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Conference Proceedings Trends in Business Communication 2020

Editors: Schneckenleitner, P., Reitberger, W., Brunner-Sperdin, A., Haller, A. (Eds.)

  • Research topics in the field of marketing and communicationContributions of the conference "Trends in Business Communication" 
  • Focus on communication management, marketing and digital marketing
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eBook $89.00
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  • The eBook version of this title will be available soon
  • Due: 10 de septiembre de 2021
  • ISBN 978-3-658-33642-4
  • Digitally watermarked, DRM-free
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  • ebooks can be used on all reading devices
Softcover $119.99
price for Mexico
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: 13 de agosto de 2021
  • ISBN 978-3-658-33641-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
About this book

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.

About the authors

The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketin

Buy this book

eBook $89.00
price for Mexico
  • The eBook version of this title will be available soon
  • Due: 10 de septiembre de 2021
  • ISBN 978-3-658-33642-4
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Softcover $119.99
price for Mexico
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: 13 de agosto de 2021
  • ISBN 978-3-658-33641-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
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Bibliographic Information

Bibliographic Information
Book Title
Conference Proceedings Trends in Business Communication 2020
Editors
  • Peter Schneckenleitner
  • Wolfgang Reitberger
  • Alexandra Brunner-Sperdin
  • André Haller
Copyright
2021
Publisher
Gabler Verlag
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
eBook ISBN
978-3-658-33642-4
DOI
10.1007/978-3-658-33642-4
Softcover ISBN
978-3-658-33641-7
Edition Number
1
Number of Pages
VIII, 172
Topics