![Handbook of Market Research]( "Handbook of Market Research")
Book
Homburg, C. (Ed), Klarmann, M. (Ed), Vomberg, A. E. (Ed) (2021)
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market …
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Book with Online Access
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eReference
![Shadow Economy in Poland]( "Shadow Economy in Poland")
Book
Nikulin, D., Lechman, E. (2021)
The book provides an estimate of the size of the shadow economy in Poland. Using analogous data, it traces core determinants of the existence of the shadow economy in Poland. It …
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Softcover
eBook
![Focus]( "Focus")
Book
Mittal, V., Sridhar, S. (2021)
This book assesses the strategy challenges faced by executives in formulating strategy and driving execution. The authors present seven inhibitors of strategy effectiveness in …
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Hardcover
eBook
![The Corporate Newsroom]( "The Corporate Newsroom")
Book
Moss, C. (Ed) (2021)
Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing …
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Hardcover
eBook
![Cause-Related Marketing]( "Cause-Related Marketing")
Textbook
Galan-Ladero, M. M. (Ed), Galera-Casquet, C. (Ed), Alves, H. M. (Ed) (2021)
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies …
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Hardcover
eBook
![Marketing Management]( "Marketing Management")
Textbook
Czinkota, M. R., Kotabe, M., Vrontis, D., Shams, S. M. R. (2021)
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of …
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Hardcover
eBook
![Advances in Advertising Research (Vol. XI)]( "Advances in Advertising Research (Vol. XI)")
Book
Waiguny, M. (Ed), Rosengren, S. (Ed) (2021)
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media …
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Hardcover
eBook
![Organizational Video-Ethnography Revisited]( "Organizational Video-Ethnography Revisited")
Book
Grosjean, S. (Ed), Matte, F. (Ed) (2021)
This book intends to explore the undeveloped potential of video-ethnography to study the material, embodied and sensory dimensions of workplace practices. With the growing …
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Hardcover
eBook
![Digital Transformation in the Cultural Heritage Sector]( "Digital Transformation in the Cultural Heritage Sector")
Book
Russo Spena, T. (Ed), Bifulco, F. (Ed) (2021)
This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the …
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Hardcover
eBook
![Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations]( "Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations")
Book
Hodson, J. M. (2021)
The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities …
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Softcover
eBook
![The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business]( "The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business")
Book
Bucur-Teodorescu, I. (2021)
The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context …
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Softcover
eBook
![Strategic Innovative Marketing and Tourism in the COVID-19 Era]( "Strategic Innovative Marketing and Tourism in the COVID-19 Era")
Book
Kavoura, A. (Ed), Havlovic, S. J. (Ed), Totskaya, N. (Ed) (2021)
This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and …
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Softcover
eBook
![Firm Competitive Advantage Through Relationship Management]( "Firm Competitive Advantage Through Relationship Management")
Book
Deszczyński, B. (2021)
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly …
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Hardcover
eBook
![Online Impulse Buying and Cognitive Dissonance]( "Online Impulse Buying and Cognitive Dissonance")
Book
Mattia, G., Di Leo, A., Principato, L. (2021)
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to …
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Hardcover
eBook
![Social Big Data Analytics]( "Social Big Data Analytics")
Book
Abu-Salih, B., Wongthongtham, P., Zhu, D., Chan, K. Y., Rudra, A. (2021)
This book focuses on data and how modern business firms use social data, specifically Online Social Networks (OSNs) incorporated as part of the infrastructure for a number of …
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Hardcover
eBook
![Marketing Tourism and Hospitality]( "Marketing Tourism and Hospitality")
Textbook
George, R. (2021)
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism …
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Softcover
eBook
![B2B Marketing]( "B2B Marketing")
Book
Seebacher, U. G. (Ed) (2021)
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of …
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Hardcover
eBook
![Excel 2019 for Marketing Statistics]( "Excel 2019 for Marketing Statistics")
Textbook
Quirk, T. J., Rhiney, E. (2021)
This book shows the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step, exercise-driven guide for students and practitioners who …
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Softcover
eBook
![Artificial Intelligence for Customer Relationship Management]( "Artificial Intelligence for Customer Relationship Management")
Book
Galitsky, B. (2021)
The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management with the focus of …
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Hardcover
eBook
![Strategic Social Media Management]( "Strategic Social Media Management")
Textbook
Sutherland, K. E. (2021)
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from …
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Softcover
eBook