![Marketing Management]( "Marketing Management")
Textbook
Czinkota, M. R., Kotabe, M., Vrontis, D., Shams, S. M. R. (2021)
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of …
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Hardcover
eBook
![Cause-Related Marketing]( "Cause-Related Marketing")
Textbook
Galan-Ladero, M. M. (Ed), Galera-Casquet, C. (Ed), Alves, H. M. (Ed) (2021)
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies …
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Hardcover
eBook
![Marketing Tourism and Hospitality]( "Marketing Tourism and Hospitality")
Textbook
George, R. (2021)
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism …
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Softcover
eBook
![Excel 2019 for Marketing Statistics]( "Excel 2019 for Marketing Statistics")
Textbook
Quirk, T. J., Rhiney, E. (2021)
This book shows the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step, exercise-driven guide for students and practitioners who …
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Softcover
eBook
![Strategic Social Media Management]( "Strategic Social Media Management")
Textbook
Sutherland, K. E. (2021)
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from …
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Softcover
eBook
![Sports Marketing]( "Sports Marketing")
Textbook
Ennis, S. (2020)
Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing …
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Softcover
eBook
![Media Management]( "Media Management")
Textbook
Wirtz, B. W. (2020)
“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides …
Available Formats:
Hardcover
eBook
![Excel 2019 for Advertising Statistics]( "Excel 2019 for Advertising Statistics")
Textbook
Quirk, T. J., Rhiney, E. (2020)
Newly revised for Excel 2019, this text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who …
Available Formats:
Softcover
eBook
![Social Marketing in Action]( "Social Marketing in Action")
Textbook
Basil, D. Z. (Ed), Diaz-Meneses, G. (Ed), Basil, M. D. (Ed) (2019)
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to …
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Hardcover
eBook
![Research Methodology in Marketing]( "Research Methodology in Marketing")
Textbook
Eisend, M., Kuss, A. (2019)
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the …
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Hardcover
eBook
![Qualitative Consumer and Marketing Research]( "Qualitative Consumer and Marketing Research")
Textbook
Nuttavuthisit, K. (2019)
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended …
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Softcover
eBook
![Media and Digital Management]( "Media and Digital Management")
Textbook
Noam, E. M. (2019)
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles …
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Softcover
Hardcover
eBook
Softcover
![Entertainment Science]( "Entertainment Science")
Textbook
Hennig-Thurau, T., Houston, M. B. (2019)
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of …
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Hardcover
eBook
Softcover
![Managing Media and Digital Organizations]( "Managing Media and Digital Organizations")
Textbook
Noam, E. M. (2019)
What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an …
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Hardcover
eBook
Softcover
![A Concise Guide to Market Research]( "A Concise Guide to Market Research")
Textbook
Sarstedt, M., Mooi, E. (2019)
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by …
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Hardcover
eBook
Softcover
![Internationalization of Business]( "Internationalization of Business")
Textbook
Schmid, S. (Ed) (2018)
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating …
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Hardcover
eBook
![Customer Relationship Management]( "Customer Relationship Management")
Textbook
Kumar, V., Reinartz, W. (2018)
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive …
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Hardcover
eBook
Softcover
![Market Research]( "Market Research")
Textbook
Mooi, E., Sarstedt, M., Mooi-Reci, I. (2018)
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It …
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Hardcover
eBook
Softcover
![Travel Marketing, Tourism Economics and the Airline Product]( "Travel Marketing, Tourism Economics and the Airline Product")
Textbook
Camilleri, M. A. (2018)
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, …
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Hardcover
eBook
Softcover
![Strategic Marketing]( "Strategic Marketing")
Textbook
Tomczak, T., Reinecke, S., Kuss, A. (2018)
This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast …
Available Formats:
Softcover
eBook