Entrepreneurial Management und Standortentwicklung
cover

Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

A Structural Model of Leisure Visitors’ Destination Brand Associations

Authors: Hodson, Julian Michael

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eBook $84.99
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  • The eBook version of this title will be available soon
  • Due: 8 de agosto de 2021
  • ISBN 978-3-658-33057-6
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Softcover $109.99
price for Mexico
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: 11 de julio de 2021
  • ISBN 978-3-658-33056-9
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
About this book

The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research design is established and data is collected from a sample of German leisure visitors to the Balearic Island of Mallorca, Spain. Structural equation modeling (SEM) provides empirical evidence of construct validity and reveals strong support for the validity of the proposed structural theory of leisure visitors’ destination brand associations. Results also demonstrate that the structural model possesses excellent levels of predictive power and validity. Importantly, the model performs very well in the overall prediction of consumers’ destination brand attitudes and loyalty.


About the authors

Julian Michael Hodson earned a Ph.D. at the Chair of Tourism Management, Prof. Edgar Kreilkamp, Leuphana University of Lueneburg. He graduated with degrees in media and business administration, focusing on marketing management and consumer behavior. The author gained international practical experience working for Destination Marketing and Management Organizations (DMOs). His research interests include destination marketing & branding, visitor/host community perceptions & attitudes, visitor destination loyalty, as well as destination planning, development, and management.

 

Table of contents (5 chapters)

Table of contents (5 chapters)
  • Introduction

    Pages 1-25

    Hodson, Julian Michael

  • Literature Review

    Pages 27-127

    Hodson, Julian Michael

  • Research Methodology

    Pages 129-221

    Hodson, Julian Michael

  • Data Analysis & Empirical Results

    Pages 223-306

    Hodson, Julian Michael

  • Discussion & Conclusion

    Pages 307-316

    Hodson, Julian Michael

Buy this book

eBook $84.99
price for Mexico
  • The eBook version of this title will be available soon
  • Due: 8 de agosto de 2021
  • ISBN 978-3-658-33057-6
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Softcover $109.99
price for Mexico
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: 11 de julio de 2021
  • ISBN 978-3-658-33056-9
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
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Bibliographic Information

Bibliographic Information
Book Title
Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations
Book Subtitle
A Structural Model of Leisure Visitors’ Destination Brand Associations
Authors
Series Title
Entrepreneurial Management und Standortentwicklung
Copyright
2021
Publisher
Gabler Verlag
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
eBook ISBN
978-3-658-33057-6
DOI
10.1007/978-3-658-33057-6
Softcover ISBN
978-3-658-33056-9
Series ISSN
2626-2266
Edition Number
1
Number of Pages
XXIV, 357
Number of Illustrations
13 b/w illustrations
Topics