Usually ready to be dispatched within 3 to 5 business days, if in stock
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  • The Relationship of Body Weight and Skepticism towards Advertising
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      58,84 €
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      72,79 €
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    • eBook
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      58,84 €
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      72,79 €
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    The Relationship of Body Weight and Skepticism towards Advertising

    Series: Forschungsgruppe Konsum und Verhalten

    Brauneis, Sabrina 2016

    Preis ab 58,84 €
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    58,84 € (gross)
    ISBN 978-3-658-14861-4
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    Information
    72,79 € (gross)
    ISBN 978-3-658-14860-7
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  • Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
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      67,40 €
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      83,19 €
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    • eBook
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      67,40 €
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      83,19 €
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    Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

    Evidence from Four Countries

    Series: Forschungsgruppe Konsum und Verhalten

    Koinig, Isabell 2016

    Preis ab 67,40 €
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    67,40 € (gross)
    ISBN 978-3-658-13134-0
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    83,19 € (gross)
    ISBN 978-3-658-13133-3
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