Workbook for Small Business Management
Theory and Practice
Authors: Mazzarol, Timothy William, Reboud, Sophie
Free Preview- Presents a unique blend of content relating to the management and growth of a small business
- Offers original case studies with application to real practice
- Provides teaching and learning notes and exercises
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- About this Textbook
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This workbook accompanies the textbook Small Business Management: Theory and Practice.
The textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small business management can or should adopt the management practices of larger firms.
For students interested in establishing and managing their own small firm, this book helps them to focus their thinking on the realities of life as a small business owner-manager – both its challenges and its rewards.
For postgraduate students that are keen to ‘make a difference’, this text enables them to understand how they might consult to small firms and assist owner-managers to establish and grow their ventures.
In addition to students, this book is also useful to small business owner-managers as a general guide on how they might better manage their operations. Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such as accountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest.
- About the authors
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Tim Mazzarol is Professor at the University of Western Australia, Perth, Australia, specialising in entrepreneurship, innovation, small business management, marketing, and strategy. His research interests lie in strategic management of small firms, innovation and commercialisation management in small firms, entrepreneurship, and cooperative enterprise, amongst others.
Sophie Reboud is Head of Research and Professor of Strategy and Management of Innovation at the Burgundy School of Business, Dijon, France. Her research focuses on small business and SMEs, innovation, entrepreneurship, and strategy.
- Table of contents (14 chapters)
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Work Book: The Role of the Small Business Within the Economy
Pages 1-7
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Work Book: Entrepreneurs vs. Owner-Managers
Pages 9-17
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Work Book: Surviving the Early Years
Pages 19-28
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Work Book: Planning and Strategy in the Small Firm
Pages 29-39
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Work Book Creating Customers
Pages 41-50
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Table of contents (14 chapters)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Workbook for Small Business Management
- Book Subtitle
- Theory and Practice
- Authors
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- Timothy William Mazzarol
- Sophie Reboud
- Series Title
- Springer Texts in Business and Economics
- Copyright
- 2020
- Publisher
- Springer Singapore
- Copyright Holder
- Springer Nature Singapore Pte Ltd.
- eBook ISBN
- 978-981-13-9513-0
- DOI
- 10.1007/978-981-13-9513-0
- Softcover ISBN
- 978-981-13-9512-3
- Series ISSN
- 2192-4333
- Edition Number
- 4
- Number of Pages
- XIV, 269
- Number of Illustrations
- 85 b/w illustrations
- Topics
