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New & Forthcoming Titles | Applied Marketing Science / Angewandte Marketingforschung (Titel dieser Reihe)

Applied Marketing Science / Angewandte Marketingforschung

Applied Marketing Science / Angewandte Marketingforschung

Reihen-Hrsg.: Ahlert, D., Backhaus, C., Blut, M., Brock, C., Eggert, A., Evanschitzky, H., Garnefeld, I., Hesse, J., Holzmüller, H.H., Iyer, G.R., Pelton, L., Schumann, J.H., Sharma, A., von Wangenheim, F., Woisetschläger, D.M., Wünderlich, N.

Books & CD ROMs

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  • Weiterempfehlungen mit Service-Recovery
    • eBook
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      $49.99
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      Softcover
      Usually dispatched within 3 to 5 business days.

      $64.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $49.99
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      Softcover
      Usually dispatched within 3 to 5 business days.

      $64.99
      (net)

    Weiterempfehlungen mit Service-Recovery

    Ein Vergleich zwischen Sender und Empfänger

    Reihe: Applied Marketing Science / Angewandte Marketingforschung

    Wies, Jana 2018

    Preis ab $49.99
    Formate:
    Information
    $49.99 (net)
    ISBN 978-3-658-22063-1
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $64.99 (net)
    ISBN 978-3-658-22062-4
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Wirkungen zeitlicher Verlängerungen von Verkaufsförderungen
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)

    Wirkungen zeitlicher Verlängerungen von Verkaufsförderungen

    Reihe: Applied Marketing Science / Angewandte Marketingforschung

    Bruns, Andrea 2016

    Preis ab $54.99
    Formate:
    Information
    $54.99 (net)
    ISBN 978-3-658-14150-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-658-14149-3
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Kundenintegration und Kundenbeziehungen
    • eBook
      Due: April 26, 2016

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)
    • Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)

    Kundenintegration und Kundenbeziehungen

    Konzeption, Wirkungsmechanismen und Managementimplikationen

    Reihe: Applied Marketing Science / Angewandte Marketingforschung

    Rugen, Julia 2016

    Preis ab $69.99
    Formate:
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    ISBN 978-3-658-12356-7
    Due: April 26, 2016
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-658-12355-0
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Konsequenzen der Prämieneinlösung in Kundenbindungsprogrammen
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      $59.99
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      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)

    Konsequenzen der Prämieneinlösung in Kundenbindungsprogrammen

    Theoretische Fundierung und empirische Analyse

    Reihe: Applied Marketing Science / Angewandte Marketingforschung

    Schnöring, Marc 2016

    Preis ab $59.99
    Formate:
    Information
    $59.99 (net)
    ISBN 978-3-658-12169-3
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-658-12168-6
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • The Paradox of Points
    • eBook
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      $59.99
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      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)

    The Paradox of Points

    Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

    Series: Applied Marketing Science / Angewandte Marketingforschung

    Köcher, Sören 2015

    Preis ab $59.99
    Formate:
    Information
    $59.99 (net)
    ISBN 978-3-658-09543-7
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-658-09542-0
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Einfluss von Preispsychologie auf Kundenbetrug
    • eBook
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      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)

    Einfluss von Preispsychologie auf Kundenbetrug

    Theoretische Fundierung und empirische Analyse

    Reihe: Applied Marketing Science / Angewandte Marketingforschung

    Kopetzky, Markus 2015

    Preis ab $54.99
    Formate:
    Information
    $54.99 (net)
    ISBN 978-3-658-09066-1
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-658-09065-4
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Exzellenz in Markenmanagement und Vertrieb
    • eBook
      Immediate eBook download after purchase

      $49.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $49.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)

    Exzellenz in Markenmanagement und Vertrieb

    Grundlagen und Erfahrungen

    Reihe: Applied Marketing Science / Angewandte Marketingforschung

    Ahlert, D., Becker, B., Evanschitzky, H., Hesse, J., Salfeld, A. (Hrsg.) 2005

    Preis ab $49.99
    Formate:
    Information
    $49.99 (net)
    ISBN 978-3-322-82066-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-8350-0027-8
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Interaktionskompetenz im Vertrieb
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $74.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $74.99
      (net)

    Interaktionskompetenz im Vertrieb

    Konzeptualisierung und Erfolgswirkung

    Reihe: Applied Marketing Science / Angewandte Marketingforschung

    Schulte, Vera 2015

    Preis ab $59.99
    Formate:
    Information
    $59.99 (net)
    ISBN 978-3-658-08820-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $74.99 (net)
    ISBN 978-3-658-08819-4
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
    • eBook
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      $59.99
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      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)

    Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

    Sponsorship in a National and International Environment

    Series: Applied Marketing Science / Angewandte Marketingforschung

    Lucas, Christian 2015

    Preis ab $59.99
    Formate:
    Information
    $59.99 (net)
    ISBN 978-3-658-07684-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-658-07683-2
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Loyalitätswirkung des geschenkten bevorzugten Kundenstatus
    • eBook
      Immediate eBook download after purchase

      $49.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $74.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $49.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $74.99
      (net)

    Loyalitätswirkung des geschenkten bevorzugten Kundenstatus

    Eine theoretische und empirisch-experimentelle Analyse

    Reihe: Applied Marketing Science / Angewandte Marketingforschung

    Steinhoff, Lena 2014

    Preis ab $49.99
    Formate:
    Information
    $49.99 (net)
    ISBN 978-3-658-06357-3
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $74.99 (net)
    ISBN 978-3-658-06356-6
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version


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