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Springer Proceedings in Business and Economics
cover

Advances in National Brand and Private Label Marketing

Eighth International Conference, 2021

Editors: Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos (Eds.)

  • Features latest research insights on topics related to retailing, private label, or national brand issues
  • Shows how the retail landscape can adopt to rapid digital transformation
  • Includes interdisciplinary contributions from a wide variety of areas
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eBook $139.00
price for Mexico
  • ISBN 978-3-030-76935-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
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  • Immediate eBook download after purchase
Hardcover $179.99
price for Mexico
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: 17 de mayo de 2021
  • ISBN 978-3-030-76934-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
About this book

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. 


About the authors

Francisco J. Martínez-López is Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.

Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain.

Table of contents (15 chapters)

Table of contents (15 chapters)
  • Product Variety and Loyalty to National Brands – A Combined Measurement of Purchase Sequence and Coverage of Demand

    Pages 1-11

    Springer-Norden, Mona R. (et al.)

  • The In-Store Location of Promotional Displays Alters Shoppers’ Attention and Buying Decisions

    Pages 12-19

    Steinmann, Sascha (et al.)

  • First Insights on Brand Attitude Towards a Retailer’s Individual Private Labels

    Pages 20-23

    Reimann, Olivier (et al.)

  • Brand Architecture: Strategy for the Development of a City Brand

    Pages 24-32

    Cárdenas, Sandra Milena Sánchez (et al.)

  • Consumers’ Channel Switching Behaviour from Off-line to On-line: The Role of the Fear of Covid-19

    Pages 33-40

    Martinelli, Elisa (et al.)

Buy this book

eBook $139.00
price for Mexico
  • ISBN 978-3-030-76935-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $179.99
price for Mexico
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: 17 de mayo de 2021
  • ISBN 978-3-030-76934-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
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Bibliographic Information

Bibliographic Information
Book Title
Advances in National Brand and Private Label Marketing
Book Subtitle
Eighth International Conference, 2021
Editors
  • Francisco J. Martínez-López
  • Juan Carlos Gázquez-Abad
Series Title
Springer Proceedings in Business and Economics
Copyright
2021
Publisher
Springer International Publishing
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-76935-2
DOI
10.1007/978-3-030-76935-2
Hardcover ISBN
978-3-030-76934-5
Series ISSN
2198-7246
Edition Number
1
Number of Pages
XII, 132
Number of Illustrations
9 b/w illustrations, 12 illustrations in colour
Topics