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Konsum und Verhalten

Konsum und Verhalten

Reihen-Hrsg.: Behrens, G., Hildebrandt, L., Kaas, K.P., Kroeber-Riel, W., Neibecker, B., Trommsdorff, V., Weinberg, P.

ISSN: 0176-9235

Ein Physica-Verlag Heidelberg Produkt

Geschlossene Reihe
Although this series no longer publishes new content, the published titles listed below may be still available on-line (e. g. via the Springer Book Archives) and in print.

Books & CD ROMs

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  • Vermittlung emotionaler Erlebniswerte
    • eBook
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      29,99 €
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      38,88 €
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    • eBook
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      29,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      38,88 €
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    Vermittlung emotionaler Erlebniswerte

    Eine Marketingstrategie für gesättigte Märkte

    Reihe: Konsum und Verhalten, Band 10

    Konert, F.-J. 1986

    Preis ab 29,99 €
    Formate:
    Information
    29,99 € (gross)
    ISBN 978-3-662-22592-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    38,88 € (gross)
    ISBN 978-3-7908-0339-6
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Interkulturelle Werbung
    • eBook
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      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
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      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Interkulturelle Werbung

    Reihe: Konsum und Verhalten, Band 43

    Müller, Wendelin G. 1997

    Preis ab 42,99 €
    Formate:
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    42,99 € (gross)
    ISBN 978-3-642-52418-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-7908-0966-4
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Das Anspruchsniveau von Urlaubsreisenden
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      42,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
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      42,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
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    Das Anspruchsniveau von Urlaubsreisenden

    Ein empirischer Beitrag zur Konsumentenforschung

    Reihe: Konsum und Verhalten, Band 17

    Koerdt, Willy 1988

    Preis ab 42,99 €
    Formate:
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    42,99 € (gross)
    ISBN 978-3-642-51561-3
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-7908-0405-8
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Der Markentransfer
    • eBook
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      42,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
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      42,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Der Markentransfer

    Reihe: Konsum und Verhalten, Band 20

    Hätty, Holger 1989

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-642-46905-3
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-7908-0427-0
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Lebensstil-Forschung
    • eBook
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      42,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
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      42,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Lebensstil-Forschung

    Theoretische Grundlagen und praktische Anwendungen

    Reihe: Konsum und Verhalten, Band 41

    Drieseberg, Thomas J. 1995

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-642-48089-8
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-7908-0860-5
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Werbung mit Musik
    • eBook
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      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      68,03 €
      (gross)
    • eBook
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      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      68,03 €
      (gross)

    Werbung mit Musik

    Theoretische Grundlagen und experimentelle Studien zur Wirkung von Hintergrundmusik in der Rundfunk- und Fernsehwerbung

    Reihe: Konsum und Verhalten, Band 24

    Tauchnitz, Jürgen 1990

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-642-52388-5
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    68,03 € (gross)
    ISBN 978-3-7908-0460-7
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Nonverbale Kommunikation beim Verkauf
    • eBook
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      42,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      68,03 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      68,03 €
      (gross)

    Nonverbale Kommunikation beim Verkauf

    Reihe: Konsum und Verhalten, Band 21

    Klammer, Marion 1989

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-642-52383-0
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    68,03 € (gross)
    ISBN 978-3-7908-0428-7
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Agentur 2000
    • eBook
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      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
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      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Agentur 2000

    Entwicklungen und Perspektiven für Anbieter von Kommunikationsdienstleistungen

    Reihe: Konsum und Verhalten, Band 38

    Vilmar, Answin 1993

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-642-52395-3
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-7908-0651-9
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Informationsintegration bei der Produktbeurteilung
    • eBook
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      52,99 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      65,07 €
      (gross)
    • eBook
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      52,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      65,07 €
      (gross)

    Informationsintegration bei der Produktbeurteilung

    Eine empirische Studie unter besonderer Berücksichtigung der Produktvertrautheit und des Produktinvolvements

    Reihe: Konsum und Verhalten, Band 44

    Enders, Andreas 1997

    Preis ab 52,99 €
    Formate:
    Information
    52,99 € (gross)
    ISBN 978-3-642-59264-5
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    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    65,07 € (gross)
    ISBN 978-3-7908-1030-1
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Verhaltenswirksame Bildmotive in der Werbung
    • eBook
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      40,00 €
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      Softcover
      Usually dispatched within 3 to 5 business days.

      68,03 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      40,00 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      68,03 €
      (gross)

    Verhaltenswirksame Bildmotive in der Werbung

    Theoretische Grundlagen — praktische Anwendung

    Reihe: Konsum und Verhalten, Band 34

    Dieterle, Gabriele S. 1992

    Preis ab 40,00 €
    Formate:
    Information
    40,00 € (gross)
    ISBN 978-3-642-52392-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    68,03 € (gross)
    ISBN 978-3-7908-0614-4
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version


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