Consumer Behavior, Organizational Strategy and Financial Economics

1. Front Matter

   Pages i-xvii

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2. Consumer Behavior

   1. Front Matter

      Pages 1-1

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   2. The Influence of Sales Stimulation Methods on the Behaviour of Consumers While Making the Decision on Purchase of Products in the Latvian Market

      • Anda Batraga, Valerijs Praude, Jelena Šalkovska, Oksana Afoniceva

      Pages 3-23

   3. Consumers’ Behavior in Decision-Making in Foodstuff Purchasing Process

      • Jelena Šalkovska, Valerijs Praude, Anda Batraga, Oksana Afoniceva

      Pages 25-36

   4. Content Analysis of Greek Medical Tourism Websites for a Successful Implementation of an E-Marketing Strategy

      • Katsoni Vicky, Goula Aspa, Karagianni Olympia, Prezani Aikaterini, Papandoniou Panagiotis, Hatzidimitriou Maria

      Pages 37-51

   5. Smartphone Adoption: Design of Factors Within the Framework of Theory of Consumption Values

      • Katarína Petrovčiková, František Sudzina

      Pages 53-62

   6. Impact of UTAUT/UTAUT2 Motives on Intention to Use Deal Sites

      • František Sudzina

      Pages 63-71

   7. The Purpose, Scope and Basic Principles of Consumer Protection in Turkey

      • Ahmet Karakocali

      Pages 73-82

3. Organizational Strategy

   1. Front Matter

      Pages 83-83

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   2. How Are Strategy and Organizational Culture Related? A Conceptual Discussion

      • Güven Alpay, Pınar Büyükbalcı, Meral Dülger

      Pages 85-95

   3. Immigrant Cultural Diversity Management as a Catalyst for Organisation-Level Innovation

      • Dovile Jankauskaite

      Pages 97-107

   4. The Effects of Human Resources’ Qualification Improvement on Their Efficiency in the Public and Private Sectors

      • Edmundas Jasinskas, Biruta Svagzdiene, Arturas Simanavicius

      Pages 109-129

   5. Turnover Tendencies Among Workers

      • Marek Botek

      Pages 131-144

   6. Do Problems in Project Teams Explain the Influence of Family Involvement on Project Management Activities? A Family-Firm Perspective

      • Joanna Sadkowska

      Pages 145-158

   7. Disclosure of Non-financial Information: The Case of Croatian Listed Companies

      • Danimir Gulin, Mirjana Hladika, Marina Mićin

      Pages 159-175

4. Financial Economics

   1. Front Matter

      Pages 177-177

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   2. New Financial Reality as Evolution Result of World Financial System

      • Liudmila Guzikova, Igor N. Lioukevich

      Pages 179-188

   3. Does Longer Cash Gap Require Greater External Financing?

      • Hrvoje Perčević, Mirjana Hladika, Marina Mićin

      Pages 189-201

   4. Crowdfunding as a Model and Financing Instrument in Social Enterprises

      • Ubaldo Comite

      Pages 203-220

   5. The Perspective of the Green Bonds as Novel Debt Instruments in Sustainable Economy

      • Aura Draksaite, Vilma Kazlauskiene, Leonid Melnyk

      Pages 221-230

This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy.

• Sales simulation methods
• Consumer behavior in decision‐making
• Consumer protection
• Cultural diversity management
• Strategy and organizational culture
• Family involvement and project management
• Long cash gaps and external financing
• Pricing of licensing agreements
• Borrower's default in emerging countries
• Emergence of green bonds

• Faculty of Political Sciences, Istanbul Medeniyet University, Istanbul, Turkey

  Mehmet Huseyin Bilgin

• MUFG Union Bank, San Francisco, USA

  Hakan Danis

• Faculty of Tourism, Istanbul Medeniyet University, Istanbul, Turkey

  Ender Demir

• Eurasia Business & Economic Society, Fatih, Istanbul, Turkey

  Ugur Can

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