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New & Forthcoming Titles | Forschungsgruppe Konsum und Verhalten (Titel dieser Reihe)

Forschungsgruppe Konsum und Verhalten

Forschungsgruppe Konsum und Verhalten

Reihen-Hrsg.: Bekmeier-Feuerhahn, S., Boztug, Y., Diehl, S., Esch, F.-R., Germelmann, C.C., Gröppel-Klein, A., Hildebrandt, L., Königstorfer, J., Langner, T., Neibecker, B., Neumaier, M., Posselt, T., Radic, D., Schade, C., Steul-Fischer, M., Temme, D., Terlutter, R., Trommsdorff, V.

Books & CD ROMs

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  • Die Reaktivierung von inneren Markenbildern am Point-of-Sale
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      46,99 €
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      Usually dispatched within 3 to 5 business days.

      58,31 €
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    • eBook
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      46,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)

    Die Reaktivierung von inneren Markenbildern am Point-of-Sale

    Eine Untersuchung des Zusammenspiels von Out-of-Store-Werbung und Instore-Displays

    Reihe: Forschungsgruppe Konsum und Verhalten

    Helfgen, Jennifer 2019

    Preis ab 46,99 €
    Formate:
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    46,99 € (gross)
    ISBN 978-3-658-25204-5
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    58,31 € (gross)
    ISBN 978-3-658-25203-8
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Bekanntheitsaufbau durch Markenslogans
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      46,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
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    • eBook
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      46,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)

    Bekanntheitsaufbau durch Markenslogans

    Der moderierende Einfluss der Darbietungsmodalität auf die Erinnerung an reimende und nicht-reimende Markenslogans

    Reihe: Forschungsgruppe Konsum und Verhalten

    Brune, Philipp 2018

    Preis ab 46,99 €
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    46,99 € (gross)
    ISBN 978-3-658-22769-2
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
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    58,31 € (gross)
    ISBN 978-3-658-22768-5
    Usually dispatched within 3 to 5 business days.
    Softcover
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  • Eine wertebasierte Typologie der Markenliebe
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      49,99 €
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      Softcover
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      63,17 €
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    • eBook
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      49,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      63,17 €
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    Eine wertebasierte Typologie der Markenliebe

    Reihe: Forschungsgruppe Konsum und Verhalten

    Kühn, Jochen 2018

    Preis ab 49,99 €
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    49,99 € (gross)
    ISBN 978-3-658-22327-4
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    Information
    63,17 € (gross)
    ISBN 978-3-658-22326-7
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Markenliebe
    • eBook
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      49,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      63,17 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      49,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      63,17 €
      (gross)

    Markenliebe

    Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells

    Reihe: Forschungsgruppe Konsum und Verhalten

    Fröhling, Renée 2017

    Preis ab 49,99 €
    Formate:
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    49,99 € (gross)
    ISBN 978-3-658-18378-3
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    63,17 € (gross)
    ISBN 978-3-658-18377-6
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Markennarrative in der Unternehmenskommunikation
    • eBook
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      46,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)
    • eBook
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      46,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)

    Markennarrative in der Unternehmenskommunikation

    Reihe: Forschungsgruppe Konsum und Verhalten

    Neder, Pablo 2017

    Preis ab 46,99 €
    Formate:
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    46,99 € (gross)
    ISBN 978-3-658-17728-7
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    58,31 € (gross)
    ISBN 978-3-658-17727-0
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Werbestrategien für Produktneueinführungen im Lebensmittelbereich
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      46,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      46,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      58,31 €
      (gross)

    Werbestrategien für Produktneueinführungen im Lebensmittelbereich

    Eine Analyse des Einflusses von Lebensereignissen auf die Wirkung von Werbung für neue Produkte

    Reihe: Forschungsgruppe Konsum und Verhalten

    Kamm, Friederike 2016

    Preis ab 46,99 €
    Formate:
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    46,99 € (gross)
    ISBN 978-3-658-15274-1
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    58,31 € (gross)
    ISBN 978-3-658-15273-4
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • The Relationship of Body Weight and Skepticism towards Advertising
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      59,49 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      72,79 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      59,49 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      72,79 €
      (gross)

    The Relationship of Body Weight and Skepticism towards Advertising

    Series: Forschungsgruppe Konsum und Verhalten

    Brauneis, Sabrina 2016

    Preis ab 59,49 €
    Formate:
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    59,49 € (gross)
    ISBN 978-3-658-14861-4
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    eBook
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    Information
    72,79 € (gross)
    ISBN 978-3-658-14860-7
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Der effektive Einsatz kreativer Pausen im Rahmen der Werbegestaltung
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      49,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      63,17 €
      (gross)
    • eBook
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      49,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      63,17 €
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    Der effektive Einsatz kreativer Pausen im Rahmen der Werbegestaltung

    Die Wirkung und optimale Ausgestaltung einer Inkubationsphase im Kontext der selektiven und konfigurativen Ideengenerierung

    Reihe: Forschungsgruppe Konsum und Verhalten

    Schütmaat, Sarah 2016

    Preis ab 49,99 €
    Formate:
    Information
    49,99 € (gross)
    ISBN 978-3-658-13075-6
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    63,17 € (gross)
    ISBN 978-3-658-13074-9
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
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      67,82 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      83,19 €
      (gross)
    • eBook
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      67,82 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      83,19 €
      (gross)

    Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

    Evidence from Four Countries

    Series: Forschungsgruppe Konsum und Verhalten

    Koinig, Isabell 2016

    Preis ab 67,82 €
    Formate:
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    67,82 € (gross)
    ISBN 978-3-658-13134-0
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
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    83,19 € (gross)
    ISBN 978-3-658-13133-3
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Das gebaute Museumserlebnis
    • eBook
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      40,00 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      63,17 €
      (gross)
    • eBook
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      40,00 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      63,17 €
      (gross)

    Das gebaute Museumserlebnis

    Erlebniswirksame Architektur als strategische Schnittstelle für Museumsmarken

    Reihe: Forschungsgruppe Konsum und Verhalten

    Ober-Heilig, Nadine 2015

    Preis ab 40,00 €
    Formate:
    Information
    40,00 € (gross)
    ISBN 978-3-658-10122-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    63,17 € (gross)
    ISBN 978-3-658-10121-3
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version


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