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Table of contents (11 chapters)
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Front Matter
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Die Rolle der Information im Marketing
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Methoden der Marktforschung
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Back Matter
Bibliographic Information
Book Title: Marktforschung
Book Subtitle: Methodische Grundlagen und praktische Anwendung
Authors: L. Berekoven, W. Eckert, P. Ellenrieder
DOI: https://doi.org/10.1007/978-3-322-83845-2
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden 1977
eBook ISBN: 978-3-322-83845-2Published: 08 March 2013
Edition Number: 1
Number of Pages: 293
Topics: Business and Management, general, Psychological Methods/Evaluation