Overview
- Explains global platform strategies based on extensive research
- Provides case studies on platform firms and global ecosystems in diverse industries
- Integrates academic theory and business practice
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Table of contents (9 chapters)
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Front Matter
Keywords
About this book
This book explains the strategic behaviors of platform firms on the global market, drawing on extensive research on the mobile communication systems, semiconductor equipment, personal computer, and automobile electronics industries. The book focuses on Ericsson, Applied Materials, Intel, and Bosch as representative global platform companies.
The book’s introductory section reports on the rise of platform business and addresses the theoretical basis of their competitive edge, based on a review of prior studies on the network effect of open standards and the economic theory of strategic behavior. The platform business obviously secures a competitive advantage on the global market. Yet this theory alone does not provide sufficient explanation for why the platform business achieves competitiveness on the market.
The book proposes a theoretical framework and provides rigorous supporting evidence by using case studies and empirical analysis on the global business of platform firms. This evidence reflects the variety of global ecosystems: the mobile communications system in China, the semiconductor equipment industry in East Asia, personal computers in Taiwan, and automobile electronics in China. In conclusion, the book reviews these studies and identifies the key factors of platform strategy on the global market. Given its breadth of coverage, the book will benefit all academic researchers and undergraduate students in management and economics with an interest in global competition and collaboration in the open economy.
Authors and Affiliations
About the author
Hirofumi Tatsumoto, Graduate School of Business Sciences, University of Tsukuba
Bibliographic Information
Book Title: Platform Strategy for Global Markets
Book Subtitle: Strategic Use of Open Standards and Management of Business Ecosystems
Authors: Hirofumi Tatsumoto
DOI: https://doi.org/10.1007/978-981-33-6789-0
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Singapore Pte Ltd. 2021
Hardcover ISBN: 978-981-33-6788-3Published: 09 February 2021
Softcover ISBN: 978-981-33-6791-3Published: 10 February 2022
eBook ISBN: 978-981-33-6789-0Published: 08 February 2021
Edition Number: 1
Number of Pages: XVIII, 344
Number of Illustrations: 87 b/w illustrations, 3 illustrations in colour
Topics: Business Strategy/Leadership, Emerging Markets/Globalization, Innovation/Technology Management, Industries