European Advertising Academy
cover

Advances in Advertising Research (Vol. XI)

Designing and Communicating Experience

Editors: Waiguny, Martin, Rosengren, Sara (Eds.)

  • This book provides insights into advertising researchCompilation of the 18th International Conference in Advertising in Krems in June 2019
  • State-of the-art  research on advances in advertising 
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eBook $119.00
price for Mexico
  • The eBook version of this title will be available soon
  • Due: 16 de julio de 2021
  • ISBN 978-3-658-32201-4
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover $159.99
price for Mexico
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: 18 de junio de 2021
  • ISBN 978-3-658-32200-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
About this book

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.

About the authors

Prof. Dr. Martin K.J. Waiguny is Chair of the Academic Board and Professor of Marketing and Consumer Behaviour at the IMC University of Applied Sciences Krems, Austria.
Sara Rosengren is Professor of Business Administration (Marketing) and Head of Center for Retailing at Stockholm School of Economics.

Buy this book

eBook $119.00
price for Mexico
  • The eBook version of this title will be available soon
  • Due: 16 de julio de 2021
  • ISBN 978-3-658-32201-4
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover $159.99
price for Mexico
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: 18 de junio de 2021
  • ISBN 978-3-658-32200-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
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Bibliographic Information

Bibliographic Information
Book Title
Advances in Advertising Research (Vol. XI)
Book Subtitle
Designing and Communicating Experience
Editors
  • Martin Waiguny
  • Sara Rosengren
Series Title
European Advertising Academy
Copyright
2021
Publisher
Gabler Verlag
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
eBook ISBN
978-3-658-32201-4
DOI
10.1007/978-3-658-32201-4
Hardcover ISBN
978-3-658-32200-7
Series ISSN
2626-0328
Edition Number
1
Number of Pages
VI, 339
Number of Illustrations
39 b/w illustrations
Topics