Logo - springer
Slogan - springer

New & Forthcoming Titles | Schriftenreihe Unternehmensführung und Marketing

Schriftenreihe Unternehmensführung und Marketing

Schriftenreihe Unternehmensführung und Marketing

Geschlossene Reihe
Although this series no longer publishes new content, the published titles listed below may be still available on-line (e. g. via the Springer Book Archives) and in print.
  • Titel dieser Reihe

Books & CD ROMs

Show all 5 results

  • Markteintrittsentscheidungen
    • eBook
      Immediate eBook download after purchase

      35,96 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      35,96 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Markteintrittsentscheidungen

    Eine Untersuchung im Rahmen der strategischen Marketingplanung unter besonderer Berücksichtigung des Zeitaspektes

    Reihe: Schriftenreihe Unternehmensführung und Marketing, Band 21

    Remmerbach, Klaus-Ulrich 1988

    Preis ab 35,96 €
    Formate:
    Information
    35,96 € (gross)
    ISBN 978-3-663-13185-4
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-13337-1
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Informationsquellen der Konsumenten
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Informationsquellen der Konsumenten

    Eine Analyse der Divergenzen zwischen der Beurteilung und Nutzung

    Reihe: Schriftenreihe Unternehmensführung und Marketing, Band 17

    Katz, Reinhard 1983

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-663-02134-6
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-663-02135-3
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Interpersonelle Kommunikation im Konsumgütermarketing
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Interpersonelle Kommunikation im Konsumgütermarketing

    Erklärungsansätze und Steuerungsmöglichkeiten

    Reihe: Schriftenreihe Unternehmensführung und Marketing, Band 8

    Hummrich, Ulrich 1976

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-322-91731-7
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-36751-6
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Marketing im Wandel
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Marketing im Wandel

    Reihe: Schriftenreihe Unternehmensführung und Marketing, Band 13

    Meffert, Heribert (Hrsg.) 1980

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-322-88040-6
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-35181-2
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Die Akzeptanz von Neuprodukten im Handel
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)
    • eBook
      Immediate eBook download after purchase

      42,99 €
      (gross)

      Softcover
      Usually dispatched within 3 to 5 business days.

      53,45 €
      (gross)

    Die Akzeptanz von Neuprodukten im Handel

    Eine empirische Untersuchung zum Innovationsverhalten des Lebensmittelhandels

    Reihe: Schriftenreihe Unternehmensführung und Marketing, Band 14

    Pfeiffer, Simone 1981

    Preis ab 42,99 €
    Formate:
    Information
    42,99 € (gross)
    ISBN 978-3-322-89291-1
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    53,45 € (gross)
    ISBN 978-3-409-35211-6
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version


5 of 5