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Palgrave Studies of Marketing in Emerging Economies
cover

Green Marketing in Emerging Markets

Strategic and Operational Perspectives

Editors: Mukonza, C., Hinson, R.E., Adeola, O., Adisa, I., Mogaji, E., Kirgiz, A.C. (Eds.)

  • Reveals what the developments in green marketing mean for businesses operating in emerging economies
  • Sheds light on green marketing as an integrated and strategic process
  • Provides a conceptual and empirical overview of the topic of Green Marketing
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eBook $129.00
price for Mexico
  • The eBook version of this title will be available soon
  • Due: 1 de septiembre de 2021
  • ISBN 978-3-030-74065-8
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover $169.99
price for Mexico
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: 4 de agosto de 2021
  • ISBN 978-3-030-74064-1
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
About this book

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution.

This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies.


Chipo Mukonza is a  Lecturer at the Tshwane University of Technology in Polokwane, South Africa.  

Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. 

Isaiah Adisa is a management researcher and consultant based in Nigeria.

Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.

Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.

About the authors

Chipo Mukonza is a  Lecturer at the Tshwane University of Technology in Polokwane, South Africa.  

Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. 

Isaiah Adisa is a management researcher and consultant based in Nigeria.

Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.

 

Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.

Ayça Can Kırgız is an Associate Professor at the Istanbul Kent University, Turkey. 

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Buy this book

eBook $129.00
price for Mexico
  • The eBook version of this title will be available soon
  • Due: 1 de septiembre de 2021
  • ISBN 978-3-030-74065-8
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover $169.99
price for Mexico
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: 4 de agosto de 2021
  • ISBN 978-3-030-74064-1
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
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Bibliographic Information

Bibliographic Information
Book Title
Green Marketing in Emerging Markets
Book Subtitle
Strategic and Operational Perspectives
Editors
  • Chipo Mukonza
  • Robert E. Hinson
  • Ogechi Adeola
  • Isaiah Adisa
  • Emmanuel Mogaji
  • Ayca Can Kirgiz
Series Title
Palgrave Studies of Marketing in Emerging Economies
Copyright
2021
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-74065-8
DOI
10.1007/978-3-030-74065-8
Hardcover ISBN
978-3-030-74064-1
Series ISSN
2730-5554
Edition Number
1
Number of Pages
IV, 308
Number of Illustrations
4 b/w illustrations, 13 illustrations in colour
Topics