Overview
- Introduces a new innovation management model
- Presents an integrated and straightforward vision of the complex network of innovation activities and their interdependencies
- Provides examples and cases to clarify concepts and methods for successful product innovation
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (10 chapters)
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Front Matter
Keywords
About this book
This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management.
The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.
Authors and Affiliations
About the authors
Stefano Biazzo is Professor of Innovation Management and Product Development at the University of Padua, Department of Management and Engineering, Italy.
Roberto Filippini is Emeritus Professor of Management Engineering at the University of Padua, Italy.
Bibliographic Information
Book Title: Product Innovation Management
Book Subtitle: Intelligence, Discovery, Development
Authors: Stefano Biazzo, Roberto Filippini
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-030-75011-4
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2021
Hardcover ISBN: 978-3-030-75010-7Published: 03 July 2021
Softcover ISBN: 978-3-030-75013-8Published: 03 July 2022
eBook ISBN: 978-3-030-75011-4Published: 02 July 2021
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: VII, 194
Number of Illustrations: 51 b/w illustrations
Additional Information: Translated from Italian: Management dell'innovazione, Edited by Stefano Biazzo and Roberto Filippini, 2018. Copyright © De Agostini Scuola S.p.A.
Topics: Innovation/Technology Management, Market Research/Competitive Intelligence, Consumer Behavior